Creating and launching an online Shopify store has never been easier; there are a number of aspects that you need to consider for that. One of the most crucial aspects is choosing the Shopify theme for the store. It not only affects the look and functionality of the website but also impacts the customers’ perception of it and affects the performance. So, special attention should be given while choosing a Shopify theme.
A surprising fact is that customers will take just 1 minute to decide whether they would stay on or leave your site. The website’s look not only creates the first impression, but it also lets them gain the first level of trust. And this trust matters much for the sales process. For instance, the customers would go through your products even if they don’t have any plan for the purchase, in the case that first level of trust has been developed. And in the opposite case, they will pass away by leaving your site even if they are looking for something. Thus, in order to keep those visitors on your site, the most important thing is choosing a right Shopify theme; after all, it portrays your brand’s image.
However, Shopify theme store contains a plethora of fantastic themes. Though all of them have their own features and functionality, not each of them will be good for your store. You need to mull over a number of key points for choosing a right theme for your website, which we are going to mention below.
1. Define your requirements
People get normally confused about the aspects they should give preference to. We would like to recommend you focusing on high-level aesthetics first because customers make your Shopify stores assessment within 60 seconds. Once you are sure that the aesthetics are good enough to create an effective first impression, then you must focus on the functionality side.
2. Keep the navigation simple
3. Check responsiveness
4. Separate the Must-have features from Nice-to-have ones
5. Support and documentation
If you are still confused about the selection process of a right Shopify theme, then a better option will be discussing it with the experts. Their expertise will let you make a right choice depending on your unique requirements.
This article is written by Emma Clark, a senior web application developer at Thinsquare LLC. She is very passionate about web development and loves to write about the latest technologies and trends in the field.