Apple Poised to Increase iPhone Prices Amid Industry Trends
Apple Inc. is reportedly preparing to elevate the prices of its iPhones, as articulated by Mark Gurman in his “Power On” newsletter published on Bloomberg on August 23, 2026.
This anticipated price hike aligns with similar adjustments made by competitors Samsung and Google, each of which has incremented their flagship devices by approximately $100 USD (around $138 CAD) this year.
Should Apple follow suit, the iPhone 18 Pro would see its price soar to approximately $1,199 USD (near $1,751 CAD), reflecting an estimated 9 percent increase compared to the current model.
Gurman attributes this potential escalation primarily to shortages in memory and silicon, which have inflated the costs of production for Apple.
This pricing trajectory is not new; just two months prior, Apple instituted significant price increases across its Mac and iPad lineups, averaging around 23 percent.
Notable jumps included a $200 USD (approximately $275 CAD) increase for the MacBook Air, a $500 USD (close to $688 CAD) rise for the Mac Studio, and a $150 USD (around $207 CAD) hike for the iPad Air.
An earlier analysis of Apple’s pricing adjustments in Canada illustrated the swift nature of these changes on the Apple.ca platform.
Furthermore, Apple has cautioned its investors regarding pressure on gross margins. Gurman speculates that Apple may opt to absorb a portion of these increased costs rather than transfer the full burden to consumers.
Additionally, the Apple Upgrade subscription service could alleviate some financial stress by allowing customers to stagger payments on a monthly basis, although this program is currently limited to the United States.
In the Canadian market, the iPhone 17 Pro is currently priced at $1,599 CAD on Apple.ca. The ramifications for Canadian pricing will likely become clearer next month, during Apple’s September event where new devices are scheduled for release.
It is noteworthy that Apple does not base its Canadian pricing solely on the daily foreign exchange rate; instead, it utilizes a proprietary conversion factor, which currently stands at approximately 1.46.
The existing iPhone 17 Pro exemplifies this, as the US price of $1,099 aligns closely with the Canadian price tag of $1,599 on Apple.ca.
If Gurman’s predictions regarding the Pro model’s new price of $1,199 USD materialize, and Apple adheres to its stated conversion strategy, Canadian prices could hover around $1,749 CAD prior to taxes (since 1,199 multiplied by 1.46 approximately equals $1,751).
While a marginal adjustment to $1,699 CAD is feasible, such a figure would imply a gentler increase specific to the Canadian market, contrasting with a straightforward currency conversion.
Nevertheless, the $1,749 CAD estimate appears more streamlined; it is crucial to remember that this figure remains speculative and not an officially sanctioned Canadian price.
It is also worth mentioning that Canadian telecom providers, such as Rogers, Bell, and Telus, routinely advertise inflated Manufacturer’s Suggested Retail Prices (MSRPs), often exceeding Apple.ca prices by over $100 CAD. Consequently, opting for a contract or financing option may lead to higher overall costs for consumers.
Canadians have experienced similar price trends in other domains, including increased costs on Amazon’s Echo and Kindle devices, alongside the introduction of a more expensive baseline for the Pixel 11.
Source link: Iphoneincanada.ca.
