Ad: tech Honours Awards 2026 Celebrates Marketing Innovation
New Delhi, India – March 18, 2026: After a successful inaugural event, the ad: tech Honours Awards re-emerged to illuminate the avant-garde thinkers reshaping the advertising and marketing landscape through technological innovation.
The ceremony took place at Yashobhoomi, New Delhi, on March 17, honoring organizations and leaders utilizing state-of-the-art technologies to revolutionize brand engagement, enhance customer experiences, and optimize marketing efficacy.
In collaboration with the International Advertising Association (IAA) India Chapter, the 2026 edition also welcomed Huella as a new partner, marking its inaugural participation.
Huella’s involvement reinforces the platform’s dedication to acknowledging marketing ingenuity, with selected honorees receiving NEXad advertising credits designed to amplify their narratives on Connected TV through interactive, high-impact modalities.
Launched last year during ad: tech New Delhi, the ad: tech Honours made its debut on March 6 at Yashobhoomi. This initiative represents one of the few extensive recognitions dedicated exclusively to the application of technology in marketing and its burgeoning influence on brand-audience connections.
Industry stalwarts, technological innovators, and marketing pioneers converged once again on March 17 for the awards’ second iteration, underscoring its burgeoning relevance as a platform celebrating the drivers of contemporary marketing.
For over 15 years, ad: tech New Delhi has remained at the forefront of dialogues concerning digital transformation within marketing.
The introduction of the Honours expands its mission, transforming discussions into a prestigious recognition of technologists enhancing brand storytelling, refining customer journeys, and yielding significant business results.
Building on its inaugural success, ad: tech Honours 2026 expanded from eight to twenty-two categories, mirroring the rapid evolution of the marketing technology landscape and the increasing convergence of creativity, data, and artificial intelligence.
The newly inaugurated categories encompass:
- Affiliate & Partner Marketing
- AI & Creative Automation – AI-Driven Dynamic Creative Optimization
- AI & Creative Automation – Creative AI Collaboration
- AI Conversation Agents
- AI in Marketing – Predictive AI
- Commerce & Retail Tech – Immersive Retail Tech
- GenAI in Marketing – GenAI-Led Creative
- Influencer Management
- Influencer Marketing – Influencer Measurement & Analytics
- Marketing Automation – Omnichannel Marketing Automation
- OTT Innovation
- Performance Marketing – Search, SEO, and Performance Marketing
- Programmatic & Emerging Media – Connected TV Advertising
- Programmatic & Emerging Media – Interactive DOOH
- Social Media – Community & UGC Engagement
- Innovation
These categories underscore the widening array of technological breakthroughs currently influencing marketing, from AI-driven creativity and predictive analytics to immersive retail experiences, next-generation programmatic media, and data-centric influencer ecosystems.
Jaswant Singh, Country Managing Director of ad: tech India, emphasized how partnerships with IAA and Huella have significantly elevated industry standards, reflecting the dynamic momentum within the ecosystem.
“Technology, from Generative AI sparking innovation to data facilitating informed decision-making, is pivotal to the transformative impact we’re witnessing across the sector,” he remarked.
As advertising evolves at an unprecedented pace, the ad: tech Honours serves as a platform to honor the visionaries and innovators who are not merely responding to change but actively sculpting the industry’s forthcoming landscape.
Neena Dasgupta, IAA Mancom Member and CEO & Founder of The Salt Inc. Consulting, inaugurated the awards night with potent words: Awards transcend mere technology; they celebrate the people, creativity, and relentless dedication behind it.
The collaboration between IAA and ad: tech enables us to honor both innovation and the brilliant minds facilitating it.
By recognizing the technologies and leaders driving this remarkable transformation, ad: tech Honours 2026 reinforces the industry’s commitment to advancement, tangible impact, and the future trajectory of marketing.
ad: tech New Delhi is an integral part of the Comexposium Group, a premier event organizer globally, hosting over 150 B2C and B2B events across various sectors such as IT, security, and digital. Comexposium operates in more than 23 global economic regions, attracting upwards of 3.5 million visitors and 48,000 exhibitors globally.
About the International Advertising Association (IAA) India Chapter
The International Advertising Association stands as the world’s sole globally-focused integrated advertising trade association, encompassing members from advertising agencies and media.
The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, along with 56 Chapters representing individual members and young professionals from 76 countries, including the globe’s top 10 economies. Established over 80 years ago, the IAA is headquartered in New York.
Membership in the Indian Chapter is by invitation only, boasting distinguished marketing, advertising, and media professionals.
IAA India is regarded as the most dynamic chapter by IAA Global and is celebrated for its flagship events, including the IAA Leadership Awards, IAA Olive Crown Awards, IndIAA Awards, IAA Voice of Change, IAA TechPulse, along with a series of knowledge seminars, webinars, workshops, and conclaves.
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