SEO & Marketing

social-media-marketing

6 Social Media Marketing Strategies to Increase Customer Reach

The explosion of transactions on social media has created a bustling digital economy, especially since several consumers now do most of their shopping online. This has somehow intensified competition among businesses. With the rising importance of social media in marketing and sales, numerous companies from various sectors and industries are now forced to promote their products to a wider customer base. And perhaps, many have turned to market strategies involving social media ads. If your lending company, for instance, has …

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11 Powerful Marketing Strategies You Should Implement in 2022

Whether you are exploring ways to boost an existing business or start a new one, an effective marketing strategy is critical to the growth of your brand and more sales. Your marketing plan enables you to develop strategies to increase your company’s revenue and gain insights into your customers and an effective way to engage with them. Read on for 11 marketing strategies you should implement in 2022 to achieve your bottom line. 1. Influencer marketing If you want to …

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5 Top Ways SEO Visualization Make SEO Manager’s Life Easier

SEO managers have the difficult task to present a Search Engine Optimization report to their respective bosses after the agreed time frame. The submission of this report is not easy since it is time-consuming to come up with reliable information that can be used in the decision-making process. Data visualization plays a significant role in the presentation of the SEO report to ensure that every word in the report counts and impacts the whole thing. The introduction of visualization in …

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10 Tips to Optimize Your Blog Posts from Good to Great

Blogging plays a pivotal role in the success of your business. Not only can a successful blog improve your online visibility and strengthen your reputation, but it can also help build credibility and boost customer loyalty. It also helps attract more visitors to your site, generate leads, and convert new customers. However, many business blogs fail due to low reader interaction, often caused by poor quality content, inconsistency in publishing, and lack of proper distribution and promotion. If you’re looking …

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Call to Action: 8 Best Tips to Optimize Your CTAs that Convert

Gone are the days when simple and generic call-to-action triggers like ‘Learn More,’ ‘Buy Now,’ and ‘Sign Up’ worked. The target market is more knowledgeable than ever before, so you’ll need to be creative to increase your conversions. Call to action triggers are different depending on the industry and the target audience. You need to offer value for some, and for others, urgency is paramount. Despite the difference in industry and target audience, below are some tips to help you …

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11 Best Ways to Add Instagram Story to Your Marketing Campaign

These days when video marketing is beginning to have a profound effect on businesses, Instagram Stories have come as a godsend. Start-ups and big businesses houses, all have jumped into the bandwagon that is created by Instagram Stories. It can showcase just about anything that the business and social media marketing teams want to show their customers. It can be about the journey of the company, the birth of a product, a live event, an announcement, or a poll, the …

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How Conversational AI Can Improve Your Lead Conversion? (Infographic)

Businesses are increasingly using conversational AI, or chatbots, to interact with their customers. This technology enables businesses to communicate with their customers in a more natural way, which can improve customer satisfaction and loyalty. By automating simple tasks and providing a more personal experience, chatbots are able to improve lead conversion rates. In this article, we will discuss the benefits of using conversational AI to increase lead conversion rates. By understanding what conversational AI is and how it works, businesses …

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13 Actionable Instagram Tips That Works Like a Charm

Instagram is one of the best — if not the best — social media hubs for gaining visibility in the virtual world. However, for new businesses trying to carve a space for themselves on the gram, growing can be a struggle. Organizing a full-on Instagram campaign is not cheap. And even if it were, not everyone knows the way to do it effectively. We know, life’s tough. If you’re struggling to grow your engagements, gain followers, and receive likes on …

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Off-page SEO: The Game Changer for eCommerce Websites

Today, brands are aware of Search Engine Optimization (SEO). It helps to rank a website higher in the search results, improve brand awareness, increase leads and conversions. SEO has become a necessity for the growth of the online business. However, SEO is not an easy task, it requires specialized expertise, and thus you can hire an SEO virtual assistant to create a perfect SEO strategy for your company. For an online business, traffic is very important. Your sales will grow only if …

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Best Tips to Use Persuasion Techniques in Social Media Marketing

Digital marketing is not just about SEO techniques, analytics, and advertising. There is more to it. They have to get to the subconscious level of the consumer. Because that’s where the decision to buy happens. This is what is digital marketing strategies should try to tap into – persuasion techniques and how to use them in social media marketing. It is, after all, persuasion that helps consumers tempted to buy a product. Persuasion techniques involve writing persuasive content about the …

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