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SEO Lesson: How to Get Found on the Web in 3 Easy Steps

With over 1 billion websites on the Internet today, the importance of SEO for online businesses cannot be underestimated. The term “online business” may seem outdated because if your business isn’t online in 2017, it simply doesn’t exist. Search engine optimization isn’t about stuffing your website with keywords anymore, but this ever-evolving field — which is part business, part marketing, and part technology — is more relevant than ever. With the new year approaching, business and marketing magazines are already … Continue Reading…

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A Complete Guide to Develop an SEO Friendly Website

Taking precautionary measures instead of reacting to the things is always a better idea. This term is also applicable to the technical business like the SEO. The only way you can take precautionary measures for the SEO is to develop a website according to all the SEO parameters. SEO is possible to do on every website by using all the common practices that the SEO people use. But it is always better to develop a site in a way that … Continue Reading…

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How to Optimize Websites for Videos and Vice Versa

Most websites nowadays incorporate video content in some form or other due to how appealing and effective it can be. However, what many people fail to appreciate is that videos are a very unique form of content, and when you publish them on a site, it is necessary to both optimize the website for video – and optimize the video for the website. Optimize Videos for Websites To optimize videos for websites mainly involves ensuring the video format and settings … Continue Reading…

7 Mantras of Inbound Marketing (Infographic)

7 Mantras of Inbound Marketing (Infographic)

When you take a closer look at the principles of inbound marketing, it is a complete mechanism that engages your prospects right from the first touch point to the stage where they become your brand advocates. With every stage of the buyer’s journey, you must deal with utmost precision as you empower your prospects with the right message wrapped in the most engaging user experience. In addition to serving the right information for your prospects, inbound is also about how … Continue Reading…

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This is why SEO is so Famous for Small and Corporate Level Business!

For a small business, each and every penny must be squeezed. Bigger organizations tend to influence enough in benefits that they to can make some dangerous speculations. Be that as it may, for a small business, the hazard level needs to remain low. Else, one terrible move could decimate the entire organization. This is the reason such huge numbers of small businesses miss out on every one of the advantages of SEO. In case you’re new to how it functions, or … Continue Reading…

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Boost Your SEO With Drupal 8: The Search Engine’s Secret

Do You know the best place to hide something? Google’s 5th page would be the best place I guess. Because nobody ever looks there and most of them don’t know what it holds. My point here is, if you have a website, unless you are trying to hide it from people, there is no point if you are not there on the first page of Google. And that is why we have SEO experts cracking their heads to understand every … Continue Reading…

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What eCommerce Marketers Should Know About Mobile SEO in 2017

By the time you finish reading this, everything we may have learned about mobile SEO could be wrong. That’s because the paradigm that exists today is based on the desktop-first world, and Google is close to catapulting us into the mobile-first world with a significant update on how they render, crawl, and rank the web. The search engine giant, Google, has already started testing their mobile first index, which not only rewards the mobile-friendly websites but also ranks the desktop … Continue Reading…

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How to Optimize the Conversion Rate of Your Affiliate Traffic

Affiliates are a good source to attract traffic and for deriving a decent income. They are widely used by various website owners on their website to earn good commission rates from various e-commerce platforms. But, do you know how to optimize the conversion rate of your affiliate website to get higher rates online? Affiliate traffic gives you good rates, which are better than others and of course, it increases your website value as well. Let’s see how you can optimize the … Continue Reading…

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Global Marketing – Selling a Product across Cultural Borders

Running an online business selling a product may seem simple – advertise your product, draw in customers, sell. However, with so many competing products, getting people to buy your product actually proves quite difficult. This statement is true for both national and international businesses, irrespective of the size of your eCommerce business. It is not that easy to sell products online, especially across cultural and geographic borders. Therefore, here are a few ways to bump your business in a competitive … Continue Reading…

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How to Build Your Digital Marketing Strategy Using Google Analytics & Search Console

What’s special about digital marketing is the data it provides. It lets you know which of your investments worked out and why. Your digital actions and their results are recording so you can gain a better understanding of your audience and their behaviors. All you need to start is to add tools like Google Analytics and Google Search Console to your website, and you are on your way towards building a successful digital marketing campaign. Here’s how you should use … Continue Reading…

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