Persuading someone to click on a tweet on Twitter is an arduous task that keeps online marketers up at night. Because it is one of the most impact-making aspects. To measure the effectiveness of the tweets, marketers and other experts use click-through rate (CTR), which is defined as a number of clicks that a tweet received divided by the number of times the Internet users viewed it. It is a powerful indicator in internet marketing because it shows how to change or adjust the online marketing strategy to make it more attractive. Certainly, this is not the only thing that a marketer needs to be good at on Twitter; but it can serve as a foundation for success.
To increase the CTR, one needs to have an effective plan that will make the content more quality and bring in more leads. If you need one, look no further, because you have come to the right place. We are going to show you the plan in this article.
Recommended reading: Top 7 Social Media Mistakes You Better Avoid in Your Digital Marketing Approach.
How to increase the CTR of my tweets?
Step 1: Use The Right Keywords.
What do you do when your newsfeed does not show the content you need? Right, you type the keywords into the search panel to get better results. This should be on your mind when you write your tweets. If you want them to appear in the search results of other users, ensure they contain the keywords that could be used to find them.
Step 2: Use Hashtags Smartly.
Often, Twitter users search for content with hashtags instead of words, so you should pay attention to them as well. In some cases, it is not enough to include them in the posts. Because there are many words that can be used as hashtags, even though they are associated with one area. For example, if you are tweeting about Bill Gates, you can use hashtags like #Microsoft and #millionaire in addition to the obvious one. Using the hashtags in a smart way will make a big difference for your tweets.
Step 3: Posting Timing.
It is a known fact that the highest CTR is achieved in specific times when the target audience is online (in most cases, this is afternoon). However, it really depends on your audience. So knowing the time when particular group prefers to be online is critically important. It could be in different ways: for example, you could use click tracking software like Buffer or a service like Clickmeter.
Step 4: Do Not Spam.
Well, this one is simple yet profoundly important aspects of any CTR strategy. Your tweets should not be posted like spam in one’s newsfeed otherwise no one will click one them. According to Dave Mitchell, an SMM specialist from IT consulting company “Cognizant Technology Solutions”, one has to have sufficient time gap between the subsequent tweets to prevent this negative perception, which is generally at least 30 minutes. This will help to avoid the spam label and increase the CTR.
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Step 5: Link Twitter Account to Other Social Media Accounts.
This actually contributes to having a higher CTR by proving your potential leads with multiple options to connect with you. For example, if someone locates your account on LinkedIn, they might click on your Twitter account to look at it and see what you are up to. They may even click on some of the tweets to see what information you are sharing with others. So having multiple accounts actually increases your credibility in the eyes of potential connections.
Step 6: Get More Followers.
The more followers you have, the more chances you get to increase CTR because a larger audience views the tweets. There are many ways to do that; check out these free ways to get more followers from Forbes and strategies offered by Buffer.
To increase the CTR, one needs an effective plan that can help to achieve the task as soon as possible. The steps described in this article can be used to accomplish just that because they utilize methods that proved to be effective for many online businesses before. Try these tips and make more followers and your tweets super popular!
This article is written by Lucy Benton. She is a specialist in digital marketing and content writing who currently works at BestEssayTips. She focuses mostly on the worlds of technology, gadgets, and the Internet. If you’re interested in working with Lucy, you can find her on Facebook and Twitter.