iPhone Duo Set to Launch Today; CEO John Ternus to Headline His First Apple Event, Expected to Introduce Foldable iPhone

Last updated on September 9, 2026September 10, 2026 by Souvik Banerjee on Categories Technology

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Apple’s Late-Summer Hardware Showcase

Today marks a pivotal moment as Apple orchestrates its annual late-summer hardware presentation, under the stewardship of newly inaugurated Chief Executive Officer, John Ternus.

This high-stakes keynote, set against the backdrop of Apple Park in Cupertino, promises a substantial overhaul of the company’s hardware offerings, prominently featuring its anticipated foray into the realm of foldable smartphones.

Ternus, who assumed his role on September 1, replaces Tim Cook after a 15-year incumbency. Having entered Apple’s design division in 2001 and previously spearheading engineering of the core product portfolio, Ternus now stands at a critical crossroads for the technology titan.

Observers of the industry predict the unveiling of the new iPhone 18 Pro series, alongside Apple’s inaugural foldable device, speculated to bear the moniker ‘iPhone Ultra.’ iPhone Duo Price: Insights into the Potential Cost of Apple’s Foldable ‘iPhone Ultra.’

Foldable iPhone Debuts Amid Market Pressures

The focal point of today’s event is projected to be Apple’s debut in the foldable device arena, which aims to amalgamate the convenience of a smartphone with the expansive display typical of tablets.

While rivals such as Samsung and Huawei have long dominated the foldable segment, analysts suggest that Apple’s entry may drastically alter the global market landscape.

This launch occurs amidst a tumultuous landscape marked by pervasive supply chain challenges and escalating costs of memory components, largely attributable to demands from artificial intelligence infrastructure.

Consequently, analysts anticipate an increase in average prices across the new hardware lineup, with the premium foldable likely to gauge consumer appetite at the lavish tier. Will Apple Adjust iPhone 17 Prices Following the iPhone 18 Launch?

Hardware Lineup and Ecosystem Updates

In addition to the foldable device and the standard iPhone 18 Pro versions, the keynote is expected to unveil enhancements within Apple’s broader ecosystem.

A foldable smartphone with apps displayed on the screen sits open on a desk next to a stylus and a closed phone.

Reports indicate that refreshed iterations of the Apple Watch, new models of AirPods, and upgraded smart home accessories featuring advanced artificial intelligence functionalities may also debut.

Source link: Latestly.com.

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Souvik Banerjee

I’m Souvik Banerjee from Kolkata, India. As a Marketing Manager at RS Web Solutions (RSWEBSOLS), I specialize in digital marketing, SEO, programming, web development, and eCommerce strategies. I also write tutorials and tech articles that help professionals better understand web technologies.