Building a website has undeniably become mainstream nowadays. Today, anyone can start creating content by just buying their domain name and hosting. Or, one can go for the free blogging options and jump-start their promotional strategies there.
Whichever method one chooses, the fact that people are now craving to create their own, the personalized online material is a sign that the industry is not enough. There is a vivid cry for more relevant materials that a particular group of people could relate to.
For start-up businesses, the challenge comes first when designing their website. Issues like design or layout, content type, navigation and more are only a few of the first items that must be addressed before actually setting it up.
Despite knowing this, however, we still see some digital marketing websites with bad designs. By wrong, we mean those that do not appear and are not responsive both on the web and mobile. They are those sites we shy away often primarily because we don’t like how they look.
Today, we look closer into the impacts of a well-designed website and how they affect your business in a right or wrong way.
Websites are initially meant to reach more people online, so it’s only appropriate that you create it as such. By having a well-designed site, you encourage your readers to interact with the information they see on your page.
This interaction could mean dropping a comment, liking your posts or sharing it with their friends. Granted that your site is designed well, there is no reason why your viewers won’t interact.
All of those useful websites have contact details of the owners or businesses placed somewhere. This helps your readers, both avid and new, get in touch with you when they have clarification on the information displayed on the page. With the complete email address, phone number and even office location, they can only drop a quick private message to send you their inquiries.
Ease of purchase
For entrepreneurs, creating a page that specifically features the available products in their actual shops (if any) is vital. Keep in mind that there are buyers who prefer shopping online for time constraints. Your website is the perfect tool to address this need.
All-in-one product promotion
Rather than creating a separate promotional campaign for different media outlets like radio, television, and newspaper, why not do all at once online?
Websites allow you to publish articles, embed a podcast and even videos about your product. It’s more efficient this way since people who are visiting your page will have the free-will to choose whichever method they wish to consume.
Best the thing is, they don’t need to jump from one page to another just to check out all the information provided on different outlets. They can stay on your website and hover on all of its contents.
Boost in credibility
Have you ever noticed how companies or clients at present ask for a link to your websites when you start a deal with them?
Having a fully running site is one of the efficient methods to prove your credibility. If they see that you are active online and maintain a good number of blog followers, then it should signal them that you are serious about your business.
Automatic social media engagement
There is no denying the fact that social media has changed the marketing landscape at present. If you take a look at any websites right now, you will see social media icons and links incorporated in it. This is done to help readers share content easier without the hassle of manually copying links to their personal SM accounts.
Avenue for getting recommendations or testimonials
A lot of times, clients would specifically look for testimonials from past clients. Some of them trust the words of actual customers compared to the things you present in your ads.
By creating a website, you are opening an avenue where satisfied customers could put out their reviews on your service and the like. Of course, you can have full control over what specific reports you want to make visible.
Don’t waste the opportunity to serve your customers and ask for a few kind words based on the experience they had with your product.
There are good websites and bad ones. The measure of which is highly determined by the amount of engagement they receive from the people.
Whether you are a business owner or a freelancer who wants to promote something, it’s imperative that you invest in making sure that the site you create is relatable and easy to navigate. Design highly speaks of user experience and keep in mind that if you don’t satisfy your visitors with a good experience on their first visit, they will most likely not mind coming back.
Design your website right!
This article is written by Christine de Guzman. She is a freelance writer for Optimind Digital, a digital agency in the Philippines that provides digital marketing services. She writes articles with different topics like technology and SEO. Aside from writing, she also enjoy traveling out of town with her family and friends. During free time, she always hangout with her friends.