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Web Design for SEO: Must-Have SEO Tips for Website Designers

When building a website, it is imperative that designers bear in mind all of the modern-day SEO considerations and SEO tips for website designers that must be applied so that the website runs in smooth conjunction with the most powerful search engines’ crawler bots. Thankfully, the days of just stuffing keywords into meaningless content have gone, but in its place is a rather more sophisticated means of discerning which websites are most relevant to a user’s search criteria. Of course, this is all good news for the users, whose initial attempts to get relevant content wad disrupted by any number … Continue Reading…

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All You Need to Know about Technical, On-page & Off-page SEO

Have you invested a lot of time and money in designing a website or blog? Does your website look impressive but not getting enough traffic? Then you may have missed an essential element called SEO to promote your website or blog. SEO is a vital aspect of digital marketing, and you can’t overlook it if you want to reach your product to the target audience. Your website or blog will have no value if you are not getting the right number of visitors to it. SEO is a long-term process, and you can’t learn it overnight. Here we have covered … Continue Reading…

6 Useful Tactics That Will Instantly Improve Your Instagram Engagement

User engagement at all social media channels is vital for any personal or business account. People see you differently when they see 100k likes on Facebook or 1000 retweets on Twitter, the same is right for Instagram. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. Maintaining a good engagement rate is important for Instagram too. This is one of the top reasons why every social media expert or content marketer on the planet working on improving the engagement rate for Instagram. Likewise, other social media channels, Instagram also has influenced of … Continue Reading…

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20 Free Keyword Research Tools You Should Use for Content Marketing

SEO is one of the most important things to understand if you want your articles and your website to be seen. There’s no better way to get a huge audience and many views. However, SEO is not possible without keywords. And to get all of the right keywords, you need to do keyword research. You can get a lot of paid and free keywords through the keyword research tools. Fee tools might have limited features, but it can truly contribute to the success of your site and business. With a little skill, you can be able to get valuable keywords … Continue Reading…

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B2B Content Marketing: 10 Best Strategies to Use in 2019-2020

Business-to-business (B2B) content marketing is not as daunting as it seems. There are many ways that one can leverage their resources to get the content that they need in front of their prospects. In this article, we examine the different trends that are apparent in B2B content marketing these days and will continue to remain a part of the industry in the years to come. From the utilization of automation technology to the apparent use of engaging content to feed consumer interest, we’ve got you covered. Whether you’re starting a blog or have a current business intact, this article can … Continue Reading…

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Podcast Advertising: Your Quick-Start Guide to Understand It Perfectly

Podcast advertising is a great tool that allows companies and solopreneurs to get a return on reaching audiences that love listening to audio snippets in their car, during their commute, or at any other point in time. However, starting your own podcast advertising journey requires a big investment in content creation, and certainly a bigger one in proper training and education. We want to help you kickstart your podcast advertising venture, so you’ll find all the necessary information to understand what podcasting is all about and why people love it that much. Creating audio content that entices users on a … Continue Reading…

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The Art of Moving Images: Video Content Take Over the Web

When we do a quick Google search or scroll through our social media feeds, there’s a high chance that a video will appear. This shows how video content has grown throughout the years. Before, we were used to blog posts with just images and blocks of text. Nowadays, we are surrounded by moving images and an endless stream of videos. Although the first video that circulated on the Internet was in 1993, it was YouTube that made this type of content extremely popular. Dubbed the second largest search engine (after Google), YouTube wasn’t always this popular. In fact, before they … Continue Reading…

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7 A/B Testing Tools of 2019-20 That Can Boost Your Digital Marketing Efforts

Remember the boy in your class, who always got appreciation from the professor because his assignments used to be “perfect”? Even if you put your heart on the task, it never seemed to get the professor’s attention. Guessing what the professor wanted was perhaps the biggest mystery of that time. Digital marketing is not much different than solving a homework assignment. If you don’t know what your audience wants, there are high chances that your website will fail to grab their attention. Good news is that you can figure out the best online promotional and marketing strategies for your business … Continue Reading…

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10 Ways to Grow Your Digital Marketing Knowledge

In today’s tech-savvy world, where everything is getting digitized, the world of marketing has also evolved a lot. With the hype and increasing use of digital marketing strategies among organizations, the craze of traditional marketing has almost come to an end. Now a sound knowledge in digital marketing strategy and a well-honed presence on social media can make a significant difference. Together, they can escalate your brand awareness and provide you more qualified leads. That is the reason why people want to get a hold on this particular marketing technique, and those who have already seen profits by using this … Continue Reading…

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16 Effective Tips on How to Market Your Business Online

There are many options for those who want to market their business website online. You will learn some of the most effective ways to get traffic, but here are a few things to keep in mind before you get started. Not all of these methods are appropriate for every company. Some work very well in certain industries and not at all in another niche. Pay Per Click PPC can get traffic as fast as 15 minutes. Sure, you are paying for this traffic, but if you sell premium products, do not worry because the price is high and you are … Continue Reading…