Marketing Blunder: TCL P80 Ultra’s Bezels Are Three Times Thicker Than Promised

Last updated on September 4, 2026September 4, 2026 by Ranjana Banerjee on Categories Digital Marketing

TCL P80 Ultra: A Controversial Mid-Range Smartphone Unveiled

The TCL P80 Ultra was officially introduced on Tuesday, being touted as the inaugural NxtPaper smartphone featuring an AMOLED display.

This device offers an intriguing proposition with its competitive price-to-performance metrics. However, a closer examination reveals discrepancies in TCL’s promotional imagery, as observed during our hands-on experience at IFA.

This mid-range smartphone boasts a robust array of features, including a remarkable seven years of guaranteed security patches, a substantial 5,800 mAh battery, and an impressive 50 MP periscope telephoto camera. Most notably, it claims the honor of being the first NxtPaper display constructed on an AMOLED panel.

Upon closer inspection at IFA, the new generation of NxtPaper displays showed considerable promise, captivating us with their quality from the initial reveal.

Yet, the marketing strategy employed by TCL appears somewhat disingenuous. The advertised ultra-slim bezels depicted in their official visuals do not accurately represent the actual product.

In reality, the TCL P80 Ultra exhibits asymmetrical bezels, with the lower “chin” considerably more pronounced than its counterparts on the other three sides.

A swift measurement indicates that the bottom bezel is over three times thicker than claimed. While this may be attributed to a possible error in the renderings, the consistent misrepresentation of bezels raises concerns about the sincerity behind such marketing tactics.

Furthermore, the advertised punch hole also appears larger in actual dimensions than portrayed in promotional materials.

This serves as a pertinent reminder that discerning consumers should approach smartphone manufacturers’ marketing assertions with a healthy skepticism.

The word MARKETING spelled out in bold, white letters on a textured black background.

Prior to making any purchase decisions, seeking independent reviews is highly advisable to circumvent any unwelcome surprises upon unboxing the device.

Source link: Notebookcheck.net.

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Ranjana Banerjee

I’m Ranjana Banerjee, Creative Content Manager at RSWEBSOLS in Kolkata, India, with 10+ years of experience in blogging, SEO, digital marketing, and e-commerce. I create high-quality content and SEO strategies that boost traffic, improve rankings, and help businesses grow in competitive markets.