With the rapid advancements in technology, widespread access to the internet and explosive phenomenon that has become social media, the importance of a well-designed and attractive website for all business owners out there cannot be stressed enough. Since living in a world where accessing websites is just a smartphone touch away, a lot of thought needs to be given to the type of website you want for your company or business, what template you want to use and what all features you want it to incorporate.
As many companies are excelling in website designing and development as well as managing SEO, you can easily access them and avail their services to get your site made. On that note, here are few things that you need to be aware of and definitely keep in mind before designing a website for your business:
1. Have a clear idea about your website’s primary objective
First and foremost, it’s crucial for you to have a clear idea about your website’s primary goals and objectives. Without having clarity here, there’s no way you can create an efficient and impactful website. For instance, whether you want your site to be descriptive or interactive, or whether you want it to have a formal appearance or an informal one, it’s going to be completely based your website’s main goal.
2. Have a clear idea about your target audience
After you’ve got your website’s primary objective in place, you need to decide upon potential target audience. Usually, these two things go hand in hand; your business mostly determines your target audience’, and by extension your website’s, goals and objectives. There are many factors used to define a specific target audience, including but not limited to age, race, sexual orientation, income level, marital status, educational attainment, and nationality. Once you are absolutely clear about who it is that you’re targeting, creating an impactful website becomes a lot easier.
3. Choose a theme or template for your website
Now that you’ve got a clear idea about what your website’s main goal and objective and have also defined the target audience, your next step is to choose a theme or template for your website. There is a wide variety of themes and templates available for choice. While making this decision, there are three things to keep in mind. Firstly, whether the theme you choose is going to be a good fit for your company’s vision and objectives. Secondly, if it’s going to be attractive enough to grab your target audience’s attention. Third, whether or not it could successfully be maintained in the long run.
4. Choose a catchy domain name
This is only applicable to those, who don’t want to name their website after company. While that is the norm in most cases, it’s actually a little difficult to do so. Just think about this for a second. Any name that you’d think of for your company is most probably already being used as a domain name by someone else. Since you obviously shouldn’t compromise on your company’s name, just to get a matching domain, why not be a little creative and get the best of both worlds? Switch things up a bit and opt for a catchy domain that will make it a lot easier to grab people’s attention and won’t make you think about changing your company’s name.
5. Choose an effective color scheme
Visuals go a long way in making an impact. As such, the color theme your website is going to be using will also go a long way in creating a favorable impression. As different colors actually have the ability to evoke different emotional responses, it essential for you to choose the right color scheme for your website. When making this decision, there are three importing things to pay attention. Firstly, go through the elements of color theory, it’s effective for a reason. Secondly, analyze your target audience and select, which color scheme will be most suitable for them. Finally, try to opt for a color combination that is actually appealing to the eyes.
6. Pay attention to your company’s branding
Your website is going to be one of the most effective tools for branding your business. As such, your business branding is another thing you need to keep in mind before creating its website. The most important aspect here that needs to be paid attention to is your company’s logo. Where you place it and how large or small its dimensions are going to be will go a long way in deciding your target audience’s opinion about your company. Statistically speaking, the upper left corner is considered the best place for a company logo, as this is where the eyes naturally begin to scan the website.
7. Make sure that navigating on your website is easy and effortless
A website is not just one single home page. It’s a collection of multiple web pages interlinked with one another. As such, when one is designing a website, they should make sure it’s designed in a way that will make it easier for the users to navigate from one web page to another. If the navigation process is going to be a complicated and difficult one, your site won’t be generating the desired net traffic and those who show up won’t come back anytime soon, due to the complexities of navigation.
8. Ensure to make it go through a rigorous testing phase
No website regardless of being big or small is immune from technical bugs. This is why, it’s so important to make any website, go through a rigorous testing phase. Any bugs that you may encounter will be discovered at this stage and could be dealt with accordingly. If ignored, these bugs might appear, when your website is actually live and as such, may cause it to crash down.
With these tips, you can quickly figure out the tips for creating an effective website design for your business.
This article is written and submitted by the team of iBaroody LLC.