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How to Make the Most Out of Content: An SEO Perspective

From the early days of SEO, content has played a vital role in driving traffic, increasing SERPs, attracting backlinks, and converting visitors into customers. But, though SEO specialists have always realized the importance of “content generation,” they didn’t always emphasize content quality. At least, this was the case before Google’s Penguin and Panda updates. Times have changed, though. Google has become much smarter and is no longer satisfied with spammy, link-stuffed content. The search giant is all about providing value … Continue Reading…

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Here’s Why You Need to Develop More Interactive Content

Do you feel like your content is getting stale? Tired of writing the same old bland blog posts that never get read or shared? You may need to give your content marketing a face-lift and interactive content could be the answer. Interactive Content: A Must-Have Content marketing has undergone a pretty clear progression. At first, there was pure text-based web content. Then, there was rich media content. Personalization followed as the third predominant trend. Now, we’re experiencing what Scott Brinker … Continue Reading…

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7 Brilliant Tools That You Can Use for Curating Content

While producing amazing content should be the foundation of your content marketing strategy, it’s not always realistic to keep coming up with it frequently, while never letting the quality suffer. Also, it’s not a very cost-effective approach, because no matter how much money you put it into it, it’s still a bottomless pit. The solution would be to recycle and curate brilliant content created by others. You save money, avoid plagiarism, and provide yourself with just enough time to come … Continue Reading…

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How to Use Content Marketing Strategies to Promote Your Business

The world evolves quickly, and so does the market. A few decades ago, people had to deal with their businesses without using the internet. Can you imagine what that means? The communication, the transactions, and all the software and tools that we have nowadays weren’t possible back then. With time, the e-mail came in Google, Facebook, and so we evolved. Today’s businesses of all types and forms use the available technology to improve their revenues and gain awareness. And why … Continue Reading…

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How to Incorporate Visual Storytelling into Your Digital Marketing Strategy

Stories are at the center of any human experience and, as such, businesses need to master the art of storytelling to connect with their audience properly. Visual content, in particular, is what makes a brand memorable and can help them reach a much wider audience by evoking a particular set of emotions. Let’s see how you can incorporate visual storytelling into your digital marketing strategy. 1. Know Your Audience There are many kinds of personalities that animate your audience, but … Continue Reading…

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How to Write Blog Posts that Increase Conversion Rate

Alright, so you’ve got a great product or service to offer your customers – but how can you effectively let them know about it? Before you can sell, or even offer, what you’ve got, you have to attract them to you. Writing blog posts is a great way to inform potential customers about how you can solve a particular problem they’re having… but getting them to click and read can be a difficult thing to achieve. Then, the challenge becomes … Continue Reading…

Content Writing Tips and Tools

7 Common Mistakes in Planning Content to your Website

In an era where content is the king, you want to ensure that there will be no mistakes on it. You want that your posts, pages, and videos are the best ones that your target audience has ever come across on the web. And you are doing your best to make it happen. If the paragraph above describes you, congratulations! You are on the right path. But you might still not be sure about what are these mistakes that you … Continue Reading…

Content Writing Tips and Tools

Content Writing Tips and Tools to Conquer World by your Words

Content writing is an art of magical words, inspirational quotes, and techniques from which you establish your own world of imagination, thoughts, and motivation! More you have magical words in your mind, in your writing skills and in your perspectives, more you have followers, readers, and supporters of you. Readers will love to learn from you, your articles, you’re sharing thoughts, your perceptions, and content. But, how you produce these magical, inspirational and motivational words for your readers and bloggers? … Continue Reading…

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How to Embed your own Visual Content on your Website

These days, everyone has a website, but did you know that content with images is 90% more likely to be seen than pages without? With so much web content out there, it’s understandable that some 80% of sites are merely skimmed, but it’s often difficult to determine how to achieve that top 20%. What can you do to engage readers and ensure they stay on your site for that little bit longer? Visual content is essential when it comes to … Continue Reading…

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