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Why Are Website Analytics Important for Web Design, SEO & Marketing?

The idea of making use of website analytics can be intimidating, especially to first-time site owners. Data analysis just sounds menacing, especially if you don’t know what to expect. Lucky for us, website analytics are quite straightforward. With a little bit of self-education, it easy to interpret and leverage to our advantage. Whether you are a site owner and are curious about why you should start implementing a sound data-based approach to your strategy, or are getting your first site off the ground and want to make sure you’re maximizing your chances for success, below are some of the reasons … Continue Reading…

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Everything You Need to Know About Link Building and SEO

Search engine optimization is among the most controversial issues in content marketing today. From local optimization, Meta descriptions, crafty YouTube descriptions… you get the idea. Everyone has their own idea on what SEO entails. In this post, we’ll focus on the relationship between link building and SEO. While keyword stuffing is a thing of the past, the DIY link building outreaching method is 100 percent alive and kicking (For more click here: https://landingi.com/blog/the-diy-link-building-outreaching-method). But what is link building? It’s the process of acquiring links from other sites to your own. A link is a way in which users navigate through … Continue Reading…

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How to Boost SEO Results for a Higher Return on Investment (ROI)?

Getting better SEO results from a given campaign produces a higher ROI. It’s certainly important for every company or website owner to create improved performance over time. We’re all in a race against our nearest competitors. Doing more things right can deliver that better ROI that we’re seeking. Let’s look now at some ways to boost SEO results. The Challenges of Prospecting Guest posting can be done well or poorly. The poor approach is to spread yourself thin by gathering up the details of hundreds or even a thousand likely prospects and firing off a template email to each of … Continue Reading…

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3 Best Practices for Creating Effective Online Surveys

As a business leader, few things are more important than understanding what your customers think about particular topics. And while there are plenty of ways to tap into their thoughts, online surveys are among the most effective tools you have at your disposal. The Power of Surveys If you’re like most marketers, you’re highly opinionated. You have very specific ideas regarding what should and shouldn’t be done. But have you ever paused to consider that your opinions might not be right? (Gasp!) As smart and experienced as you may be, you’re only human – and your brain is limited in … Continue Reading…

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Basics of Search Engine Optimization and Search Engine Marketing

Search engine optimization and search engine marketing are actually not as complicated as they can initially appear. If a business wants to succeed in today’s technological world, it will need to take advantage of both search engine optimization, or SEO, and search engine marketing, or SEM. These two promotional strategies allow businesses to connect with internet users on a continuous basis while simultaneously increasing the effectiveness of their website. What is Search Engine Optimization (SEO)? Search engine optimization is the process of optimizing your website so that it appears in the results for specific relevant keywords when they are entered … Continue Reading…

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7 Tools Every Social Media Manager Should Use for Marketing Campaigns

Social media is a different planet altogether, and yes, we all are its inhabitants, to the extent that people nowadays are spending more time on it, than in the real world. So, why not businesses? The increasing popularity of social media has tempted the businesses to the core, particularly, from a marketing point of view. We have them all on at least one of the social media platforms, of course, except the losers; be it the businesses offering baby bottles to botox or cribs to coffins. Just in case you’re wondering on my choice of examples, I tend to make … Continue Reading…

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21 Tips on How to Do Location-based Marketing in 2019

If you are planning to promote your product to your existing as well as new customers, then you need to run an impressive marketing campaign that can help you to achieve your goals effectively. Location-based marketing is one such strategy which is getting a lot of attention from companies who want to promote their brand to customers. A recent analysis has predicted that in coming time companies will spend a chunk of their advertising budget on location-based advertising and the figure might cross $25 billion. If you want to stand out from your competition, then you need to know all … Continue Reading…

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The Do’s and Don’ts of SMS Marketing in Retail Business Sector

There is no question about the fact that SMS marketing is one of the most reliable and successful modes of marketing communication. Being permission-based, text marketing offers a golden opportunity for business marketers to keep in touch with the most prospective consumers and share the most vital business information and offers with them on time. There are many reasons why you should consider SMS marketing as a primary mode of your marketing communication strategy like:However, to enjoy these benefits, you have to be very careful and disciplined in terms of devising SMS marketing campaigns. There are many rules to follow … Continue Reading…

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Design Trends You Should Follow to Increase Conversion & Gain More Leads

So, you’ve taken a leap and finally created your own website. You’ve uploaded a bunch of material and written blogs to attract potential customers but you still feel like your conversion rates are not where they should be in order to build your brand further. If that is indeed the case, then you should look into some tried and tested trends in web design that will help you gain more leads. Many top websites in the world employ such trends in their own designs, and it’s time for you to start doing so too. Ditch Designing for Various Devices There … Continue Reading…

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The Basic Digital Elements that You Must Get Right

Taking your business online can be a daunting prospect, but the truth is that it is very simple. Having an online presence is critical, and these days, most companies have one. But there is a very fine line between doing it and getting it right, and as with anything the old adage, if you are going to do it, do it properly, applies. The problem with moving into the digital realm is that everybody understands it or knows what they are doing. So, with that in mind, here are a few key areas that you or your digital partners need … Continue Reading…