OAAA Reveals Expanded Speaker Lineup for 2026 OOH Media Conference
The Out of Home Advertising Association of America (OAAA) has unveiled an impressive roster of speakers for the 2026 OOH Media Conference, set to occur from May 11 to 13 in Dallas.
This growing ensemble unites prominent figures who are instrumental in reshaping the future of marketing, thereby highlighting the increasing convergence of Out of Home (OOH) advertising within the broader media ecosystem and its capacity to amalgamate strategy, creativity, and performance.
This year’s conference, themed “The Human Medium,” will delve into OOH’s pivotal role in fostering connections, cultural relevance, and measurable results—particularly in an era where marketers are clamoring for more transparent and impactful audience engagement.
As media paradigms continue to transform, OOH is gaining recognition as an indispensable channel for brand development and business success.
Among the newly announced speakers are:
- Anthony Katsur, Chief Executive Officer, IAB Tech Lab
- Grace Teng, Chief Media Officer, Zambezi
- Jennifer Musil, Global President, Research, The Harris Poll
- Mark Boidman, Media & Entertainment Group Head, Solomon Partners
- Michelle Salerno, Director of Offline Media Planning and Investment, Known
- Tyler Goldberg, Director of Political Strategy, Assembly Global
This diverse assembly represents a broad spectrum of the industry, encompassing areas such as media planning, investment, market intelligence, and financial consultancy.
They will provide insights into how OOH is shaping strategic objectives, influencing expenditure, and yielding quantifiable results.
Sessions will focus on the growing integration of OOH into contemporary media frameworks, renowned for its proficiency in connecting data, creativity, and real-world engagement.
Joining this roster are other luminaries from the realms of marketing, business, and cultural commentary, including Emma Grede, Founder & Serial Entrepreneur, Co-Founder of Good American and SKIMS; John Morgan, Founder of Morgan and Morgan; Rishad Tobaccowala, Author and Senior Advisor at Publicis Groupe; Noelle LeVeaux, Chief Marketing Officer of FIFA World Cup 26 Dallas; Meredith Counce, SVP of Brand and Marketing for the Dallas Cowboys; Ian Grody, Chief Creative Officer at Giant Spoon; Ross Reilly, President of Outdoor Division at Lamar Advertising Company, and more.
“The conversation around marketing is evolving, and OOH is increasingly becoming a focal point,” remarked Anna Bager, President and CEO of OAAA.
“We are witnessing a renewed emphasis on channels that offer real presence, authentic connections, and demonstrable outcomes. This year’s speaker lineup encapsulates that transition and the expanding role OOH occupies in how brands build and thrive.”
The 2026 OOH Media Conference promises to convene trailblazers who are defining the future of advertising for three days of impactful programming, valuable networking, and industry-shaping discussions.
Spanning strategy, creativity, measurement, and growth, the conference aims to mirror the industry’s trajectory and the central role OOH is poised to play within it. For more information and registration, visit ooh2026.com.
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