SEO & Marketing

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Top Tips to Create a Highly Converting Landing Page

There’s probably no person that hasn’t heard – “You only get one chance to make a first impression.” Your landing page is perhaps the most important part of your website, and therefore your online presence. So, it’s important to make sure each landing page not only looks great but works well. A landing page is all about enticing new customers into your business, whatever it might be. Without an enticing and well-designed landing page, people will simply turn away and …

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Meta Tags Best Practices for SEO

After designing your website, it’s time to start looking at the more technical side of things. In this article, you’ll learn about the different types of SEO meta tags, as well as how to combine everything to boost your SEO rankings. What are meta tags? Why are they important for SEO? Meta tags describe a webpage to Google and your visitors. Without meta tags, Google doesn’t know what your page is about, making it near impossible to rank for your …

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The Usefulness of Content Marketing and Content Strategy

The internet has evolved from a few computers talking to each other, to a planetary ocean of digital information. Navigating this ocean has become an industry that is worth trillions of dollars. Traditional media and advertising are decreasing, while online content is being consumed on a regular basis. So, given the internet and its scope, it is not enough to have a good idea. Good content is useless if it is not seen by anyone. Your efforts must be split …

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How to Avoid the Duplicate Content Issue for Google?

Duplicate content on a page has much in common with a budget overrun. Only in this case, we are talking about the decrease of the “Trust Budget” in the search robot’s site. This issue concerns a lot of site owners, as it can appear even behind their back. Having read something about the duplicate content issue, your site turned into a time bomb. Tick Tock on the clock and Google sanctions are waiting for you. Sad but true, there is …

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Top 10 Best Free Social Media Marketing Tools for Startups

Social marketing tools are what emerging startups need so badly to propagate their business and establish their brand in the consciousness of the people. Social media following, engagement, likes can be earned only if the message is captivating and can generate an instant interest in the minds of social media followers. That’s when new startups can use free social media marketing tools like the ones shown below. These free social media marketing tools do more than just collect info and …

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3 Reasons Why Digital Marketers Should Not Ignore Gamification

Providing your brand with an immersive, appealing, and interesting experience will help buyers remember your brand, which is the primary advantage of gamification and gamified marketing activities. Any company or industry can use this marketing strategy, one of the most authentic ways to brand and convey information to users with creativity. Gamification is universally acknowledged as an excellent marketing strategy. Humans are innate to enjoy games and brands that can incorporate Gamification into their consumer engagement benefit. From a business …

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Understanding the Different Types of Digital Marketing

Strictly brick-and-mortar or completely digital, modern businesses without a strong online presence border being invisible to their audience. COVID-19 caused global shutdowns, forcing people and businesses to communicate and collaborate digitally. Trips to grocery stores were replaced by online shopping, online classes replaced on-site classes, and digital marketing became the primary approach for most brands. With help from digital marketing, business across various industries can generate desired results in terms of engagement, conversion, and lead generation. But to get to …

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How to Make Money with Affiliate Marketing While You Sleep?

Affiliate business has become a buzzword. It is applied for mutual promotion by both big companies and ordinary people who actively use this method of passive earnings. They can calmly drink coffee in the kitchen on Monday morning, not being in a hurry to the office, while their bank account is being funded. But how exactly does an affiliate partnership work? Where to start and how to make money on affiliate marketing? What is the affiliate marketing average income? We …

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How to Use LinkedIn to Generate More Leads for your Business?

LinkedIn will become the best tool to generate leads for your business when it is used accordingly. Lead generation is an essential piece of business. If you need to have to pay clients, you need to assemble a solid stream of leads. Yet, creating leaders isn’t just about as simple as one might suspect. Indeed, it requires a lot of artfulness and a ton of time. Reports say that 65% of organizations say producing traffic and leads is their top …

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