The Madrid-based e-commerce logistics platform, Reveni, has successfully garnered €7.5 million in Series A funding. This round was spearheaded by 13books Capital, alongside contributions from JME Ventures, BSV, Bynd Venture Capital, and a cohort of existing investors.
This infusion of capital will enable Reveni to bolster its presence in the UK and European markets, expand its workforce, and enhance its product offerings. To date, the company has successfully raised a total of €17.3 million.
The Genesis of Reveni
Founded in 2022 by Fernando Pedraz (CEO), Pablo Molinero (COO), and Gonzalo Martín (CTO), Reveni was conceived to tackle the challenges faced by retailers due to inefficient return processes.
Pedraz, formerly affiliated with Geoblink, Pulpomatic, and Glovo, witnessed directly how flawed return experiences adversely affect revenue and customer loyalty.
The ramifications of sluggish refunds, inventory discrepancies, and inadequate handling of returns can culminate in customer dissatisfaction, inflated costs, and squandered opportunities.
The complexity intensifies for businesses operating on an international scale, where cross-border shipping, customs, and diverse regulatory frameworks exacerbate the customer experience.
Globally, returns are imposing a staggering financial burden on retailers, exceeding $890 billion annually. The average return rate for online purchases hovers around 17%, while this figure can escalate to 25% in cross-border transactions.
“During my tenure overseeing logistics at Glovo, it became abundantly clear that retailers were hemorrhaging customers due to convoluted return procedures,” Pedraz reflects.
“This realization was the impetus for establishing Reveni.” The objective is to forge a cohesive system encompassing returns, logistics, and cross-border sales management.
Currently, Reveni boasts a diverse team of 25 employees, with 11 women, underscoring a commitment to fostering inclusivity within its workforce.
Enhancing Reverse Logistics
As a newly established entity in 2022, Reveni specializes in an e-commerce platform that amalgamates sales, logistics, and return processes within a singular dashboard.
This Spanish company offers a comprehensive solution that integrates instant refunds and exchanges along with global tax reporting, duty and tariff calculations, and logistics orchestration.
“By melding fintech-level swift payments with robust commerce infrastructure, we empower brands to expand internationally while mitigating costs and transforming returns into opportunities for customer loyalty,” Pedraz elaborates.
Reveni concentrates on refining reverse logistics by enabling brands to provide immediate refunds and exchanges, thereby alleviating post-sale complications.
The company employs a sophisticated risk model that permits real-time approval of requests without jeopardizing client interests, fully synchronizing the workflow with e-commerce and logistics systems.
Introduction of Reveni Atlas
Recognizing that the logistics ecosystem is initiated by a sale, Reveni unveiled Reveni Atlas in 2025, catering to e-commerce brands engaged in international sales.
This platform automates numerous logistical tasks, such as calculating duties and taxes during checkout, managing customs clearance, handling fiscal declarations, and furnishing tracking information—all while eliminating the need for intermediaries or concealed fees.
Reveni claims that its solutions can allow businesses to realize savings of approximately 25% on logistics expenditures and 30% on costs related to international sales management.
Companies leveraging Reveni’s platform have reported marked improvements in repeat purchase rates, average order values, and retained revenue.
Notable brands using Reveni include Victoria Beckham, ME+EM, Castore, Ego, Jigsaw, Bella Freud, The Fold, and Hurley.
The Spanish firm currently faces competition from return platforms including Loop and Happy Returns, as well as cross-border solutions such as Global-e or Swap.
“What sets us apart is our ability to comprehensively address the entire post-purchase and cross-border journey, with instant payments as a central feature,” Pedraz concludes.
Future Directions
In the upcoming three to five years, Reveni will concentrate on two primary objectives: global expansion and product innovation.
“Thus far, our commercial efforts have been primarily directed towards the UK, which comprises over half of our revenue, alongside Spain and the Netherlands,” shares Pedraz.
However, the company intends to deepen its presence across Europe and lay the groundwork for entry into the United States by late 2026.
Additionally, plans are in place to enhance its fintech and AI capabilities, with the goal of achieving full automation within the post-purchase and international logistics landscape.
Source link: Techfundingnews.com.
