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Keep a Tab on Your Brand’s Performance on Social Media for Continued Improvement

Social media has become one of the essential parts of our lives today. It is an essential platform for marketing your products and services. There are thousands of businesses that are making tons of profit every year owing to the social media platform. However, as a social media strategist, I would like to tell the readers that they should always track how their brands are doing as well as what can be done further to make things more better. In this post, we will discuss the factors above and the critical aspects related to them. Benchmarks and measurements: The very … Continue Reading…

Storytelling

3 Storytelling Tips for Entrepreneur Brand Building

We know that in building a brand, a product/service will be doing itself a favor. Only those brands, which have integrity and honesty, will survive in the rat race for customer eyeballs. In such a scenario, how does one create stories, which help increase sales? Creating stories about a brand or a service is a good ruse to increase sales. However, one needs to know from where to get material to narrate these stories. This article talks about three storytelling tips, which will stand you in good stead for entrepreneur brand building. Here, it is important to mention that the tips … Continue Reading…

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How to Market Your Brand – The Trends to Follow in 2018

If you’re looking to market your brand in 2018, good news! You no longer need to spend a large percentage of your budget on paper-based advertising or TV advertisements. In 2018, it’s easier than ever to market your brand. Due to advancements in consumer data collection online, businesses can now profile their customers and target their marketing strategies to the right audience at the touch of a button. However, although marketing and getting access to the right clientele is easier than ever, it also means that it’s even more important to be promoting your brands values and maintaining a good … Continue Reading…

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Cause Marketing: How to Market a Brand (and Do Some Good)

Cause marketing or cause-related marketing is the perfect meeting ground for two parties with a need. With all of the clutter of the information age, a business needs to find innovative ways of marketing and branding. Nonprofit organizations are on the constant lookout for new ways to raise funds. Corporate giving to nonprofit groups has had a long and admirable history. Without outright grants, many nonprofit organizations would have to close their doors. The donation may be as simple as a tee sponsorship at a charity golf outing or an elaborate grant of hundreds of thousands of dollars to sponsor … Continue Reading…

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Companies That Live Up to Their Branding Hype on Customer Satisfaction

For assured success in the current digital market, brands have to be authentic in their online marketing. This is especially so because people want authenticity in branding, particularly due to the prominence of advertising online. For brands, digital marketing is no longer only about getting seen by the market. But it is about ensuring that the message you put across is identifiable, relatable, reliable and verifiable. Basis of authentic branding As mentioned, authentic branding is not just rooted in growing visibility and recognition as is the case with traditional marketing. Instead, it focuses on ensuring that the brand builds trust … Continue Reading…

10 Top Trending Logo Design Techniques of 2016

How to Start Creating the Perfect Website for Your Brand

Congratulations; you’ve put a lot of thought into it, and you’re finally ready to put your company online. You’re not alone; plenty of small businesses in the United States and elsewhere realize the lucrative potential of e-commerce. However, a lot of companies still haven’t committed to representing their brand with a website. In fact, in 2015 only 28% of small businesses in the US were selling their products over the internet. The takeaway here should be obvious: put your business online now, and you’ll have something most SMEs in America don’t. Before you jump the gun though, it’s worth thinking … Continue Reading…

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7 Unique and Long-Term Strategies to Improve Your Brand Identity

Consumers are more likely to buy products from a brand that they recognize. What does this imply if your business does not have sufficient brand recognition? Do you interrupt customers’ buying decision process to draw their attention? That seems like an unusually radical approach, doesn’t it? It’s better if you adopt a long-term approach. Brand building is a journey that you build upon and evolve along with your business. This is easier said than done, mainly due to the fact that long-term brand building requires a lot of planning and effort. However, if done well, you can reap amazing rewards. … Continue Reading…

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3 Ways Web Developers Can Protect Their Intellectual Property

If you’ve been developing websites for any length of time, you’ve probably created some snippets or chunks of reusable code including HTML, CSS, or maybe even classes and modules. If you’re developing on a platform like WordPress or using any kind of template system (like Smarty templates), then having this reusable code is your lifeblood. Without it, your projects would take forever. Because you work so hard to create your code, often spending hours refining it until it’s a usable framework for your projects, it can be disheartening and upsetting when a client makes a copy of their website and … Continue Reading…

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What Makes Your Brand Stand Out in 2016?

A brand is the direct reflection of your business, its purpose and its existence. Yes, definitely it’s existence. Imagine an Adidas shoe, preferably a high-end one. Now picture it without the Adidas logo or the name. Are you going to be convinced by the built-quality, shape and fabric of the shoe and make a purchase with mere confidence? Most probably no, you won’t. This means even though the shoe is exactly the same; instead of grabbing your interest, it is more likely to repel you away because without a name, without a shiny logo that reflects the company through and … Continue Reading…

HTML 5 and CSS 3 Elements: Forms, Web Sockets, Offline Access and Geo-Location (Part 2)

This article comprises of a number of different articles revolving around HTML 5 & CSS 3. This is the third in the series, including the introduction. The previous piece of writing was entitled: ‘HTML 5 & CSS 3 Elements: Visual Effects, Table Styles and Custom Fonts (Part 1).’ If you are new to this topic or would like a brief overview of the subject it is advised to skim through the introduction that accompanies this collection.