marketing-plan-funnel-chart-color-design-information-lead-optimization-sale-strategy-target

The Importance of Color in Digital Marketing Data Visualization

Imagine life without colors. The first thought that may come to your mind is an image of a black and white movie. What if everyday life would be the same? Just like cats and dogs – they don’t see what we see. They see black and white and alterations of greys. Since the digital marketing industry constantly evolves, it was only a matter of time until marketers and psychologists understood the significant importance of color in branding, advertising, and sales. Nowadays, when you start a brand, the first thing you think about is what colors will your brand represent. How will … Continue Reading…

smartphone-mobile-commerce-internet-social-visual-communication

Visual Communication — Why You Need It for Your Brand?

Nowadays, it is all about visual communication for brands to reach new heights. This is evident with the fact that people look for visual stories on platforms like Snapchat and Instagram. Internet users engage better with images and videos. Forbes reports that internet users spend billions of hours on YouTube on a daily basis, with a staggering 91% of buyers preferring visual content over the more traditional text-based content. Cisco has predicted that 80% of internet traffic will wholly consume video content by 2020. Based on this staggering percentage, it is not difficult to see why visual content will eventually … Continue Reading…

digital-marketing-statistics-2019

Mind-Blowing Digital Marketing Statistics That You Can’t Ignore in 2019

If you aren’t currently active in digital marketing, you’re about to miss your opportunity. You don’t want to be one of the few companies not involved online; you’ll lose leads, customers, and the ability to give real-time personalized outreach. If you are already doing digital marketing, that’s great! However, you still need to think about how to adjust as the marketing landscape online changes. Keeping an eye on key digital marketing statistics can help you make decisions on future strategy. What do you need to know to make sure your marketing is effective? These mind-blowing digital marketing statistics will help you … Continue Reading…

content-stress-business-photography-blog-movie-video-mistake-fail

How to Create Engaging Content for a Boring Business?

In digital marketing, you don’t always get the ideal client. It would be fun to promote a hipster coffee brand that everyone wants to buy. In most cases, you won’t get to do that. What you’ll have to promote instead is a plumber, a car insurance company, or a real estate agency. How do you create engaging content for such a boring industry? This is exactly what this article explores. SEO is way better than a paid advertisement for long-term success. You’ll have to adopt a positive mindset and use a set of forms of organizing content to attract more readers. Read … Continue Reading…

wordpress-blog-editor-post-cms-publish-wysiwyg

10 Good Tips on Formatting and Composition of Content in WordPress

The time of Matrix has not come yet, which means in order to perceive information, it has to be read, felt and came to understand. As long as a good dress is a card of invitation, the Internet is not an exception. 100% unique content with interesting and original ideas receive the small return and a note like 10 man-made world’s miracles fly through the networks? If you become irritated with it, you need to know the following tips on how to serve a dish called “cool content” in WordPress restaurant. Interestingly to know, they say that necessity in marketing … Continue Reading…

Laptop-Macbook-Tech-Desk-Work-Content-Writing

Why Unique Content is Important for Your Website?

The uniqueness of content is a valuable tool that influences the positioning of a company. Uniqueness provides a good indexing of a site, indicates to users the value of information, goods or services, and improves an overall perception of a brand. This is a broad concept, which includes not only the quality of the posted texts but also an overall corporate style of a site, the exclusivity of the products provided. Aspects of the unique presentation of material The concept of uniqueness is widely used on the Internet, and it is attributed mainly to a quality of a content. Texts … Continue Reading…

business-data-meeting-office-plan-strategy-technology-work

Developing a Content Strategy for SEO Success in 2018

Original content has long been a foundation of any SEO strategy and the most essential part of a content strategy. As any savvy internet marketer knows, it’s very important to establish yourself as a thought leader. Creating interesting, informative content can do this very effectively, but rather than put content out there without a coherent plan in place, it is essential that you devise a strategy. Content Marketing is Here to Stay CMI data shows that content marketing is still relevant, even in 2018. 60% of marketers quizzed reported that their content marketing strategies were more effective as each year … Continue Reading…

newspaper-article-journal-headlines-read-search

4 Excellent Ideas to Create Stunning Above the Fold Content

Even since the early days of the Internet, site visitors have applied strict criteria to how content is delivered. Even on dial-up connections, it was important, from a marketing perspective, to get a visitor’s attention almost instantly. With today’s high-speed connections and advancements in both content creation and delivery, the pressure to capture someone’s interest within the first few seconds of clicking through to your pages is even greater. And in this context, the importance of above the fold content comes very significantly. What Does Above the Fold Content Mean, Anyway? If that term is new to you, it’s one … Continue Reading…

analytics-big-data-business-chart-desk-graph-office-work

Should You Include a Product Comparison Charts on Your Site?

If you’re a tech company looking for a relatively easy way to give your visitors more detailed information and increase your onsite conversion ratio, there are few better tools than a product comparison chart. The idea is to compare multiple products within a category, side-by-side, indicating differences in features and pricing in one convenient area—and if you use it correctly, it could become one of your site’s most valuable assets. If you’re just getting started on optimizing your website for audience interactions, we recommend you first read about how to make your website more interactive for visitors. Why Comparison Charts … Continue Reading…

Content Writing Tips and Tools

4 Types of Interactive Content to Use in 2018 for the Win!

Are you looking for a way to cut through the noise and ensure your content actually moves your audience to action? While nothing is guaranteed, you’ll most certainly see an uptick in engagement when you begin working with interactive content. Tapping into the Value of Interactive Content Interactive content refers to content that requires the participant’s active engagement. Instead of just reading or watching something, they’re forced to get involved and interact with the content they’re consuming. What’s most exciting is that interactive content clearly works. According to one study, 81 percent of brands believe interactive content does a better … Continue Reading…