SEO & Marketing

facebook-blue-science-colors-marketing

Why Facebook is Blue – The Science of Colors in Marketing

Have you noticed how much of Facebook’s theme and branding is blue? Everything from the background to the app to text on its homepage tends to be a shade of blue. There are rumors that it is because Mark Zuckerberg is colorblind, which made blue the most vivid color he saw. However, multi-billion companies don’t make these kinds of choices haphazardly. Color and Marketing The truth is that humans are hardwired to process certain colors and images in a certain way, and it just so happens that blue has strong marketing value. One reason is that blue is not a … Continue Reading…

twitter-social-media-marketing

20 Best Ways to Use Visual Content in Twitter Marketing

Visual content is considered an integral part of any social marketing strategy and Twitter is not an exception to it. According to a recent analysis, tweets with images have a 125% higher engagement and more than a 300% boost in the clicks. During old times, creating visual content was required lots of effort and investment. But today things have become quite convenient. Are you planning to use visual content in your Twitter promotion and marketing? Here are a few essential tactics that you must consider. 1. Adding a Website URL or Logo to Images It is one of the most … Continue Reading…

facebook-social-media-smartphone-mobile-marketing

Look Out for These 7 Facebook Marketing Hacks for Your eCommerce Store

Social media networks have become increasingly popular over the past few years. Facebook has recently introduced specific updates that support eCommerce marketing ventures. Start-ups, in particular, find social media marketing to be very intuitive and customizable. You get a space to post more content, interact with your customers and even lure potential leads into successful sales. The modern-day market is all about aesthetics and stats. You need to have the numbers on your side to create an impact in the industry. And what better platforms to gauge your brand’s reach than on social media? On Facebook, Instagram, and Twitter, each … Continue Reading…

jquery

4 Useful Tools You Can Use to Make a jQuery Website SEO-Friendly

For most of the time the Internet has existed, SEO practices have largely revolved around search engines indexing plain text version of the website content and not content that has been dynamically generated using programming platforms like JavaScript or its hugely popular library, jQuery. According to Forbes.com, search engine crawler bots are not up to the mark when it comes to understanding JavaScript, and consequently, website content indexing may not be performed completely, and the rankings pulled down. Even though Google claims to have improved capabilities that allow it to crawl and index the content rendered through JavaScript and the … Continue Reading…

social-media-networking-marketing-advertising-data

Applying Big Data to Advantage Your Social Media Advertising

The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding of the data is what makes us able to customize our relationship with the user/consumer. We can use the channel … Continue Reading…

affiliate-marketing-money-advertisement-profits-publisher-earn-blogger-commission

Simple Ways Affiliate Marketing Can Completely Transform Your Blog

You’ve joined the Shopify Affiliate Program. Or perhaps you’re a website specialist or designer who’s interested in affiliate marketing for winning easy revenue. Notwithstanding, you arrived, you’re presently prepared to begin advancing Shopify and acquiring commissions. You’ve done your exploration and realize your ideas. You’ve composed articles and blog entries previously, so this ought to be a breeze. So, for what reason would you say you are gazing vacantly at a blinking cursor? Try not to freeze! A mental obstacle is typical, and I’m here to help. Below are the fundamentals for completely transform your blog for affiliate marketing. 1. … Continue Reading…

mobile-smartphone-google-search-engine-analytics-website-internet

How to Improve Your SEO With Non-Textual Content?

All of us know that ‘content’ is one of three major pillars of for the ranking considerations at Google but how many of you limit the content to ‘only texts’? Today, we are going to talk about the non-textual types of content and how you can level up your SEO game to improve your ranking. The SEO strategists have been pretty vocal about the methods related to the text-based information over the course of time. But the newbies in the town often meet non-textual content with less considerate SEO efforts. However, I have found them quite appealing for the audience as … Continue Reading…

API-Application-Programming-Interface

Using API (Application Programming Interface) in Affiliate Marketing?

Affiliate marketing is growing consistently and it is attracting several new players into the market every month. With so many apps that need to be integrated, it is becoming quite diverse from a technology point of view. There are several challenges in the integration of diverse apps. Application Programming Interface (API) is offering an ideal solution to this problem in affiliate marketing. API is nothing but a set of diverse tools and protocols which allows different apps to connect with each other through JSON or XML. APIs are widely used all across the internet and you can’t even notice it. … Continue Reading…

shopping-ecommerce-app-mobile-customer-cart-buy-purchase-sell-sale

Why ECommerce Brands Need Customer Retention Marketing?

Customer retention marketing is a must, especially for an eCommerce business. This is the best way to make sure to get sales with your existing customers. That way, you can even get new customers from word of mouth. However, making your customers stays with you is not as easy as it sounds. You will need to do other things to set you apart from other shopping websites. You also need to leave an impression on your website visitors that you mean business. If you don’t know where to start, you can check some list below in order for you to … Continue Reading…

blog-blogging-blogger

How Do You Drive Traffic to Your Blog in Free of Cost?

Fun, knowledge, promotions, work demand – whatever the reason behind your blog creation is, it is useless if no one reads them. For a fruitful blog, you need a loyal audience that regularly reads your blogs and interacts through it. The common annoyance for bloggers is not achieving the expected reader count. It would be nice if there was some spell to attract an audience. But in reality, there is no other spell apart from manual efforts. Generating traffic to your blog in a cost-free way includes many more factors than just writing good content. This is the time where … Continue Reading…