Tag: Website Engagement | RS Web Solutions

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The Fundamentals of Creating a Successful Content Marketing Strategy

December 31, 2021 by Souvik

Bill Gates once said, “Content is king.” Given the current scenario, it has proven to be true. Today, everything and everyone in the digital ecosystem depend on content in many ways. For example, online buyers use content to grab information about brands, products, and so on. Thus, it helps them make an informed decision. Content could be in the form of text, graphics, or other media. No matter which type of content you promote on your website and social media, …

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How Public Records Can Help Your Business to Engage Customers?

February 25, 2021February 23, 2021 by Souvik

It’s amazing how often public records are totally ignored by businesses, who could be using them to strengthen marketing campaigns and better engage their customers. We live in an age where a huge level of public details is collected and they can all be used to better understand customers and their behaviors. Importance of Engaging Both Old and New Customers Customers expect more than just general mailshots and generic advertising campaigns. In the modern age, it is important to be …

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How to Repurpose Content to Get More Engagement?

February 16, 2021 by Souvik

Are you looking for ways to introduce some fresher content to your digital marketing strategy? It might be tempting to jump into it and invent something outstanding and out-of-the-box. But it might not be necessary since you most likely have everything you need at hand already. We’re talking about the content that you’ve had for a while, and that has probably become outdated. You can give your content the new life and repurpose it to get more traffic and engagement …

Top 6 Ways in Which Implementing Live Chat Can Improve Your Website’s SEO

January 25, 2021January 21, 2021 by Souvik

Optimizing your website for Search Engine Optimization (SEO) along with driving organic search is crucial to ensuring your brand’s long-term visibility and success. After all, if your website shows up even on the second page of Google’s search results, it might as well be irrelevant. In fact, HubSpot’s research claims that around 75% of visitors don’t go beyond the first page of the search results. Additionally, around 57% of B2B marketers attribute SEO to generating a greater number of leads …

6 Useful Tactics That Will Instantly Improve Your Instagram Engagement

October 19, 2019October 17, 2019 by Souvik

User engagement at all social media channels is vital for any personal or business account. People see you differently when they see 100k likes on Facebook or 1000 retweets on Twitter, the same is right for Instagram. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. Maintaining a good engagement rate is important for Instagram too. This is one of the top reasons why every social media expert or content marketer on …

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How to Create Engaging Content for a Boring Business?

November 22, 2018 by Souvik

In digital marketing, you don’t always get the ideal client. It would be fun to promote a hipster coffee brand that everyone wants to buy. In most cases, you won’t get to do that. What you’ll have to promote instead is a plumber, a car insurance company, or a real estate agency. How do you create engaging content for such a boring industry? This is exactly what this article explores. SEO is way better than a paid advertisement for long-term success. You’ll …

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How to Make Your Website More Interactive for Visitors

March 24, 2018 by Souvik

Having an appealing and informative website can help your business greatly. When done the right way, a website can be used as a tool to produce quality sales leads. As time goes by, you may start to notice elements about your website that need to be changed. Making a website more interactive for visitors is a fantastic way to keep them interested and engaged. In order to bring your vision of a more interactive website to life, you will need to …

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How to Increase User Engagement for Your Mobile App?

November 28, 2017 by Souvik

Open up the Google Play Store or App Store and BOOOOM!!! You are bombarded with a variety of App display. One says you can get a lot of features, one ensures you with smooth performance, one offers you with great user experience and all such factors are enough to trap you in the web of confusion. However, the only solution to this problem is going for the one which has been appearing as a known and popular one among the …

Push Notification That Users Cannot Say “No” To

May 16, 2017 by Souvik

There’s little doubt that the smartphone is the most significant consumer invention of the 21st century. After all, people spend more time on smartphones than other gadgets or humans for that matter – you must have noticed that. No? Well, brands certainly have, and they have adopted new measures to increase their accessibility for smartphone users. Among these measures, push notification (wiki) are one of the more effective ones that help business communicate with their audience. Businesses encourage consumers to enable “alerts” on …

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7 WordPress Design Tips to Enhance Blog Engagement

April 25, 2017February 13, 2017 by Souvik

Blogs; Blogs; and Blogs. You have always been busy creating great contents on your blogs. There is always something new that you can share with your audience. BUT, without people’s engagement in your blog, it is like sharing it for nothing, it is like creating something that nobody likes to talk about. Aside from your contents, you must think of ways on how to make your audience stay on your site and to be involved in your site by providing …