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How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Social media marketing is considered as the most effective tool for businesses to reach their targeted customers. If you are not using social media platforms in your online advertising campaign then you are missing out on a significant amount of business. Running an advertising campaign on social media channels such as Facebook, Instagram and Twitter will help you to drive leads and generate sales. Here we have listed some useful tactics that will help you to get the best out of your advertising campaign on social media channels. Use of Twitter in your online advertising campaign To run an advertising … Continue Reading…

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Cybersecurity Risk Assessment & Management Tips for Small Businesses

No matter what kind of business you are running, the internet lets you access target markets from any location of your choice. Whether you are running a website to promote your business or you are using modern technology such as cloud computing, cybersecurity must be on a high priority. According to the latest research, more than twenty percent of small businesses are on the radar of cyberattacks. Cybersecurity risk assessment & management involves evaluating, testing and securing the computing environment of the organization against malicious users, attackers, and hackers. Here are some of the most effective cybersecurity risk assessment & … Continue Reading…

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VPN vs Proxy: What are the Differences? Which One is Better?

We could go without Proxy, just as we could also go without a VPN – and no apocalypse would start. However, every detail about us risks being exposed. Without them, all of our details would be left at the mercy of hackers – some of them just itching to hack into some very juicy details. If you have important information on your computer, then you already know how crucial it is to keep it all safe. When it comes to protecting the privacy of the server, most people go for either proxy or VPN. Many people confuse between the two … Continue Reading…

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VoIP Vulnerability & Security Risks: All You Need to Know

Ever since VoIP emerged on the communication scene, it has led to various concerns. The first major worry was whether it would be able to deliver a clear voice quality? Could it guarantee a stable connection that won’t just drop in the middle of a conversation? VoIP has come a long way, and users can expect to have top-notch call quality and reliable service with the VoIP options available nowadays. Technology has advanced to such an extent that a popular VoIP service allows you to switch to low-bandwidth codecs in case the internet is acting out, so your call quality … Continue Reading…

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11 Tips to Protect Your Business Social Media Account from Hackers

Having your social media account hacked can have drastic consequences for a business. Being hacked sends the message that your customer’s information is not safe. It can be a nightmare for your reputation as well, especially if the hacker gains access to client emails or other personal information. The best offense when it comes to hackers is a good defense. Following these tips will help you protect your business social media account from hackers. 1. Keep Everything Updated Hackers are constantly looking for security holes; they can worm their way through. However, software companies regularly update to prevent this from … Continue Reading…

12 Search Engines That Aren’t Google!

It will probably come as no surprise that Google is by far the leader in the search engine market. The tech behemoth holds a share of around 90% of the global market, is one of the world’s most valuable brands, operates in 219 countries, and has the world’s most visited web address: Google.com. The company achieved this dominance by developing the strongest algorithms and focusing on user experience before selling out to advertisers. To many, it seems unfair, or even undemocratic, that one company should monopolize the flow of worldwide information in this way. Greater competition would allow less control … Continue Reading…

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How to Boost Online Advertising Success in 2020?

The online advertising industry can be overwhelming. There are a lot of platforms and tools that can be used to advertise your business. However, choosing the right platforms is the key to the success of your advertising campaign. According to Heap, search engines have the highest conversion rate (8.2%) followed by Facebook (4.7%) and Instagram (3.1%). However, choosing the right platform alone won’t help you make your online advertising campaign a success. Let’s have a look at other factors that can boost the success of your online advertising campaigns in 2020. 1. Create Compelling Ads That Encourages Engagement People who … Continue Reading…

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Free Email vs Paid Email: What are the Differences?

Getting a domain name and hosting for your website are probably the two most important choices you’d have to make online. The third very important thing is the type of email you’re going to use: whether you choose a free email hosting or a paid one that’ll have your domain name in it. These things are the “life and soul” of your website, enabling it to reach global users and ensure that you’ll be able to scale with ease. However, when choosing a domain name, a web host, and an email host, you have to put a lot of thinking … Continue Reading…

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10 Best Ways to Protect Your Business Against Cyber-Attacks

No one can deny the looming threat of cybercrime. The importance of data security and the rise of cyber-attacks would seem to be inevitable. It given the advances in the technology of recent decades. In 2017, data surpassed oil to become the world’s most valuable resource, with many industries becoming increasingly dependent on big data and analytics. Data is one of the most important, if not the most important asset for businesses to protect from cyber-attacks. There are more opportunities for cybercriminals to penetrate the barriers and access sensitive data. This can take place through various means, and the result … Continue Reading…

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5 Essential Reasons to Use Anonymous Proxy Servers

With social media being almost omnipresent in all our lives, it often seems as if every aspect of everyone’s day is always available on the internet. While some enjoy the popularity and a constant digital existence, it’s not necessary that everyone prefers it. Therefore, it shouldn’t come as a surprise that quite a huge chunk of the population worldwide is turning to anonymous proxy servers to keep their data safe. Why remain anonymous on the internet? There are many reasons to remain anonymous on the internet. Firstly, it could be because you’re forced to remain anonymous. Certain countries have restrictions … Continue Reading…