Things You Should Know Prior to Opting Mobile E-Commerce

Things You Should Know Prior to Opting Mobile E-Commerce

The most important trend with e-commerce is occurring on tiny screens. Mobile conversion rates are huge right this moment probably bigger than you think. If you’ve recently been neglecting mobile conversion optimization, it’s time to hone in on the few specifics, and get with the game. Everyone understands that e-commerce is usually a constantly growing area of the larger retail store and the business sector landscape, but are you aware that mobile E-commerce keeps growing faster? Given the actual growing variety of Smartphone along with tablet users, this is understandable, but it is possible to a lot of e-commerce retailers in existence that haven’t been checking up on the times and so are still offering non-optimized, poor responsive e-commerce stores to cell phone users that could very easily drive mobile customers aside. Let us explore a number of the things you should know prior to opting mobile e-commerce. 1. Growth in Smartphone and Mobile Internet users The first and the majority important reason it is best to care in relation to mobile E-commerce is actually the truth that increasing numbers of people now use smart phone and tablets and hook up to the World-wide-web searching the product. Smartphone application has … Continue Reading…

5 Awesome Mobile Payment Options - Pay With Your Phone

5 Awesome Mobile Payment Options – Pay With Your Phone

Mobile payment industry is one of the fastest growing industries as more and more businesses are providing mobile payment options to expand their business for increasing number of online and walk-in consumers who prefer mobile payment methods. This has been evident by the growth of $100 billion industry in 2011 to $431 billion industry now [1] which is expected to double by 2019 [2] and a growing interest by technology giants like Apple, Samsung and Google to launch their own products in this domain. The industrious growth of the mobile payment is mainly due to mushrooming of innovative mobile payment methods which have taken the purchase process to a next level of ease on the level of personal comfort and cost-benefit. [1] & [2]: Statics provided by Statista & Business Insider As the mobile technology advances with every passing day, innovators around the globe come up with new and more interesting ways to provide more interesting and easy mobile payment solutions. Among the plethora of mobile payments options, following are the 5 outstanding ways you may use at some time, if you aren’t using them already. 1. Virtual-Credit Card Account Traditional mobile payment methods involve setting up a mobile payment account … Continue Reading…

Top 5 eCommerce Predictions on 2nd Half of 2015

Top 5 eCommerce Predictions for the 2nd Half of 2015

The year 2014 saw a huge surge in eCommerce revenues across the globe. According to a report by Forrester, 2015 will be no different wherein eCommerce revenues will continue to grow as new brands enter into the global road-map and execute new strategies. New businesses are offering creative products and services to win the eCommerce game. The online buying behavior of shoppers has continued to evolve and present new opportunities for marketers. This certainly is a challenging industry to be in but nonetheless exciting. Here are the top 5 eCommerce predictions that will govern the latter half of the 2015. 1. Faster and efficient A/B testing eCommerce has evolves faster than we expected. The growing smart phone usage has been leading to huge traffic and conversions. With competition ever increasing, established sellers willing to stay on top are bringing out mobile platforms that facilitate personalization and better user experience. Big brands like Dyno.io are taking help of efficient A/B testing platforms like Optimizely and Experiment Engine. CRO optimization and personalization is no longer limited to the large firms. Even startups and small businesses are finding it easier to earn their chunk of the market with well tested and personalized online … Continue Reading…

Mobile Marketing

High Time to Gear Up Your Mobile Marketing Plans

Time and again, a company will come up with the question which is more of a dilemma, “Is it the right time to drive most of the marketing resources towards mobile marketing?” Most of the time this question will be left unanswered and conventional practices shadows its importance for the fear of not getting good returns of investment. It is time to delve inside this idea to make mobile marketing an important part of your company’s business plans. We are living in an era of smartphones and tablets, and it is no surprise that most of the engagements in the internet are coming from the mobile platforms. In the starting of 2013, more than 5 percent of sales of Amazon were coming through mobile, which when roughly estimated comes to around 6 to 8 billion dollars (according to the report by Citi Analyst Neil Doshi). The shopping trends have already inclined towards online years ago due to the ease of shopping and availability of products. It is an amazing thing that an increasing amount of Google search queries (around 15 to 25 percent increase as reported by the same report) is coming from the mobile platforms. Though mobile marketing is … Continue Reading…

video marketing

Video Marketing – A Rank Boosting Marketing Technique for Websites

Video marketing is a great way to help your SEO but isn’t part of everyone’s strategy when really it should be. With today’s search engine results videos can take a much privileged place when it comes to where they rank.  No longer do you have to go directly to the likes of YouTube or DailyMotion to playback a video, instead they appear right at the top of search for chosen keywords. If that’s not enough to get you preparing your camcorder and script ideas, then did you know pages with videos embedded into them are 53 times more likely to rank in Google? Not just rank, but rank on page 1. Tips for Creating Videos There are only a few things you need to create a video, and that is a camcorder, a script, a location and a subject matter to talk about. It is as easy as that. SEO’ing your video takes a little bit more know-how. Firstly you want to try and keep your videos to less than 4 minutes long, because the longer a video is the more the engagement rate falls, and that’s something you don’t want happening. With sites like YouTube you can also create … Continue Reading…

build insanely great mobile app

How to Build an Insanely Great Mobile App

Building a hugely successful app is hard. For most users there are just about 20 apps they open at least once a month. That’s a tiny number and don’t forget you’re competing with over 1.5 million apps in the App Store (Statistics provided by Statista). However, some apps make it, and it’s not because they’re lucky. There are some consistent patterns among hugely successful apps that make their success possible. Here are some of them. Solve a Problem Best products are painkillers – they solve an existing customer pain. For example, if you ever got ripped off by a cab driver, you’ll appreciate using Uber. If you ever failed in your studying efforts, Duolingo makes it much easier. Other apps like Snapchat or Instagram addressed an existing need that Facebook, with all its complexity, couldn’t address. In other words, if you want your users to stick around, start with their problem. If you find a problem big enough, they’ll use your app for the long term. Find a Scalable Distribution Model If you want to reach millions of users, you can’t rely on marketing. It’s way too expensive to scale just on ads. And a great product alone doesn’t guarantee … Continue Reading…

Top 10 WordPress SEO Tips

Top 10 WordPress SEO Tips that Every Blogger Should Follow

WordPress websites, or blogs, are a great way to connect with your audience whether you are looking to forge a personal, professional, formal or informal connection. However, it will only be effective if you have a wide reach and your target audience is actually able to reach your blogs. This is where SEO, search engine optimization, comes in. SEO is a process designed to bring traffic to and increase the visibility of your WordPress website. Here are 10 helpful WordPress SEO tips for your WordPress website. 1. Creating optimized content: One of the best ways to ensure that search engines are able to pick up on your website is to ensure that you’re content is optimized. This means including keywords within your content. It also means keeping your content “evergreen”. Evergreen content is one that will stay relevant across time and audiences rather than content that just discusses current trends. 2. Consistently producing content: Keeping your blog current means you need to produce content on a regular basis. Keeping your website updated will make it easier for search engines to rank your website as relevant and pick it up more often. This will help draw traffic and increase viewership on … Continue Reading…

Understanding Facebook Marketing

Why Understanding Facebook Marketing is Important

Facebook is the most popular among social media networks. It has more than 1.35 billion users, 1.23 billion are active and over 945 million are active daily. Through Facebook, you can trackback the origin of your race; you can reconnect again with your childhood friends, long lost friends, faraway and distant relatives; or simply communicate with someone through Facebook. And to add to these facts, Facebook is one of the most effective ways of online marketing because of its wide connections among people. Selling your product before was limited only in the market place or in your local community. But now, because of social media, the international community became your potential market. We all know that there are advantages and disadvantages in using Facebook. There is no question about that. The same as when we talk about Facebook marketing. According to fbinfluence, some companies which use Facebook as a market are successful, some were not. That is why, understanding Facebook marketing is very important. One importance of understanding Facebook marketing is for the attainment of your goals. You cannot achieve your goals if you have no idea how to get there. And if you were able to step up in … Continue Reading…

10 Must-Have Resources for Facebook Page Promotion

10 Must-Have Resources for Facebook Page Promotion

You have a business or a specific product you want to promote in social media, particularly in Facebook. You have created a Facebook page regarding this business. But would that be enough? Would you just sit in front of your computer and wait? That might not help you achieve your goals. You should look for resources which could guide you in promoting your Facebook page. Manage Facebook management with these marketing tips: 1. Your Profile and your Page Before you can create a Facebook Page, you must have logged in to your Profile. Use this Profile to promote your page, directly and indirectly. Learn to create a proper business page. It should be something catchy and pleasing to look at. This means, it should not be annoying and much more, not deceiving. Add the correct details, description, and information when asked. Upload a profile photo that goes along with your business or product, like business logo or a picture of your products. You will also be asked to specify your preferred audience so Facebook would show your Page to such audience. Upload a cover photo that will also depict your business or product. Review your page information in the “About” … Continue Reading…