Ferrari Launches Luce: A Revolutionary Electric Vehicle
This week, Ferrari has made headlines by introducing the Luce, its inaugural electric vehicle (EV). This remarkable car is distinguished by a state-of-the-art OLED dashboard, ingeniously crafted in collaboration with Samsung Display.
- The Luce showcases a layered dashboard utilizing Samsung’s cutting-edge HIAA display technology, originally designed for punch-hole cameras in Galaxy smartphones. This innovative approach seamlessly integrates OLED screens with traditional mechanical gauges.
- Prominent designer Jony Ive, renowned as the former chief of Apple’s design team, is credited with the overall artistic vision for the Luce, having previously played a pivotal role in the evolution of the iPhone’s hardware.
In an era where contemporary vehicles increasingly favor expansive touchscreens over physical controls, the Ferrari Luce embraces a distinctly novel approach.
Unexpectedly, the technological foundation for this groundbreaking dashboard hails from innovations made in Samsung’s Galaxy line.
Exclusive OLED Panels Enhance the Driving Experience
Samsung Display has disclosed its exclusive supply of four OLED panels tailored specifically for the Ferrari Luce.
Among these is an unprecedented layered instrument cluster that deviates markedly from conventional car dashboards.
This setup features two OLED panels, artfully stacked, with authentic mechanical hands that traverse between them.
The resulting aesthetic evokes that of an expansive interactive smartwatch rather than a traditional automotive dashboard.
Technologically astute enthusiasts will appreciate the collaborative efforts between Samsung Display and Ferrari’s engineering teams.
Utilizing its innovative HIAA (Hole in Active Area) display technology, Samsung has crafted impressive apertures within the OLED panel, allowing visibility for the lower screen and physical instruments.
Notably, the central opening measures approximately 100mm in diameter, dwarfing the typical 5mm cutouts found in smartphones.
The HIAA technology was initially applied in the Samsung Galaxy S10 and Note 10, subsequently becoming a popular feature in various Samsung devices. It now serves as the cornerstone of the Ferrari Luce’s avant-garde cockpit.
Furthermore, this technology extends to the 10.1-inch OLED display incorporated within the central control panel, showcasing a variety of digital modes, including a clock, stopwatch, and compass.
Three mechanical hands are precisely mounted through minute perforations in the OLED panel, permitting real-time rotation of 360 degrees.
A Design Legacy

The design ethos of the Ferrari Luce carries a significant Apple influence. Jony Ive, the visionary behind iconic Apple designs, has harnessed Samsung’s OLED advancements to pioneer one of the most futuristic automotive interiors in existence.
Source link: Androidauthority.com.






