Having a business website is a great way to reach potential customers. But it is not always necessary that every person on the web looking for a particular service should come to your website. This is where local SEO comes into play because SERP rankings really matter when you want better traffic to your virtual storefront. Optimizing the search results is way more advanced and productive strategy than following the traditional marketing trends. So, here we have 5 amazing Local SEO strategies to target which can help you to boost your traffic for increased sales and visibility.
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1. Effective GMB
Google has been appeared as of great help to all the local, national, and international businesses as well as users by helping them find the way towards each other. Google keeps a check on the business services for finding most efficient services and customer concern to display them on top of the search result page. Thus, you can take benefit of creating a free listing on Google My Business and define your presence. So, you must aim to optimize the GMB with service-specific information, images, keyword-oriented descriptions, and managing consistency over different locations.
2. Online Appearance Audit
One of the most important steps to achieve results from local SEO strategies is to work on improving the online appearance of your business with audits. Audits can help you get ensure about the consistency of the business-related details. Moreover, you should go through entire directories submitted on the local business directory websites for the correctness of information. Make sure you remove all the duplicate information and errors with similar business detail shared on every website. You have to be very particular about NAP (Name, Address, and Phone Number) consistency to get credibility for following Google SEO guidelines.
3. Unique Landing Pages
A great way to optimize your business for better traffic is to get the advantage of location. All you have to do is work on the separate landing page for every location in which you provide services. It is also necessary that you should have all the address and contact details updated perfectly. This will ease up Google’s process of placing you in searches. You can also try to add on-page map along with rich media. Also, you can take the benefit of location services on mobile devices to bring more relevant traffic with such SEO Friendly practices.
4. Build A Link Empire
One thing which holds a great value to SEO services is building a link empire. Thus, you should try to foster the mutual relationship with other local businesses for a trade of links both external and internal. You can also try to reach for websites which are similar or seems relevant to your business and help you with the local and more organic environment. This is actually perfect for achieving the objective of high-quality results. You should try to target every single opportunity like media to develop stronger impressions.
5. Taking Advantage from Google
A very effective process to increase traffic on your local business website is to embed location-based maps on your website for enhanced customer reachability. Doing this is also helpful in driving traffic with the improvement of rankings. You can also update the GMB with an advantage of Google virtual tour. Adding 360-degree images on your website giving a better idea to the customers with easy reach to storefronts.
#. Complementary Suggestions
If you are just another business in town with a website, then it would not be going to make any difference for google as well as users. You have to market your business and services with reference of your business created through websites like Yelp, yellow pages etc. you can create listings and directories sharing identical business information for matching with Google algorithms to place you on top of search results with better traffic. Moreover, you can try to get reviews for enhanced customer credibility. They not only help with a positive image but also bring value clients to your website.
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I have listen to a good podcast episode by Clickthrough team related to local SEO. Thought it might be interesting to you too. You can listen to it below:
There are so many paid and free ways to enhance your website’s traffic. But targeting particularly on all the above-defined goals can bring some great results. Therefore, you must try to invest your time in gaining credibility and authenticity. This will improve the visibility of business with more potential traffic.
This article is written by Ravi Sharma. He is the Co-Founder & CEO of Webomaze. Ravi is a young entrepreneur helping various businesses worldwide to have a better online presence through a great website, mobile app and strategic digital marketing. He is a traveler and loves to explore new places.