Video Marketing - Tips on Creating Video

How to Optimize Websites for Videos and Vice Versa

Most websites nowadays incorporate video content in some form or other due to how appealing and effective it can be. However, what many people fail to appreciate is that videos are a very unique form of content, and when you publish them on a site, it is necessary to both optimize the website for video – and optimize the video for the website. Optimize Videos for Websites To optimize videos for websites mainly involves ensuring the video format and settings allows it to be displayed effectively. That being said the exact manner in which videos need to be optimized for … Continue Reading…

Laptop Desk Work

Make Your Own Explainer Video – It’s Not That Tough As You Think!

Explainer video rocks – well, at least the good ones do. These quick little snippets are like a frenzy of information, packed into a seemly simple little package. Done right, they can be wonders when it comes to boosting conversion rates, driving audience engagement, and building your brand. But that’s the thing – making a great explainer video, one that’s clean, straightforward, and entertaining enough to break through the constant online noise is anything but simple. That’s not to say it’s impossible, but there’s a lot more to creating explainer videos than simply flicking on your cell phone camera and … Continue Reading…

camera lens photo recording sony product video marketing

Planning for Your First Product Video? Check These 7 Beautiful Examples!

We are in the modern era of high-speed internet and online streaming. Watching online videos are now an integral part of our life. We are not only streaming movies or favorite TV shows. We are also watching product reviews, tips, tutorials, how-to videos, news and every other thing that you can possibly imagine. At the current stage, video marketing is becoming the most essential part of online marketing strategies. If you are running a business (online or offline) and wish to promote your product or service to the mass of the people, you have to think about a promotional video. … Continue Reading…

smart tv online streaming movie video

What’s Next for Online Streaming Services?

Cable television is almost a thing of the past. Online streaming services are taking the web by storm, and they have been since the presence of Netflix began to surge through social media, memes, and word of mouth. Netflix became a household name and revolutionized online streaming, giving entertainment lovers tons of options of shows and movies to watch without having to torrent the content or buy a $20+ DVD. Now, Netflix is even releasing its own content (like Orange is the New Black or House of Cards) instead of just allowing users to stream older movies and TV shows. … Continue Reading…

Laptop Desk Work

Animated Explainer Videos in your Online Marketing Strategy

A good video can express thousands of words and also engage visitors very easily. Instead of a written document, a visual presentation is always much more attractive and easy to sink into viewers mind. Along with the popularity of videos, the video marketing is now becoming a very effective strategy for online marketers.  And here it comes the importance of Animated Explainer Videos. An Animated Explainer Video can be your perfect idea to promote your business to the whole world. By this article, today we will know all about the Animated Explainer Videos and how we can implement it in … Continue Reading…

video marketing

8 Point Checklist for Video Marketing

Videos are fast becoming the preferred form of marketing content, according to research published by the Aberdeen Group. Unlike many other forms of marketing, which have nebulous returns, videos often demonstrate significantly and high ROI for most of the companies which use it. And best of all, a video can be used for many of the same tasks as more traditional text content, from lead generation to building brand awareness. With that in mind, we’ve taken pains to gather some of the best video marketing tips and tricks, and consolidating them into a simple 8 point checklist. Narrow Down Your … Continue Reading…

How to Quit Cable for Online Streaming?

How to Quit Cable for Online Streaming?

Watching TV is a great experience, you get to relax in front of your TV station while staying in the couch, and that can help you make the most out of your entire TV schedule. There are plenty of reasons why you should watch Cable TV nowadays, but the reality is that the same activity also has plenty of downsides. You are restricted to specific hours of programming, and at the same time, you have to sit in front of the TV all the time without having to take a break unless the Cable TV station issues you one. Why … Continue Reading…

video marketing

Video Marketing – A Rank Boosting Marketing Technique for Websites

Video marketing is a great way to help your SEO but isn’t part of everyone’s strategy when really it should be. With today’s search engine results videos can take a much privileged place when it comes to where they rank.  No longer do you have to go directly to the likes of YouTube or DailyMotion to playback a video, instead they appear right at the top of search for chosen keywords. If that’s not enough to get you preparing your camcorder and script ideas, then did you know pages with videos embedded into them are 53 times more likely to … Continue Reading…

joomla cms

Use Joomla & Joomla Extensions to Build any kind of Website – Part 3

Hi there! Welcome back to ‘How to use Joomla” series. Today you would be reading the final part of the series but it won’t be the end of the subject. Joomla is vast in documentation and versatile in functionality. Hence we would come across soon with new updates or fresh news snippets about Joomla. In the previous article (Part 2) we have seen and understood how Joomla’s Admin panel works, organizes and helps your online operations. In continuation to that, today we will be going through another important aspect of Joomla i.e. ‘Search Engine Optimization and driving the traffic’. Once … Continue Reading…

joomla cms

Use Joomla & Joomla Extensions to Build any kind of Website – Part 1

Website technologies are ever-changing which would put the beginners and novice in tailspin. By the time a newbie gets to the roots of a particular technology, the world would have gone few steps ahead by leaving the newbie stuttering. Website owners are the most confused than the web developers in choosing the right technology to develop their websites. They do not have any option but to depend on the advice of web developers. But it is desirable for the website owners also to get the basics of web development technologies just to strengthen their decision making capabilities. Having said this let us … Continue Reading…