Apple has unveiled a new limited-edition accessory titled the iPhone Pocket, developed in conjunction with the illustrious fashion house ISSEY MIYAKE. This release has ignited a firestorm of derision across digital platforms, with numerous social media users likening the extravagant item to a mere severed sock.
The accessory is engineered to accommodate an iPhone and is offered in two strap lengths. Its elevated price and minimalist aesthetics have incited a fervent discourse online, drawing both praise and scorn.
Online Outcry Over “Sock-Like” Aesthetic
Responses on channels like X (formerly Twitter) were quick and piercing. One user shared an image of the accessory captioned, “This sock or ‘iPhone Pocket’ is for $230.” The expression of disbelief has reverberated through a myriad of posts and memes.
An additional comment shed light on the perceived disparity in worth, stating, “iPhone Pocket: $150. Your gym sock: $0.15.” Many users superimposed googly eyes onto visuals of the pocket, further amplifying the hilarity of the situation. As reported by Reuters, this launch has emerged as a pivotal talking point within both tech and consumer discussions.
Product Insights and Premium Collaboration
The iPhone Pocket is a 3D-knit accessory meticulously crafted in Japan. Apple proclaims that it draws inspiration from “the essence of a piece of cloth.” This avant-garde creation is a product of Apple’s partnership with the esteemed ISSEY MIYAKE brand.
The accessory is available in two iterations. The version with a short strap is priced at $149.95 and is offered in eight vibrant colors, while the longer strap variant retails at $229.95 and is available in three distinct hues.
Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO, articulated the concept underpinning the accessory, stating that the design embodies the relationship between the user and their iPhone. The aim was to adopt a more ambiguous design, allowing for personal interpretation.
The iPhone Pocket will be available for purchase from November 14. It can be found at select Apple Stores across the U.S. and through Apple’s online outlets in various countries, including the UK, Japan, and France.
Key Insights
What is the price of the Apple iPhone Pocket?
The iPhone Pocket is available at two price points: the short strap version for $149.95 and the long strap model for $229.95. Where can I buy the iPhone Pocket?
Sales commence on November 14. The accessory will be obtainable at select Apple Stores in the U.S. and via apple.com in countries like the UK, Japan, and France. Who collaborated with Apple on this product?
The iPhone Pocket is a collaborative endeavor with the luxury fashion entity ISSEY MIYAKE, produced in Japan by MIYAKE DESIGN STUDIO. Why is the iPhone Pocket attracting negative attention?
The accessory is facing derision online due to its steep price, with many users ridiculing its simplistic, knitted composition by comparing it to a cut sock, thereby questioning its value. What color options are available?
The short strap variant is offered in eight stunning colors, while the long strap option features three color selections.
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