SEO & Marketing

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What is Schema? How to Add Schema Markup to Your WordPress Website?

Adding schema markup to a website gives it the best possible chance of being ranked in search engines. When applied correctly, schema can give your site a significant SEO boost, which is why we recommend it. Get the schema right and search engines can better understand what’s on the page. It can also increase the chances of appearing in rich snippets, which can drastically improve your clickthrough rate. Considering how straightforward it is to add schema to WordPress, there’s no …

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Optimize Email Marketing Campaigns with These Simple Strategies

An email campaign is an email, or a series of emails sent to the subscribers, customers, and audience of companies. These emails are created to get at least one goal ticked off by the marketer for the company. The email created for marketing campaigns are pre-planned and sent to the people that matter the most to the company, i.e., clients, customers, stakeholders, and potential customers. A successful email marketing campaign can be created considering the following factors: The goal of …

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9 Marketing Channels Every SaaS Should Win

SaaS, or Software-as-a-Service, is a distribution model for software where the developer/cloud provider develops applications and makes them available to the end-users on the internet. Instead of installing and maintaining the software, the user can easily access it from the internet. Marketing channels are those pathways companies resort to telling potential customers about their products and services. Even though traditional methods of marketing exist, this era of digitalization has brought about a change in the way products are marketed. For …

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How to Increase Organic Clickthrough for Your Content?

The world of digital marketing is advancing fast, and it’s essential to stay up to date with every change in the algorithm. Your website is a holistic representation of what you offer and, by far, the best way to attract clients to your business. However, for people to make their way to your webpage, you need to do well in terms of organic clickthrough. Organic clickthrough is something we can help you understand and get better at. What are organic …

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How to Use YouTube for Video Marketing? – Best Tips for Small Businesses

Most businesses can use the power of YouTube to market their products and services. Startups and SMEs can use the power of YouTube for their video marketing campaigns. YouTube had over 2.5 billion active users in 2021. With its enormous viewership, YouTube has all the potential to market the video content. But with so many similar industries vying for attention, it can become very difficult to grab the top spot in YouTube search engine results. So here are the best …

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The Purpose and Methods of Data Collection in 2022 – Let’s Find Out!

Do you know what is Data Collection? Data collection is a key factor in ensuring the success of your business or organization. It provides actionable insights that help garner faster results, improved productivity, effective services, and most importantly – a return on investment. The process involves collecting data concerning your consumers, such as the name, age, preferred services, location, search queries, and the ads the consumer mostly clicks on. The purpose of Data Collection There are many reasons that one …

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How SMS Chatbots Can Help Your Business to Reach Success?

Technology is changing our lives so much in the modern world that it is being introduced into more and more industries. Enterprises are not an exception. Most successful state-of-the-art businesses are already fully automated. They use SMS chatbots as a marketing tool. SMS chatbots are a breakthrough in retail. Statistically, users spend a lot more time on the phone, so they’re more likely to read a text message than an email. But the main argument is that SMS offers the …

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20 Best Free Marketing Tools Every Small Business Should Try

Online Marketing can involve so many things like email marketing, social media marketing, content marketing and so much more. Tools can help marketing teams in promotions, analysis, content creation, and so many ways. But the problem with these marketing tools is that a number of them try to lure users with free trials. They are not free at all, and all the users get is a free trial that expires after a month of use. They eventually have to pay …

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10 Fantastic Facebook Marketing Tactics That Still Work in 2022

Are you worried that your Facebook marketing tactics need a complete refresh? Perhaps you’re concerned that the tactics you used a year or two ago just aren’t cutting it anymore. Or maybe you’re new to Facebook marketing and you’re not sure where best to concentrate your efforts. We’re going to take a look at 10 Facebook marketing tactics that have already stood the test of time – and that are set to work just as well throughout 2022 and beyond. …

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How to Get Ahead of the Crowd in Video Marketing for Millennials?

Millennials are a new kind of generational animal. Born between 1980 and 2000, they grew up fully immersed in a digital way of life. There are almost 100 million millennials worldwide, and they are now entering their prime spending years. If you want a slice of that pie, you dare not ignore video marketing for millennials. In this article, we’ll list why digital and video marketing is so successful among millennials. We’ll also discuss the principles for video marketing success …

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