Apple Unveils Preorders for iPhone 18 Pro and iPhone 18 Pro Max
This morning heralded the commencement of preorders for the iPhone 18 Pro and iPhone 18 Pro Max.
For those contemplating a trade-in of their current device to mitigate the financial impact, be advised that the trade-in values experienced a significant recalibration overnight.
On September 9, coinciding with the introduction of the iPhone 18 Pro series, Apple discreetly adjusted its maximum trade-in values for various models across the United States.
Regrettably, the adjustments were largely unfavorable. Below is an overview of the current worth of your older iPhone models and their implications in light of the iPhone 18 Pro’s $1,199 introductory price.
Current Trade-In Value Estimates by Apple
Apple’s trade-in initiative employs a nuanced approach, evaluating devices based on model, storage capacity, and overall condition.
The figures listed below indicate the maximum credit eligible for devices in pristine condition. Any signs of wear and tear—be it scratches, a cracked display, a compromised battery, or a battery health rating below 80 percent—will adversely affect the final trade-in offer. The following values reflect the recent revisions made as of September 9, 2026.
| iPhone Model | Trade-In Value (Up To) | Change From August |
|---|---|---|
| iPhone 17 Pro Max | $885 | New this cycle |
| iPhone 17 Pro | $785 | New this cycle |
| iPhone Air | $585 | New this cycle |
| iPhone 17 | $585 | New this cycle |
| iPhone 16 Pro Max | $610 | Down from $720 |
| iPhone 16 Pro | $510 | Down from $630 |
| iPhone 16 Plus | $430 | Down from $485 |
| iPhone 16 | $430 | Down from $480 |
| iPhone 16e | $270 | Down from $310 |
| iPhone 15 Pro Max | $455 | Down from $530 |
| iPhone 15 Pro | $370 | Down from $420 |
| iPhone 15 Plus | $315 | Down from $340 |
| iPhone 15 | $305 | Down from $335 |
| iPhone 14 Pro Max | $360 | Down from $405 |
| iPhone 14 Pro | $285 | Down from $335 |
| iPhone 14 Plus | $210 | Down from $235 |
| iPhone 14 | $195 | Down from $235 |
| iPhone 13 Pro Max | $320 | Down from $340 |
| iPhone 13 Pro | $255 | Down from $285 |
| iPhone 13 | $175 | Down from $205 |
| iPhone 13 mini | $145 | Down from $155 |
| iPhone 12 Pro Max | $210 | Down from $240 |
| iPhone 12 Pro | $165 | Down from $195 |
| iPhone 12 | $120 | Down from $135 |
| iPhone 12 mini | $80 | Down from $90 |
| iPhone 11 Pro Max | $140 | Down from $160 |
| iPhone 11 Pro | $125 | Down from $145 |
| iPhone SE (3rd generation) | $75 | Down from $85 |
| iPhone SE (2nd generation) | $40 | Down from $45 |
Notably, Apple has yet to disclose a trade-in value for the iPhone 18 Pro or iPhone 18 Pro Max, which is standard practice for devices yet to ship.
The absence of resale data for products not yet in consumer hands precludes the establishment of such values until the subsequent upgrade cycle.
Analyzing the Decrease in Trade-In Values
This timing warrants thoughtful consideration, as it is no mere coincidence. Apple has escalated the pricing of the standard iPhone 18 Pro series by $100 compared to last year’s model, while concurrently slashing trade-in credits on older iterations by up to $120.
Every trade-in figure in the aforementioned table was amended on September 9, with no formal announcement from Apple regarding these modifications.
Customers only became aware of these changes upon utilizing the trade-in estimator on Apple’s website.
This trend is not an anomaly for this year alone. Research conducted by the trade-in comparison platform SellCell monitored the fluctuations in iPhone trade-in values within a ten-day pre-launch window following Apple’s announcements for the iPhone 15, iPhone 16, and iPhone 17.
During this timeframe, a staggering 75 percent of the 156 models evaluated saw their values decline, with the iPhone 17’s launch experiencing the most considerable depreciation; 92.6 percent of models depreciated, averaging a decrease of $36.46 per device.
Therefore, those waiting for launch day to finalize their trade-in quote are already at odds with prevailing market trends.
Implications for Pricing Against iPhone 18 Pro Cost
The pricing structure indicates that the iPhone 18 Pro begins at $1,199, with the iPhone 18 Pro Max starting at $1,299 before applying any trade-in credits.
Evaluating the current figures against these prices reveals significant insights about where actual savings may lie.
For instance, trading in an iPhone 13 valued at $175 would translate to a net expenditure of $1,024 for the base model of the iPhone 18 Pro.
Conversely, an iPhone 14 Pro Max with a trade-in value of $360 would reduce that net cost to $839. Upgrading from an iPhone 16 Pro Max, meanwhile, would yield a $610 credit, resulting in a substantially reduced price of $589—a marked difference in the decision-making process when considering upgrades from older models.
The generational chasm between your current iPhone and the iPhone 18 Pro amplifies the diminishing returns of trade-in credits, a trend that only magnifies with each new model released by Apple.
While those retaining devices from the iPhone 12 or iPhone 13 lineage may find trade-in credits beneficial, they will not significantly offset the purchase price compared to individuals upgrading from the iPhone 16 Pro or iPhone 17 Pro.
Evaluating Trade-In Options: Apple’s Program Versus Others
Apple’s trade-in initiative stands as the most expedient option available, offering instant credit at checkout, thereby eliminating the hassles of shipping, waiting for inspections, and the potential pitfalls of receiving lowball offers later.
However, this convenience comes with limitations, as Apple’s trade-in credit is redeemable solely as store credit toward new Apple products or as Apple Gift Cards, routinely yielding lower amounts than alternate platforms for identical devices.
Telecom providers such as AT&T, Verizon, and T-Mobile frequently launch promotional trade-in offers that surpass Apple’s standard options, particularly when coupled with new line activations or extended payment plans for new devices.
These promotional rates can exceed Apple’s trade-in values by $100 to $400, contingent on specific plans and carrier commitments.
Third-party buyback services, including Gazelle, Decluttr, and Swappa, typically offer more generous compensation than Apple’s standard trade-in rates while also expediting the transaction compared to private sales.
Selling directly on platforms like eBay, Facebook Marketplace, or Swappa tends to yield the highest returns overall, though this route necessitates additional effort, including photographing the device, creating listings, responding to buyer inquiries, and accepting the inherent risks associated with peer-to-peer sales.
Key Takeaways
For those with their iPhone 18 Pro preorder secured, prompt action regarding their existing phone is advisable.

Historical trends indicate that trade-in values typically depreciate as new models integrate into the market and older devices accumulate within Apple’s inventory.
Hence, the current trade-in offer presented is unlikely to improve over the following weeks. Verify your specific model and storage options via Apple’s trade-in estimator prior to finalizing your decision, as the table above reflects maximum values only applicable to devices in exemplary condition.
Additionally, seeking a comparison quote from at least one carrier is prudent before determining your next steps for your legacy iPhone.
Source link: Ithinkdiff.com.




