An amateur may look at a web page with lots of blank space and assume that it’s a sign of inexperience or poor design. But the reality is that white space is strategically used to influence the end user and move them to action. Do you understand the psychology of white space in web design?
Why White Space?
White space is a term used to describe the use of negative space in the two-dimensional design.
“Visually speaking, negative space provides relief, as well as gives intelligent organization to elements on a page by highlighting and separating text and graphics with the use of white space,” one designer explains. “Just think of white space as being in-between characters, between lines, between everything, it’s all white space.”
White space helps the human brain process information in a more organized fashion. Instead of seeing a page with dozens of individual elements thrown together, white space allows for the division and systematic comprehension.
“Psychologically, we require white space for comfort’s sake,” designer Alvalyn Lundgren says. “It helps us understand what we see because it separates information and helps create a hierarchy. Without the appropriate use of white space, one thing flows into another with no relief, ideas merge, and the message becomes confusing. When that happens, communication ceases, and the design fails in its purpose.”
Ironically, white space doesn’t always have to be white. Negative space can be any color that separates information in a visually pleasing manner. Generally, white space is common in industries and niches that are viewed as luxurious or premium, though it’s also becoming more prevalent with mid-tier brands.
Practical Tips for Using White Space Effectively
Leveraging white space in your web design isn’t as simple as you may think. Anyone can do it, but it requires some strategic thought and diplomatic exaction. Let’s check out some different tips and techniques to help you along.
1. Use White Space to Eliminate Distractions
2. Let White Space to Emphasize
3. Don’t Use White Space as a Cop Out
4. Use White Space in the Navigation Menu
Not only does this add a sense of luxury to your navigation, but it frees visitors up and helps them find what they’re looking for.
“Try using lighter fonts, increasing the size of the bar, or tinkering with the distance between each menu button to see what some space does to the feel of your design,” designer Ashley Gainer suggests.
Less is More
The sooner you realize this, the more effective your web design efforts will be.