SEO & Marketing

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Unique Tips to Incorporate YouTube Ads in Your Marketing Strategy

YouTube is one of the most valuable platforms with vast and influential targeting capabilities. The second-most popular website after Google, YouTube draws around 2 billion visitors a month. This platform is great for driving engagement and creating market value. It is a great marketing channel and gives users low-friction conversions. However, brand advertising on YouTube is not an easy feat. Creating YouTube Ads for your intended audience is an art and it takes a lot to become an artist. Looking …

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3 Best Tools to Measure Core Web Vitals

Google considers Core Web Vitals to be a set of particular elements that contribute to a webpage’s overall user experience. Three specific page performance and user interaction statistics make up Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). There are many more indicators in addition to the Core Web Vitals; therefore, they don’t work in isolation. Some measurements are based on controlled lab studies, while others are based only on field data. …

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Thank-You

Interesting Ways to Thank Your Customers on Social Media

A strong customer base is the backbone of any business. In order to increase the ratio of repeat customers, there are plenty of ways, but thank them on social media sites is one of the best techniques to express gratitude. Yes, appreciation is important to customers; it makes them valued and remember your brand. Today, almost every business is active on social media because billions of people are using social media sites to connect with their peers, family, and favorite …

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How to Amplify Your SEO with Video Content?

“If a picture is worth a thousand words, a video is worth much more!” Video content is undeniably a fantastic tool that not just compliments your overall SEO strategy but also generates a return on investment. Its presence could really make or break the optimization efforts and drastically improves your organic page ranking. Wish to boost your SEO rankings to drive more audience? If yes, then try out adding the video content and let your website outperform the competitors in …

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Top 10 Digital Marketing Tools in 2021

We, digital marketers, depend on various marketing and automation tools for our day-to-day tasks. Having the right tools in our arsenal is vital for our as well as our client’s growth. Some tools have been in the market for years, while some are still new but making the noise in the market. In today’s time, digital marketing is not only collecting leads, doing SEO, or running ads; it is way more than that. And you need different tools for different …

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10 Best Free SEO Tools

Whether you are running an online business for yourself or managing digital marketing for someone else, there are essentially two options when it comes to SEO tools: free and paid. If you are willing to pay for the premium versions of many of these tools, you might want to also consider completely outsourcing this function altogether. If you want to take the budget-friendly option, and particularly if you are just starting, you likely want to consider many of the great …

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8 Effective Ways to Promote Your Website for Free

We all know that millions of pages are published every day by millions of content authors, but not all of them are well-known. Creating a business website is just a start. In order to expand, your website must attract a large amount of traffic. As a consequence, promoting the website is essential. On the contrary, website promotion can be difficult and time-consuming, as well as costly. The types of websites that need promotion know no bounds. Whether it’s a business …

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5 Video Marketing Changes Post-COVID

The pandemic has taken over many lives and has been observed to shape new consumer behavior. As most individuals spend their time scrolling through their mobile phones or working on their laptops, the Internet has served as a window to see how everyone is coping and adjusting to the new normal. Going all-in for digital was only a future many were looking forward to until everything moved faster than expected and planned. Thus, many business models and marketing strategies of …

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8 Ways Digital Marketing Can Help Nonprofit Organizations

Nonprofit organizations are not in the business to make money. Rather, it is about collecting donations and dispersing them to deserving causes. They must do all they can to keep their operational expenses down. The digital platform provides a fantastic opportunity for them to do this. They don’t have to spend thousands of dollars on analog advertising. They can use the platforms to showcase their work without any limitations. Our article will explore 8 ways digital marketing can help nonprofit …

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