To know whether SSL is a backbone of an online business over the internet, let’s understand what exactly is SSL? SSL stands for Secure Sockets Layer. It optimizes your website for security and trust. It establishes an encrypted link between a server & a client and offers secure transaction to customers during online shopping. To use the SSL protocol, a web server requires the use of an SSL certificate.
Today, eCommerce is the most demanding businesses in the market & millions of e-Business providers use the SSL protocol to protect customer’s online transaction information. SSL is really important on the eCommerce websites, specially, which provides online products or services. It handles sensitive information of your customer such as customer names, phone numbers, addresses, credit or debit card numbers, etc. and assures customers of their data security.
People are looking for such indicators on the website because they are aware of cyber criminals, hackers, and online fraudsters. Therefore, they like to purchase from the store where they find trust indicators such as SSL certification. We never prefer to buy from where we do not trust. Hence, it is very important to add a trust indicator such as SSL on the site. It is an effective way to prevent a visitors from suffering ‘Buyer’s Remorse’ and hackers.
How Do SSL certificates work?
Providing data security is the biggest challenge for an online entrepreneur & building customers trust on your website is another. So, the best solution to such woes is SSL certificate. An SSL Certificate authenticates the identity of a website. After the SSL certificate installation, the padlock & http protocol is activated in the website. It provides secure connection between server & browser and transmits secure data.
The Key Points that describe benefits of using SSL trust indicator on your eCommerce site:
1) Increase Customer Trust on Your Product & Services:
2) Ability to Convert Visitors into Paying Customers:
3) Increase Conversion Rate & Revenue:
4) Prevent Website from Credit Card Fraud:
- Before the information is sent to the server/receiver, decodes all the information with a hidden key on the user’s computer.
- Sends the encrypted key to the computer/receiver to decode the information safely.
5) Offers Added Brand Power:
This article is written by Poonam Senwal. She is a professional blogger possesses a very good knowledge about popular eCommerce platform Magento. Her expertise includes Online Marketing, eCommerce Extension and Theme development.