Visual Content

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Why Facebook is Blue – The Science of Colors in Marketing

Have you noticed how much of Facebook’s theme and branding is blue? Everything from the background to the app to text on its homepage tends to be a shade of blue. There are rumors that it is because Mark Zuckerberg is colorblind, which made blue the most vivid color he saw. However, multi-billion companies don’t make these kinds of choices haphazardly. Color and Marketing The truth is that humans are hardwired to process certain colors and images in a certain way, and it just so happens that blue has strong marketing value. One reason is that blue is not a … Continue Reading…

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20 Best Ways to Use Visual Content in Twitter Marketing

Visual content is considered an integral part of any social marketing strategy and Twitter is not an exception to it. According to a recent analysis, tweets with images have a 125% higher engagement and more than a 300% boost in the clicks. During old times, creating visual content was required lots of effort and investment. But today things have become quite convenient. Are you planning to use visual content in your Twitter promotion and marketing? Here are a few essential tactics that you must consider. 1. Adding a Website URL or Logo to Images It is one of the most … Continue Reading…

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How to Improve Your SEO With Non-Textual Content?

All of us know that ‘content’ is one of three major pillars of for the ranking considerations at Google but how many of you limit the content to ‘only texts’? Today, we are going to talk about the non-textual types of content and how you can level up your SEO game to improve your ranking. The SEO strategists have been pretty vocal about the methods related to the text-based information over the course of time. But the newbies in the town often meet non-textual content with less considerate SEO efforts. However, I have found them quite appealing for the audience as … Continue Reading…

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Blogging Vs Microblogging: Which One is Right for You?

A blog is a platform to share ideas and publish your thoughts without sticking to any limits. The owner of the blog has total freedom and flexibility to express his opinion according to his own wish. A blogging website offers an online space where you can publish articles, news, images, and hyperlinks without any stringent boundaries. Microblogging also has known as ‘Nano Blogging’. It is a recent development in the field of blogging that allows the owner to convey his message in fewer words to reach the influx of audiences. Are you not sure which alternative out of blogging and … Continue Reading…

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25 Must-Have Instagram Apps for Producing Content

The days when Instagram was just an environment in which photographers and amateurs showed off their fresh shots have filed as a history. Currently, social networks are highly efficient. Useful apps that will help you to work with Instagram and make your content and posts more attractive and exciting. Apps for Instagram content for basic photo processing 1. Snapseed An application from Google, where more than two dozen tools for post-processing photos and a bunch of useful filters. If you need one program for all occasions, try Snapseed. Recommended for you: 5 Effortless Strategies to Raise Your Instagram eCommerce Store. … Continue Reading…

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How Virtual Reality Content Creation Will Impact Businesses Growth in Future?

Now, we are in the most advanced technological era where you can work smartly with a virtual personal assistant like Google, Siri and drive confidently with self-driving cars. If we look around, we find various examples of technology including smartphones. Today, no one can imagine his or her life without phones. But, what about the importance of virtual reality in our lives? People count the movie “The Matrix” as the best example of virtual reality (VR) but now, we have other examples to show the creation of VR content over the past five years. We have plenty of services and products … Continue Reading…

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How to Blend Quality Content with SEO Best Practices?

There was a period of time when writers with SEO knowledge who didn’t care about their readership as much as they cared about making money. They would use Blackhat practices to drive traffic to their website. These practices included stuffing their content with so many keywords that it became almost illegible. Trading backlinks with other content creators, making their content so inundated with links that it became useless to readers. Of course, it didn’t long for search engine creators to wise up to these Blackhat practices and change their algorithms. However, those of us who remember the dark days of … Continue Reading…

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14 Ways to Improve Your Data Visualization and Presentation Skills

Everyone debates about the benefits of “big data,” understood as the process of collecting massive amounts of data and its instant examination to find “hidden” information. Data, data, and lots of data, but the best data in the world is useless if people can’t understand them. There are new professional roles such as the data analyst, who collects and analyzes data. But its purpose does not end there since it must then present its analysis to the end-users who will understand and going to work on that data. That’s where data visualization comes as a critical discipline that should need … Continue Reading…

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The Importance of Color in Digital Marketing Data Visualization

Imagine life without colors. The first thought that may come to your mind is an image of a black and white movie. What if everyday life would be the same? Just like cats and dogs – they don’t see what we see. They see black and white and alterations of greys. Since the digital marketing industry constantly evolves, it was only a matter of time until marketers and psychologists understood the significant importance of color in branding, advertising, and sales. Nowadays, when you start a brand, the first thing you think about is what colors will your brand represent. How will … Continue Reading…

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Visual Communication — Why You Need It for Your Brand?

Nowadays, it is all about visual communication for brands to reach new heights. This is evident with the fact that people look for visual stories on platforms like Snapchat and Instagram. Internet users engage better with images and videos. Forbes reports that internet users spend billions of hours on YouTube on a daily basis, with a staggering 91% of buyers preferring visual content over the more traditional text-based content. Cisco has predicted that 80% of internet traffic will wholly consume video content by 2020. Based on this staggering percentage, it is not difficult to see why visual content will eventually … Continue Reading…