Amazon and Deloitte Study Highlights E-Commerce Trends Among Irish Consumers
A comprehensive study conducted by Amazon in collaboration with Deloitte scrutinized data spanning from 2019 to 2024, surveying over 1,000 Irish consumers.
The findings illuminate a significant correlation between the burgeoning popularity of e-commerce and a deceleration in price inflation.
Notably, for every 1% surge in online shopping engagement, annual inflation diminishes by roughly 0.03% to 0.06%. This data underscores the advantages that households derive from online shopping, enabling them to preserve their purchasing power.
“Our research unequivocally illustrates the tangible value that e-commerce provides to Irish consumers, especially amidst economic adversities,” remarked Alison Dunn, Ireland Country Manager at Amazon.
“With 86% of Irish consumers engaging in online shopping, we are witnessing a marked expansion in access to a diverse array of products at competitive prices, while simultaneously saving time and effort in their daily routines.”
Key Research Findings
- 81% of respondents indicated that online shopping grants access to products unavailable locally.
- 70% remarked on the ease of obtaining product information online, facilitating informed purchasing choices.
- 73% concurred that online shopping conserves time and effort compared to traditional in-store experiences.
- 66% believe that products are generally less expensive online.
- 83% of participants still visit physical stores at least once a week, contrasting with 21% who shop online with similar regularity.
- The Irish e-commerce market is projected to expand from €5 billion, representing 14% of total retail, to €8 billion within the next five years.
Enhancing Access for Rural Communities and Irish Sellers
The study further elucidated distinct advantages for rural communities, revealing that 41% of rural respondents regarded access to shops beyond their local vicinity as a crucial incentive for online shopping, in contrast to only 27% of urban respondents. Rural consumers were also 6% more likely to identify securing better deals online as a fundamental motivator.
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Alison Dunn further elaborated: It’s particularly encouraging to observe how e-commerce is dismantling geographical barriers for rural communities in Ireland.
Online shopping transcends mere convenience; it facilitates critical access to products and services often unavailable locally, equalizing opportunities for both urban and rural consumers.
Looking forward, the study revealed that 74% of Irish consumers anticipate maintaining or increasing their online expenditure within the upcoming year, signaling sustained sector growth.
This optimism coincides with the recent launch of Amazon, ie, which now provides Irish customers with access to over 100 million products, including an extensive selection from local businesses, competitively priced in Euro, along with rapid and efficient delivery and returns.
The research was meticulously orchestrated in conjunction with Deloitte, which meticulously designed the consumer survey and executed the corresponding analysis, including econometric evaluations and the creation of an online price index to ascertain the repercussions of e-commerce on retail pricing.
Source link: Aboutamazon.eu.
