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18 Digital Marketing Tips to Enhance Your Niche Audience Targeting

Niche audience targeting is nothing but a practice of utilizing consumer data to segment it according to interest and demographics. This form of digital marketing lets you get in touch with your consumers through relevant messaging. Sometimes, you really need to think out of box strategies to get the most out of your digital marketing project.  If you want to target the right customers through digital marketing then here are a few tips you must follow: 1. Employ Videos or Live Streaming: Taking help of videos or live stream is considered as an effective digital marketing technique that you can … Continue Reading…

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20 Social Media Best Practices for Online Marketing in 2019-2020

2018 has witnessed several additions and improvements in social media trends. You may have observed constant development in influencer marketing, video content and augmented reality. The year 2019 has half done and you may wonder what does this year has in store for you. It is also time to make predictions about social media practices that will be in strong focus in the upcoming year. Here is a list of social media best practices for online marketing that you must watch out for: 1. Chatbots Chatbots used in social media platforms will be a vital part of online marketing in … Continue Reading…

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The Importance of Color in Digital Marketing Data Visualization

Imagine life without colors. The first thought that may come to your mind is an image of a black and white movie. What if everyday life would be the same? Just like cats and dogs – they don’t see what we see. They see black and white and alterations of greys. Since the digital marketing industry constantly evolves, it was only a matter of time until marketers and psychologists understood the significant importance of color in branding, advertising, and sales. Nowadays, when you start a brand, the first thing you think about is what colors will your brand represent. How will … Continue Reading…

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How to Use Social Data Analytics to Launch a Successful Marketing Campaign?

Social media is here to stay for a while. And why not? There’s so much information it provides us with, and businesses draw great benefits from brand exposure they get on social media. The biggest advantage of being active on social media as a business is the abundance of social data and analytics. Using social media for marketing purposes doesn’t only mean getting more likes and shares. It’s also about boosting engagements and seeing what’s working for your business and what’s not. Whatever your marketing-related issue is, social data has a solution to that. Social Data Statistics Social media has … Continue Reading…

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Visual Communication — Why You Need It for Your Brand?

Nowadays, it is all about visual communication for brands to reach new heights. This is evident with the fact that people look for visual stories on platforms like Snapchat and Instagram. Internet users engage better with images and videos. Forbes reports that internet users spend billions of hours on YouTube on a daily basis, with a staggering 91% of buyers preferring visual content over the more traditional text-based content. Cisco has predicted that 80% of internet traffic will wholly consume video content by 2020. Based on this staggering percentage, it is not difficult to see why visual content will eventually … Continue Reading…

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Website Promotion: How to Promote Your Website?

So, you’ve just launched a website and now hope for a brand new wave of traffic? If you do, you are making a big mistake. With almost 1.7 billion sites currently active online, it takes much more work to convince users to visit your pages. You need to promote the website and let the world know that it’s offering valuable content. In case you fail to do so, rest assured your site will remain passive. Fortunately, there are dozens of ways to promote online content and most of them even come free of charge. That’s the beauty of the Internet – you … Continue Reading…

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Digital Marketing Tips for Startup Seeking Brand Recognition

A lot of companies are trying their hands-on digital brand marketing with this arena, becoming quite affordable and uncomplicated. By availing of aspects such as mobile marketing, content, video, and social media, one can flourish their business and raise their rankings in Google searches with the least wastage of time, effort, and cost. So, how would you make your brand stand out from the crowd? Well, to know the tips and steps, stay glued to this write-up. 1. Learn to be Creative in Your Strategy of Communication Once being assured of owning a high-quality working product, devote a considerable amount … Continue Reading…

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6 Excellent & Useful Tips to Improve Your SEO in 2019

E-commerce and marketing are booming, and the technology that helps maintain this environment is here to stay. There have been many ways of conquering the market scene but none does this better than SEO. Search Engine Optimization has changed the way the world is exposed to relevant information; the utilization of tools isn’t limited to popular sites like Google. Let’s look at how SEO has been relevant over the past years. Using Google Trends focused on the US market, research shows that there is a spike of the term “SEO” since January of 2004. You can definitely see that there … Continue Reading…

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Mind-Blowing Digital Marketing Statistics That You Can’t Ignore in 2019

If you aren’t currently active in digital marketing, you’re about to miss your opportunity. You don’t want to be one of the few companies not involved online; you’ll lose leads, customers, and the ability to give real-time personalized outreach. If you are already doing digital marketing, that’s great! However, you still need to think about how to adjust as the marketing landscape online changes. Keeping an eye on key digital marketing statistics can help you make decisions on future strategy. What do you need to know to make sure your marketing is effective? These mind-blowing digital marketing statistics will help you … Continue Reading…

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8 Ways to Increase Your Brand Awareness on Social Media

Social media has become an integral tool for marketing. The amount of social network users is so dramatic, that it’s not worth neglecting the opportunity to make use of it. In this article, I’m sharing 8 ways to boost your brand’s public awareness, regardless of the social media platform you work on. It will be of particular use for social media and digital marketers as well as those who are interested in how social media work in general. 1. Know your audience Before you start the promotional campaign, you should know your target audience. Learn more about the habits of those who might … Continue Reading…