Email marketing is all about convincing your prospects to purchase from you. You are only given a few seconds for your email campaign to create an ever-lasting impression on your subscribers. But, most of the marketers do not believe in this strategy. They consider it to be dead in this new era of technology. If you are one among them, now is the right time to reconsider your notion. Let me make it clear – Email is here to stay! If done right, email marketing campaigns can still drive conversions and revenue. Here at the end of the article, you can find one infographic discussing 10 email marketing decorum for the success of your next campaign.
How to make most out of Email Marketing?
Email marketing is powerful, regardless of the advancement in technology. For every $1 spent, it is capable of producing an average return of $44. That is, with a potential ROI of up to 4400%, this platform remains the best way to attract as well as retain customers. Not just that, some marketers rely on this old-style promotional strategy because of its simplicity and reliability. It helps you grow brand awareness and spread the word about your product with no much hassles. You can reach a massive audience in seconds with this direct line of communication.
Nonetheless, to make the most out of your marketing efforts, you must follow the email etiquette. Running a fruitful email campaign isn’t as simple as hitting a “send” button. A successful email marketer knows and follows some of the best practices for optimal campaign results. Right from planning your email schedule to crafting your content to fretting over good subject lines, there is a lot that goes into a perfect email marketing campaign.
So, what are those best practices? What exactly an email marketer needs to know to take the efforts to the next level? It’s simple.
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Proper targeted email
Create emails that your readers are looking forward to reading. Yes, your readers should be eager to receive your emails. But how to achieve it? As an email marketer, make sure to learn more about your target audience before sending out any company emails. This way, you can help them by providing the right solution to their unsolved problems.
Provide real value to readers
If you are determined to offer real value, don’t just make sales pitches out of your emails. Users are not spending their time on your emails to watch you promote your company. Instead, they are eager to gain additional insight into industry challenges, know more about your offerings, and keep up with company news.
Purge inactive emails
Regularly purge your email list of people who never opened your emails. Why would you spend time messaging people who aren’t interested in what you have to offer? In the email marketing landscape, less is always more. Although your total subscriber list decreases, it improves the other metrics.
Besides, pay attention to the data from your previous campaigns and test hypotheses about enhancements you can make via A/B testing. Otherwise, you will not know if all the links are working properly, does it have any typos, or how it looks on your prospect’s device. You can delete a cringe-worthy post on social media channels, but you can’t unsend an embarrassing email. We agree that humans make mistakes, it’s inevitable, but sending an apology email too often doesn’t look good. It can wreak havoc on your reputation.
Testing the email content before sending
So, take special care while crafting an engaging and relatable email campaign. Test all the standard fields, including subject line, image placement, and design, and then monitor various parameters such as open rate, click-through rate, bounce rate, unsubscribe rate, etc. A/B testing answers most of your email marketing questions and takes your effort to the whole new level.
Always learn new techs
Moreover, keep educating yourself on the latest technologies. Technology, email practices, and everything else change at a breakneck speed these days. So, one of the ideal things you can do to keep your marketing strategy relevant is to educate yourself regularly. Join communities for email marketers or read the blog posts and resources relevant to emails to stay up-to-date on everything new. And, that isn’t an end. The list goes on.
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Email Marketing Decorum – 10 Do’s & Don’ts for Campaign Success (Infographic)
The below given Infographic explores all such dos and don’ts of email marketing strategies in brief. Go through it and make a few adjustments in your campaign to reap the desired result. Although this list isn’t exhaustive, it definitely helps you get off on the right foot with your email marketing.