Whenever we launch a mobile application, we remain excited to see the mobile app download rate touching the sky. We wait for the users to reach our app page and hit on the ‘Install’ button like a kid waiting for his turn to have a candy. Isn’t it so?
But, have you ever wondered what makes them download your application? How they land on your app when there are 1000s of alternatives available on the app store? How do they determine if they want to try your app or not? And how they build trust in your mobile app and decide to use it regularly? The best answer to all these questions is – Referral from a friend.
Yes, you read it right. Just like we prefer our friend’s recommendation while planning for a movie or trying a meal in a restaurant, the end users seek for their friend’s feedback for trying a new application. If their friends give a ‘thumbs up’, they download the mobile app. Otherwise, they leave the page and the ‘install’ button on your app page remain untouched.
Now, the question that arises is – how to politely compel users to recommend your app to their friends? Is there any magic wand with which mobile app developers could turn the users into your favor or not?
While working in a mobile app development company, I’ve found that the secret saucer to get a place on the user’s phone (and their friend ’s, of course) is Referral Marketing.
As depicted from the name, the Referral marketing means marketing your mobile app such that a user refers it to his near and dear ones. There are endless ways to prompt users to recommend the mobile app to their friends, the 5 best referral marketing strategies that I prefer are:
Recommended for you: How to Increase User Engagement for Your Mobile App?
5 Referral Marketing Strategies to Gain More Downloads
1. Give Discounts, Coupons, and Rewards
When talking about marketing via discounts or coupons, the mobile app developers should pick the most active customers and provide them with personalized discounts. This will increase the chances of a positive outcome.
2. Unlock New Features
You can provide the premium features for FREE or encourage end users to unlock new features by sharing the app with a friend. This strategy works well in case of games and mobile apps with premium model.
3. Add Social Share Button
When talking about this referral marketing hack, the best mobile app development company suggest prioritizing users with more social followers, as they can add to your app virality.
You may also like: How to Optimize the Conversion Rate of Your Affiliate Traffic?
4. Provide Incentives to both Parties
A remarkable example of this kind of mobile app promotion strategy is Uber. The mobile app provides $20 cash back to both the active user and his friend if the friend takes the Uber ride via referral code.
5. Re-engage Your User
Summing Up
Now, as you are familiar with different referral marketing strategies, don’t waste your time. Sit with your marketing team, plan a referral marketing scheme and leverage its benefits. See the skyrocketed mobile app download rate with investment in the right referral marketing strategy.
This article is written by Tripti Rai. Being in the writing business for several years now, Tripti Rai is presently focussing on unfolding the elements that make mobile devices interesting. Currently associated with Appinventiv as a Content Manager, she is keeping herself well read with how lives are/ about to change in the wake of the world entering the Mobile Era and how to prepare the world for the race. When not writing, you can find her slurping chocolate shake in a stray dog’s company.