ECommerce is the current buzzword in the online world. To be precise, it is the current buzzword as far as online shopping and business is concerned. And the reason behind this is that almost all the existing business owners and new budding entrepreneurs are setting up their own online retail stores and selling their products and subsequently receiving payments for those products online. But for such an online retail store business to achieve success and monetary profit, it is very imperative that the store does not lag behind in any aspect, and provides the online shopper or the customer the best shopping experience ever. And for this to happen, the quality and caliber of the eCommerce platform used to build your online retail store should be supreme. Even though there are many eCommerce platforms that you can use to build your online store, PrestaShop stands out brilliantly from the crowd!! Wondering why? Then, here are top 10 reasons why PrestaShop is one of the best eCommerce platform. Read On…
1. Easy Usability:
Usability is the one of the most crucial factors that makes PrestaShop one of the well-known eCommerce platform. The first and the foremost factor that you have to think about when it comes to analyzing any platform for Ecommerce is the level of usability provided by that platform. When it comes to the eCommerce Platform – PrestaShop, it scores very high in the segment of usability. This is because first of all the installation of PrestaShop is very easy and the installation requires very little technical skills. In fact, PrestaShop can be installed with the help of a 1-click installer such as Softaculous or SimpleScripts. Moreover, the whole installation process takes only a few minutes. Also, unlike another eCommerce platform Magento, installation of PrestaShop is quick and devoid of any large amount of resource consumption.
2. Innumerable Themes and Templates:
This is one of the high-flying qualities of PrestaShop. With PrestaShop, you can avail numerous themes and templates for your online store. PrestaShop provides a huge number of storefront enhancements that can enhance the front-end design of your Ecommerce store. Moreover, PrestaShop has a wide category of extensions that include advanced modules, premium responsive templates, beautiful themes, top-end admin functionality, search engine optimization, secure transactions, ordering and even filters. The varied template options offered by PrestaShop are of the highest quality as well. In short, with PrestaShop, you can have a superb online store with easy navigation, easy ordering, the “quick view” button feature, edit colors, fonts and CSS, complete product information, product images, social media plug-ins and more. In other words, if you opt for PrestaShop as the eCommerce platform for your online retail store, then your customers are sure to enjoy one of the best online shopping experiences ever on your store!!
3. Easy To Add New Features:
Apart from the large-scale built-in features that PrestaShop has, such as product management, shipping management, supply management and customer management, this eCommerce platform also allows the addition of multiple new functionality features and that too very easily. In PrestaShop, the addition of new features is done through modules or add-ons or extensions. Using such modules or extensions, you can customize and personalize the look, feel and functionality of your store according to your business needs and requirements. And the icing on the cake is that a majority of modules or extensions are available free of cost at the PrestaShop Add-ons Store.
4. Mobile Friendly:
PrestaShop is highly mobile-friendly and this helps you to stay close and in contact with your customers no matter where they belong to. The default template of PrestaShop comes with a built-in mobile optimized shopping cart due to which your store will work efficiently on all mobile devices. This will help your online sales and business as the customers will be able to browse and purchase the products on your store anytime and from anywhere. Moreover, the User Interface as well as the Admin can be run and managed through mobile. This mobile friendliness of PrestaShop ensures that your customers have the finest mobile checkout experience every time they shop on your store.
5. Easy Customization:
As compared to other eCommerce platforms, PrestaShop is the easiest to customize. Even though the customization of a PrestaShop-based eCommerce store requires some amount of technical know-how, it isn’t a worrisome thing as you can hire a PrestaShop developer who will help you customize your online store as per your needs and likes. And this easy customization feature of PrestaShop is the most advantageous and beneficial for you as a store owner. This is also the reason why PrestaShop is the most popular platform for building Ecommerce stores. With PrestaShop, the customization you can avail includes product uploading, invoice generation, sales stats visualization, coupon codes creation, and even customer activity visualization.
6. Supreme Back-end Management:
PrestaShop has on offer a varied range of tools that can help you to run your store in such a way that it is very profitable for you. The feature set for back-end management in PrestaShop is highly impressive and it is even integrated with all the major carriers such as UPS, FedEx and USPS. Also, the backend dashboard of PrestaShop constitutes of maximum store management statistics and tools with minimal text. The dashboard includes tools with which you can easily manage and set up your catalogue and subsequently your store. Moreover, the settings on the dashboard are well-laid out, intuitive to use, stat driven, graphs and counters centric and above all professional. In a way, business owners should definitely opt for PrestaShop as the eCommerce platform for their online store as this can help manage their online business very effectively without the help of any additional Business Management Software.
7. Highly Flexible:
PrestaShop as an eCommerce platform is perhaps the most flexible software. And this high flexibility of PrestaShop is the major reason behind the fact in just a couple of years after its launch, it has gained about 5 million downloads, 700,000 community members, used in 150 plus countries and yeah – currently powering 200,000 online retail stores the world over!! Moreover, PrestaShop is also available in 65 languages at present which means that if you want to do your business online with the help of an online retail store, all you need to do is to select your preferred language and thus your store is ready to sell. Moreover with PrestaShop, you can also avail IP based eCommerce which will automatically show the store details in the language of the country the store gets opened in, and this is sure to score high on the SEO barometer of your store!!
8. Multiple Gateway Options:
The eCommerce platform of PrestaShop enables multiple gateway options for the online store. This is possible because PrestaShop has a feature called the multiple payment integration using which you can integrate as many payment gateways as you think will be apt for the success of your online store. Such multiple gateway options on PrestaShop helps remove all sorts of hurdles, obstacles or delay as far as receiving payment from a customer is concerned. Moreover, this multiple payment gateway integration on PrestaShop is very easy and flexible and only requires a small amount of technical knowledge.
Recommended: 5 Awesome Mobile Payment Options – Pay With Your Phone.
9. Good Support and Documentation:
One of the reasons for the huge popularity of PrestaShop as an eCommerce platform is the fact that you will get to enjoy valuable documentation and support whenever you need them. And the best thing is that you don’t need to search for the required documentation and support as these are available on the website of PrestaShop itself. This includes complete information about the platform’s different features, functions and settings. The online support forum or community of PrestaShop has customer service representatives who will not only answer all your queries but will also offer you training courses and paid support assistance if and when you require.
10. Zero Pricing:
The eCommerce platform of PrestaShop is fully open source and free, and without any hidden charges as well. This means that if you want to use PrestaShop as the platform for your online retail store, then all you need to do is to download it first, and then install it on your web hosting account. And lo and behold, as soon as you do this, you are ready to start doing business from your online store and thereby mint money!!
Christopher Meloni is all time Blogger and works as a Marketing Manager at Deals lands UK. Apart from his profession, he also has a passion of blogging and likes to explore new and innovative methods of marketing within his field. Follow him: Facebook | Twitter.