Rose Teases Collaboration with Apple: A Nostalgic Connection to Samsung Electronics
In a noteworthy social media moment, Rose, an esteemed member of the K-pop sensation BLACKPINK, shared an image of herself wielding Apple’s latest smartphone, instigating a playful retort from the official account of Samsung Electronics.
On September 9, Rose disclosed a mirror selfie showcasing the iPhone 18 Pro on both her personal social media platforms and Apple’s official channels.
Accompanying the image was a cheeky caption alluding to “iPhone, new trick, watch this.” This “new trick” is widely speculated to hint at an upcoming single, purportedly the result of a partnership between Rose and Apple.
Titled “New Trick,” this track is anticipated to grace the musical landscape on September 18, with reports indicating that its accompanying music video was filmed using the cutting-edge iPhone 18 Pro.
The post garnered significant attention, particularly due to an unexpected quip from the Samsung Electronics account.
On September 12, the Canadian branch of Samsung Electronics posted a comment under Rose’s image, stating, “If you wanted a real phone, you could have asked us.”
Historically, this dynamic is reminiscent of Rose’s role as a global ambassador for Samsung’s Galaxy A series, a partnership forged in April 2019 alongside fellow BLACKPINK members Jisoo, Jennie, and Lisa.
Back then, the group actively promoted the Galaxy A70 and A80 models, facilitating Samsung’s outreach to a youthful audience.
Consequently, Samsung’s witty response to Rose’s Apple endorsement has been interpreted as a shrewd counter-marketing strategy.
On the same day, Apple’s new CEO, John Turners, unveiled the company’s innovative foldable device, the iPhone Duo, alongside the iPhone 18 Pro series at Apple Park, situated in Cupertino, California.
As the leader in the foldable smartphone arena, Samsung Electronics has adopted a bold approach on social media, engaging in what some call “dissing marketing” aimed at the iPhone Duo.
Prior to Apple’s grand reveal, Samsung’s official account in the United States took a jab, proclaiming, “Making us wait? Sure. We’ll be over here folding three times.”
Top Stories Today
Does Samsung and SK Hynix’s Dominance Wane? Micron’s Ambitious Move with the ‘100,000 HBM Wafers’ Challenge [ChipTalk]
Additionally, Samsung Mobile New Zealand’s official Instagram account published an amusing image featuring a man holding the Galaxy Z Fold8, prominently displaying the name “Tim Cook.”
The post whimsically stated, “Big news. Tim Cook has switched to a Galaxy phone,” playfully adding, “Yes, that Tim Cook. Tim Cook from Palmerston North.”
This clever twist served to evoke laughter, capitalizing on the well-known name of Apple’s CEO before unveiling the coincidence.
Source link: Asiae.co.kr.
