When it comes to the best eCommerce development platform, Magento is the first name that strikes to our mind. Over 200,000 online stores have been developed on this fully-functional platform, and most of the people are making the use of Magento to create the highly-interactive eCommerce site.
Its huge collection of templates, extensions, and add-on features allows people to build a professional looking online store for selling their products (both physical and digital) online in the most compelling way.
However, creating an online store using Magento won’t be enough. For better sales and revenues, you need to execute some robust SEO tactics that will boost the ranking of your e-store on popular search engines, which in turn increases your conversion rates and generate quality leads for your business.
No doubt Magento offers some of the best built-in SEO (Search Engine Optimization) functions to let you analyze, optimize and improve the SEO ranking of your online store. But most of the beginners make some grievous SEO mistakes that will automatically decrease the conversion rates and ranking of your eCommerce site.
If you are new to the eCommerce business, then you should read this blog post. Today, I will share you some convincing SEO tips that will take your Magento e-store to the higher level.
1. Add unique, SEO-friendly and engaging content
An eCommerce site contains a bulk of products, along with their names, descriptions, and images. If you really want to attract more and more potential web customers, you need to spend more time in writing unique, engaging and of course, SEO-friendly product names and descriptions for your e-store.
Try to add an inquisitive element to your content to drive more web customers. Also, make sure that it contains some keywords relevant to your business if you want to improve your website ranking. This will help you get higher ranking and also allows visitors to access your e-store for online shopping.
2. Metadata: Add meta titles and descriptions
Meta titles and Meta descriptions are the two most important aspects when it comes to the effective SEO of a site. Whenever a visitor looks for some particular product or keyword on the Google or other search engines, he/she will see the information in the form of metadata that represents your online store.
So, make sure that you add valuable, relevant and unique meta titles and descriptions for each of your web pages.
Note: Meta titles should be 60 characters long while meta descriptions should contain 150- 160 characters.
3. Create sitemaps
A sitemap offers the search engines with comprehensive information about the content of your site. This means, creating an XML sitemap can help Google bots to crawl and index your site quickly and easily.
By creating sitemaps, you can display the most imperative part of your site’s content to the search engines and hence, they will recognize and index it.
And the best part is that Magento offers an inbuilt feature to create sitemaps for your online store.
4. Get rid of duplicate product content
Having an e-store with duplicate content won’t help you drive web customers. In fact, it can downturn the ranking of your e-store on Google and other search engines. To avoid this situation, ensure that you don’t have any duplicate content, especially on your product pages.
You should avoid using the same content for multiple products. This will help you transform your potential web visitors into web customers. So, create the unique description, along with an original image for each of your product.
Images are one of the key aspects of effective search engine optimization. However, most of the Magento developers ignore this factor, but it can bring a drastic change into your SEO technique.
As we know that an online store contains tons of product images. Thus it becomes essential for you always to use the relevant file name for them. Create file names that are related to your products.
Also, write alt tags and titles on your images to give search engine crawlers or spiders a detailed information about the pictures of your web store – this can also improve your SEO ranking.
6. Tag Structure
Being a Magento developer, you must know that the tag structure of your pages should consider a basic format. Make sure that you use H1 tags for Catalogue Name and H3 Tags for the Product Names right on the Product Catalog pages if you want to rank higher on SERPs.
These two tags will tell spiders about the importance of your content on each web page. While on the Product Pages, you can also highlight your Product Name using H1 tags.
7. Integrate extension to boost user experience
The user experience of a website plays one of the crucial roles in determining its SEO ranking. Running an online store with poor user experience would immediately decrease the conversion rate of your online store and leave you in a stressful situation.
Fortunately, Magento offers an incredible collection of extensions. This will give your web customers a better navigating and shopping experience and enables them to stay longer on your site. This helps you reduce your bounce rates and also improve the SEO ranking of your Magento store.
Note: All you need to do is to download, install and activate the reliable extension into your Magento store.
These are some of the useful SEO techniques that will optimize your Magento eCommerce site for improved sales, and higher conversion rates. You can follow these tips and boost the ranking of your e-store on the top of Google and other search engine pages.
This article is written by Linda Wester. She is dedicated Magento developer at HireMagentoGeeks Ltd. with years of experience in building highly custom websites for businesses. She is also an enthusiastic blogger who loves to dig into Magento, explore what’s possible and share his knowledge with readers.