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Top 7 Attributes to Keep in Mind while Planning and Analyzing the Brand Building Strategy

Brand building means creating awareness and development of the business. Brand building doesn’t mean for the awareness or communication with the consumers instead it also terms for identity and worth of the company. Collaboration and associate platforms have provided opportunities for businesses to build brand awareness. If you are introducing a new business, you should know that it requires time and resources. However, you will know more about brand building and its strategies in this article. What is brand building? Brand building is not just about introducing or communicating your brand. It’s somehow correct but the brand building means actions …

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The Importance of Color in Digital Marketing Data Visualization

Imagine life without colors. The first thought that may come to your mind is an image of a black and white movie. What if everyday life would be the same? Just like cats and dogs – they don’t see what we see. They see black and white and alterations of greys. Since the digital marketing industry constantly evolves, it was only a matter of time until marketers and psychologists understood the significant importance of color in branding, advertising, and sales. Nowadays, when you start a brand, the first thing you think about is what colors will your brand represent. How will …

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How to Launch Your eCommerce Brand Quickly & Successfully? – 5 Rules to Follow!

Marketing for eCommerce brand is becoming much more than just using social media tools. At the end of 2019, it is estimated that there will be 1.92 billion online buyers in the entire world. It’s a number that you simply can’t ignore. eCommerce is here to stay and grow by leaps and bounds. Coincidentally – you have no time to wait before launching a brand. The process has to be swift and painless, with you learning as much as you can learn from your competition. If you avoid the usual “growing pains” of launching an eCommerce brand, you will have …

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Digital Marketing Tips for Startup Seeking Brand Recognition

A lot of companies are trying their hands-on digital brand marketing with this arena, becoming quite affordable and uncomplicated. By availing of aspects such as mobile marketing, content, video, and social media, one can flourish their business and raise their rankings in Google searches with the least wastage of time, effort, and cost. So, how would you make your brand stand out from the crowd? Well, to know the tips and steps, stay glued to this write-up. 1. Learn to be Creative in Your Strategy of Communication Once being assured of owning a high-quality working product, devote a considerable amount …

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7 Tools to Ease the Logo Design Process for your Business

7 Tools to Ease the Logo Design Process for your Business

The success of any brand doesn’t only depend on quality products or service but a lot of factors. Logo design is one of those factors. It gives a brand a unique visual personality. From Target’s Bullseye to Nike’s Swoosh, you will find many logos becoming as sensational as the businesses they symbolize. More than 80% of marketers cite visuals being stronger than standalone content. There are more reasons than one why you should use a visual for banding. Visuals help brands irrespective of their size to communicate with their prospects. They help people identify a brand from its competitor. You …

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8 Ways to Increase Your Brand Awareness on Social Media

Social media has become an integral tool for marketing. The amount of social network users is so dramatic, that it’s not worth neglecting the opportunity to make use of it. In this article, I’m sharing 8 ways to boost your brand’s public awareness, regardless of the social media platform you work on. It will be of particular use for social media and digital marketers as well as those who are interested in how social media work in general. 1. Know your audience Before you start the promotional campaign, you should know your target audience. Learn more about the habits of those who might …

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Keep a Tab on Your Brand’s Performance on Social Media for Continued Improvement

Social media has become one of the essential parts of our lives today. It is an essential platform for marketing your products and services. There are thousands of businesses that are making tons of profit every year owing to the social media platform. However, as a social media strategist, I would like to tell the readers that they should always track how their brands are doing as well as what can be done further to make things more better. In this post, we will discuss the factors above and the critical aspects related to them. Benchmarks and measurements: The very …

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Storytelling

3 Storytelling Tips for Entrepreneur Brand Building

We know that in building a brand, a product/service will be doing itself a favor. Only those brands, which have integrity and honesty, will survive in the rat race for customer eyeballs. In such a scenario, how does one create stories, which help increase sales? Creating stories about a brand or a service is a good ruse to increase sales. However, one needs to know from where to get material to narrate these stories. This article talks about three storytelling tips, which will stand you in good stead for entrepreneur brand building. Here, it is important to mention that the tips …

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How to Market Your Brand – The Trends to Follow in 2018

If you’re looking to market your brand in 2018, good news! You no longer need to spend a large percentage of your budget on paper-based advertising or TV advertisements. In 2018, it’s easier than ever to market your brand. Due to advancements in consumer data collection online, businesses can now profile their customers and target their marketing strategies to the right audience at the touch of a button. However, although marketing and getting access to the right clientele is easier than ever, it also means that it’s even more important to be promoting your brands values and maintaining a good …

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Cause Marketing: How to Market a Brand (and Do Some Good)

Cause marketing or cause-related marketing is the perfect meeting ground for two parties with a need. With all of the clutter of the information age, a business needs to find innovative ways of marketing and branding. Nonprofit organizations are on the constant lookout for new ways to raise funds. Corporate giving to nonprofit groups has had a long and admirable history. Without outright grants, many nonprofit organizations would have to close their doors. The donation may be as simple as a tee sponsorship at a charity golf outing or an elaborate grant of hundreds of thousands of dollars to sponsor …

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