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Planning for Your First Product Video? Check These 7 Beautiful Examples!

We are in the modern era of high-speed internet and online streaming. Watching online videos are now an integral part of our life. We are not only streaming movies or favorite TV shows. We are also watching product reviews, tips, tutorials, how-to videos, news and every other thing that you can possibly imagine. At the current stage, video marketing is becoming the most essential part of online marketing strategies. If you are running a business (online or offline) and wish to promote your product or service to the mass of the people, you have to think about a promotional video. … Continue Reading…

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Is Video a Part of Your Digital Marketing Strategy?

Just when you feel like you’ve caught up and have an active digital marketing strategy, a new trend seems to emerge that suddenly dates you. In this case, it’s video. While video has long been a valuable marketing tool, it’s now considered a must-have marketing tool. Is video a part of your digital marketing strategy? Here’s Why You Need to Use Video If the video doesn’t already play a major role in your overall digital and content marketing strategy, then something needs to change. Here are a few specific reasons why: 1. Video Attracts More Attention The video is more … Continue Reading…

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10 Online Marketing Techniques, Strategies & Tools for Getting Success

In this article, I will try to explain 10 types of online marketing techniques. I will also try to provide some tools and strategies to implementing them on your online marketing campaign. To get long-term success on your online business, you have to make a good online marketing strategy. You also need to work hard on your online marketing campaigns to make it successful. So let’s start. 1. Search Engine Optimization (SEO): Although SEO comes under Search Engine Marketing (SEM) that I have mentioned in the next point, I have intentionally made SEO as a separate point. SEO starts when … Continue Reading…

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Marketing to Millennials – 7 Strategies to Get Started

The new buzz word “Millennials” is taking the digital world by storm. What does it mean anyway? The word Millennial is used to refer to those individuals who were in early teens or tweens at the start of the new millennium (the year 2000). This generation comprises the major chunk of the working population in today’s time. In essence, most of the products and services are built around these Millennials and makes up the majority of business for big and small enterprises. When the trade and innovation are centered around a specific section of mankind, your marketing strategies need a … Continue Reading…

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Animated Explainer Videos in your Online Marketing Strategy

A good video can express thousands of words and also engage visitors very easily. Instead of a written document, a visual presentation is always much more attractive and easy to sink into viewers mind. Along with the popularity of videos, the video marketing is now becoming a very effective strategy for online marketers.  And here it comes the importance of Animated Explainer Videos. An Animated Explainer Video can be your perfect idea to promote your business to the whole world. By this article, today we will know all about the Animated Explainer Videos and how we can implement it in … Continue Reading…

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Storytelling – It Engages and Persuades

The Aflac Duck; the Geico Gecko; Flo from Progressive. It’s difficult not to know who these characters are. Not only are they all over TV, but they have their own Facebook pages. They are the “mascots” of three major U.S. insurance companies, and, while consumers tend to ignore most ads, they tend to stop and watch these. Why? Because every ad is a story of the adventures and exploits of these three. Now these three mascots represent a pretty boring industry – insurance. It’s hard to get consumers excited about insurance, and marketing it has always been a challenge. Traditional … Continue Reading…

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8 Point Checklist for Video Marketing

Videos are fast becoming the preferred form of marketing content, according to research published by the Aberdeen Group. Unlike many other forms of marketing, which have nebulous returns, videos often demonstrate significantly and high ROI for most of the companies which use it. And best of all, a video can be used for many of the same tasks as more traditional text content, from lead generation to building brand awareness. With that in mind, we’ve taken pains to gather some of the best video marketing tips and tricks, and consolidating them into a simple 8 point checklist. Narrow Down Your … Continue Reading…

Key Mobile Marketing Trends that will Rule 2016

Key Mobile Marketing Trends that will Rule 2016

A recent survey revealed that users spend an average of 2 hours per day on their mobile which is 33 percent of their entire internet time. We have observed a constant growth in this over the last a few years as it was only 20 percent in 2012 and now have crossed 35 percent. There is no surprise that among young users aged 16-24 the mobile usage is much higher, nearly 4 hours a day. Looking at these stats, it is clear that we are marching towards a society where users will spend a larger part of their internet time … Continue Reading…

Why a Video is Worth a Thousand Business Conversion?

Why a Video is Worth a Thousand Business Conversion?

The human brain has a special affinity for images as 90 percent of the information that our brain gets is from the images as it is said that it process visuals more that the text. These stats were about the impact of images and speaking of videos in which there are 120 or more still pictures (as per the latest technology) running in front of users will surely create a resonance. Though a minimum frame rate is achieved so as to get an illusion that the images are moving. Moreover, people now prefer to watch videos and look how the … Continue Reading…

Content Marketing: What to expect in 2016? (Infographic)

Content Marketing: What to expect in 2016? (Infographic)

Content will continue to dominate 2016 like a King, even though the associated phrase of “King is King” is sort-of an old adage now. Of course, traditional content consumption patterns have also changed and 2016 is going to follow this trajectory as well. Technological shifts are going to bring the innovative practice to the content marketing trends in 2016. If you’ve wondered how it’d be to have algorithms writing content, then we might see something on that front. Even Virtual reality can finally become a reality in this coming New Year. Mobile along with Social Media is also going to … Continue Reading…