SEO - search engine optimization

The Importance of a Good Domain Name for Your Startup and SEO

There is much information for start-up businesses available on the internet, but one thing I have noticed is there is room for an apparent breakdown of what is required – Domain name and SEO. Here are three reasons I have confidence in the basic advice I am going to give you to start on the right path:The difference between organic leads and social media leads is vast. Organic SEO is the Holy Grail of the search engine ranking world; your ROI will come over time. Of course, you will get leads from a paid marketing campaign while it is in progress … Continue Reading…

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How to Not Sink Your Product Through Social Media?

Even the most informed website owners commit a large number of mistakes on social media. Social media grows every day and with it, the requirements for a successful marketing strategy for your product changes. Mistakes you do along the way can cost you, your customers & fans, and decrease your reach. But, being aware of those mistakes and knowing how to make things right can do the exact opposite, and help you sell your product more than you ever planned for. Social media marketing is done all around and by many. This gives you access to all kinds of information … Continue Reading…

Top 5 Local SEO Strategies to Increase Your Traffic

Having a business website is a great way to reach potential customers. But it is not always necessary that every person on the web looking for a particular service should come to your website. This is where local SEO comes into play because SERP rankings really matter when you want better traffic to your virtual storefront. Optimizing the search results is way more advanced and productive strategy than following the traditional marketing trends. So, here we have 5 amazing Local SEO strategies to target which can help you to boost your traffic for increased sales and visibility. Recommended for you: … Continue Reading…

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How to Create Engaging Content for a Boring Business?

In digital marketing, you don’t always get the ideal client. It would be fun to promote a hipster coffee brand that everyone wants to buy. In most cases, you won’t get to do that. What you’ll have to promote instead is a plumber, a car insurance company, or a real estate agency. How do you create engaging content for such a boring industry? This is exactly what this article explores. SEO is way better than a paid advertisement for long-term success. You’ll have to adopt a positive mindset and use a set of forms of organizing content to attract more readers. Read … Continue Reading…

Social media marketing - SMM Campaign

How to Improve Your SMM Campaign? Here are 3 Effective Ways!

The expansion of social media created a substantial shift in our relations with the marketplace. Today, all businesses must follow online trends in order to become successful or at least stay relevant. Social media marketing (SMM) plays a big role in increasing a brand’s reputation, as well as reaching out to potential customers more effectively. While this method requires experts in the field of online marketing for it to be properly utilized, there are, nevertheless, some general tips you can use to bring your SMM campaign to the next level. Tools You Should Include on your SMM Campaign To better understand social … Continue Reading…

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How Customer Segmentation Can Enhance Your Marketing Strategy

You’re planning to send out re-engagement emails to drive conversions. But you don’t want to send out the email to loyal customers who have made a purchase recently, right? It could be annoying for them and you could risk losing their interest in your brand. That is the reason marketers need customer segmentation. One size doesn’t fit all and you have to plan your marketing strategies to deliver relevant messages to the right audiences at the right times. But what is a segmentation and how can you do it? Let’s take a closer look at segmentation to gain a better understanding … Continue Reading…

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How Pros are Winning the Digital Marketing Game?

A dominant online presence is vital these days as it allows businesses to extend their reach and also helps in building their brand. Digital marketing is the investment that they cannot do without. Digital marketing is the buzzword in the 21st century among the businesses. No business can envision or afford to execute the strategies of digital marketing for growing their business. If you are wondering that how pros are winning the game of digital marketing then have a look at some of the strategies that they have integrated: Don’t ignore brand awareness A lot of firms focus their attention … Continue Reading…

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7 Important SEO Mistakes You Should Avoid in 2019

Mastering SEO is one of the key ways of excelling in today’s digital-savvy world. If you want to increase website traffic, boost conversion rates, and improve your ROI, you have to keep up with the changes in the digital marketing sphere. SEO is not a new marketing strategy – it has been around for more than a decade. However, SEO techniques have changed over the years to accommodate new search engine algorithms and consumer behavior. Unfortunately, not every business owner is embracing the new changes. If you are still using the old methodologies, it is time to review your SEO … Continue Reading…

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How Creating Memes Can Help You in Your Online Marketing Efforts?

Being one of the trendiest forms of social sharing, Memes have become very popular in recent years; rather they’ve become an essential part of modern online life. As the Infographic from Wondershare Filmora team shows, meme rose to fame since 2000, and today they have become one of the most popular forms of online entertainment. In this article, we will share with you some interesting data about the Meme Marketing as well as about the Filmora meme generator for creating memes online for free of cost. What are Memes? Normally, the Millennial or Gen Z people searches and shares memes the most. … Continue Reading…

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Keep a Tab on Your Brand’s Performance on Social Media for Continued Improvement

Social media has become one of the essential parts of our lives today. It is an essential platform for marketing your products and services. There are thousands of businesses that are making tons of profit every year owing to the social media platform. However, as a social media strategist, I would like to tell the readers that they should always track how their brands are doing as well as what can be done further to make things more better. In this post, we will discuss the factors above and the critical aspects related to them. Benchmarks and measurements: The very … Continue Reading…