Ferrari Announces Executive Leadership Change Following EV Launch
In a significant shake-up, Ferrari has announced a transition in its upper management, occurring just one month after the launch of its inaugural electric vehicle (EV).
The renowned Italian automaker revealed earlier this week that Enrico Galliera, its longtime chief marketing and commercial officer, will be departing from the company.
His position in Ferrari’s leadership hierarchy is set to be assumed by Massimiliano Di Silvestre, formerly the president and CEO.
A press release detailing the announcement stated that Galliera, who has been instrumental in steering the company’s marketing efforts since 2010, has “chosen to embark on a new chapter in his professional journey,” having communicated his decision to the company “some time ago.”
Di Silvestre is scheduled to commence his new role on July 1 and will report directly to Benedetto Vigna, the company’s chief executive officer.
“I extend my heartfelt gratitude to Enrico for his remarkable contributions throughout his extensive career with Ferrari,” Vigna expressed in a statement.
“His passion and expertise have been pivotal in the Company’s advancement and in bolstering the Ferrari brand globally. He holds the appreciation of the entire Ferrari team, and I wish him the very best for his future endeavors.”
During his tenure, Galliera played an essential role in enhancing Ferrari’s brand presence, facilitating the doubling of deliveries, and significantly boosting revenue, according to Motor1.com.
He was also a key figure in launching the automaker’s first hybrid model, the LaFerrari, as well as unveiling the fully battery-powered Luce.
Despite the timing of his departure being characterized as a personal decision by Galliera, some observers have noted its proximity to the recent unveiling of the EV.
In the month since Luce’s debut, it has emerged as one of the most controversial vehicles in the automotive sphere.
Traditionalists voiced their concerns over Ferrari’s pivot to electric propulsion, and the model’s unconventional aesthetics, crafted by Jony Ivy’s LoveFrom studio, have also faced scrutiny.
Critics have even gone so far as to liken the €550,000 EV’s design to that of the more modest $30,000 Nissan Leaf.
The backlash was so pronounced that Lamborghini’s CEO, Stephan Winkelman, expressed confidence in his own brand’s decision to forgo an electric model in the immediate future.
Notably, after an initial dip in Ferrari’s stock post-reveal, the share price has rebounded, witnessing an increase of over 11% in the interim.
While the Luce could still find its footing in the market, these challenges now rest squarely on the shoulders of the incoming head of marketing.
Source link: Uk.news.yahoo.com.
