SEO & Marketing

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8 Ways Digital Marketing Can Help Nonprofit Organizations

Nonprofit organizations are not in the business to make money. Rather, it is about collecting donations and dispersing them to deserving causes. They must do all they can to keep their operational expenses down. The digital platform provides a fantastic opportunity for them to do this. They don’t have to spend thousands of dollars on analog advertising. They can use the platforms to showcase their work without any limitations. Our article will explore 8 ways digital marketing can help nonprofit …

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5 Tips for Boosting the Marketing Strategy of your Business

Running a business is a good way to earn a stable income. But you’ve also got to be ready to face the reality that it’s not always going to be smooth seas. Because the competition is so strong, you’ve got to be willing to undergo turbulent times. Rather than succumbing to this, however, you’ve got to rise above the competition. One of the best ways to achieve this is through employing a robust business marketing strategy. Marketing refers to all …

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Importance of Mobile Website Design & Mobile Marketing for Small Businesses

While the majority of small businesses focus on making new content, the truth is, you can generate more results from updating content that has already been published on your website. Chances are, your content can’t be properly viewed on mobile devices, or you have a buildup of old content on your site or posts that laid dormant since you published them. While you may not be checking on them, there’s a chance that your target customers and even Google are …

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16 Best Free Website Analysis / Analytics Tools to Supercharge your SEO

Criticism or feedback is important in every field, in relationships, in jobs, or website performance, a response or feedback helps us to understand how can we improve and become better than before. This is what web analysis tools provide us with, an evaluation or assessment of how a website works and how it can be improved to give a seamless experience to its users. In simple words, we can say that web analysis is the data behind a website, and …

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Using UTM Links in Digital Marketing: A Beginner’s Guide!

Wanna track your digital marketing performance and measure the ROI of your campaign? Even if you’re a beginner in digital marketing, you must know that you won’t succeed simply by a mediocre website and some social posts. You have to track your digital campaign to know which of your strategies is performing well and which one is not. This way, you can be sure that you get high engagement rates and reach a good marketing ROI. Using UTM links in …

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How Much Do Large Corporations Spend on SEO?

Whether you have a physical business that you want to attract more people to, a business that does its selling online, or simply a website where you want a larger slice of advertising revenue, you’re going to want to take advantage of Search Engine Optimization, or SEO. SEO is a powerful tool that uses keywords and links to get your website higher in the search rankings on Google, Bing, and other websites. Use SEO right, and you can get your …

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SMS Marketing: The Ultimate Guide to SMS Marketing!

SMS has largely been neglected in the era of social media, with many people considering it an outdated marketing strategy. However, have you thought about how many times you’ve checked your phone today, or what you do when you receive an SMS notification on your phone? According to research, 90% of people open an SMS within three minutes of receiving it. This means your audience is more likely to read an SMS compared to any other communication channel. When done …

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Useful Statistics to Develop your Marketing Strategy in 2021 (Infographic)

A major part of developing a marketing strategy is about statistics to learn how to adapt and deal with the unpredictable. 2020 has shown us that the nationwide protests and the global pandemic had pushed almost all the marketers to pivot from their original plan. While it’s already 3 months into 2021, it’s never too late to begin working towards improving your marketing strategy. Although we cannot predict what this year has in store for you, you can still learn …

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Matching Your Online Ad Campaign with Right Ad Formats: A Guide

Online advertising is a fickle beast. Whilst it’s true that the fruits of adopting an online advertising strategy are now starting to rival, and indeed in some cases overshoot, other forms of promotion for your business, this is only really the case if you know precisely what you are doing. Advertising online is as easy as it is difficult. By this, we mean that the act of promoting a company, business or item, via online platforms is quite literally a …

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How to Implement Artificial Intelligence (AI) in Your SEO Strategy?

Artificial Intelligence, when it first burst into the scene, brought with its images of robots, machines that perform complex tasks, and omniscient computers. It’s now the 21st century, and although robots and computers have greatly advanced, the world still hasn’t seen human-like cyborgs or a computer with almost god-like ability—except in works of fiction. What Artificial Intelligence does today is, among other things, recommend what show to watch, or what advertisements you should see. Artificial Intelligence’s progress may not be …

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