Video Marketing Generating Leads

How Does Video Marketing Help in Generating Leads?

Video marketing is becoming an indispensable part in B2B lead generation according to a survey in 2017. Web page Call-To-Actions (CTA), videos and live product demonstrations were most cited as the types of content producing a high volume of quality leads as per this survey. The grail of any marketing operation, in the long run, is to generate more leads and drive new sales. A video is far more engaging than a 700+ words document. I know many of you might be using video as a part of your marketing toolkit. But are you using to its fullest potential? Since … Continue Reading…

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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure a great shopping experience and an effective marketing campaign to increase its market share. Let’s take a look at the … Continue Reading…

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5 Excellent Android Video Editing Apps You Should Consider

If you are looking for best video editing software for your Android device then it is the time you should visit Google Play Store. Here, you will find abundant video editor tools for your Android device with a number of useful features and effects. You can use these smart solutions for instant and effective results to improve your video quality. Let’s discuss some of these effective tools here. 1. ActionDirector Video Editor: ActionDirector is powerful video editing & video recording app that helps you apply various effects & filters to your videos. It allows you to create video from the … Continue Reading…

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10 Actionable Social Video Stats All Marketers Should Know in 2018

Nowadays, nobody can deny that video has already been crowned as the absolute king of content.  What is more, by 2019 video is expected to account for 80% of all global consumer Internet traffic. Social media certainly fuels this exponential growth with an increasing number of views on Facebook, Twitter, Instagram, and YouTube. Your brand can’t miss out on the opportunity to establish a meaningful conversation with your audience, to show your product’s unique features and build up brand awareness. In this article, we are going to list 10 essential social video stats and give actionable ideas to harness the … Continue Reading…

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5 Effective Tips & Tricks for Homepage Lead Generation!

Generally speaking, the homepage is seen as the portal through which you attract website traffic and funnel readers through other pages. However, successful companies find that homepages are also good for directly generating leads. Is your homepage optimized in a manner that allows it to produce leads? 5 Ways to Optimize Your Homepage Lead Generation Your homepage should be more than a placeholder or facilitator. In other words, it should do more than just drive visitors to product pages, blog posts, and opt-in forms. In order to be truly effective, it needs to generate leads. Here are some specific suggestions: … Continue Reading…

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5 Key Factors that Affect the Engagement of eCommerce Videos

ECommerce videos come in various shapes and sizes, but more often than not consist of demonstrations or how-to guides to generate sales for specific products, or marketing videos to promote an eCommerce website. Regardless of the form, they take, however, if you want your eCommerce videos to have an impact and successfully achieve their goals – you need them to be engaging. Although the engagement of eCommerce videos is a difficult metric to peg down and is influenced by numerous factors, there are five in particular that have a profound effect on it: 1. Video duration Viewers prefer shorter videos … Continue Reading…

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3 Ways to Scale Enterprise Content Marketing in 2018

As expectations from clients feed personalization efforts, enterprise management must support content creators in producing more content for different context segments and permutation, as well as find ways to repurpose existing content. When an organization can scale its content marketing, it gets itself into a position where it can strengthen its brand affinity, expand its audience, and ultimately generate sales and leads by appealing to other organizations. However, those looking to scale content are likely to find themselves in a complicated situation as they won’t be working with a blank canvas. As content shifts from desktop screens to smartphones to … Continue Reading…

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5 Effective Strategies for Multiplying Webinar Attendees

You’re aware of how effective webinars can be at propelling brand awareness, increasing reach, bolstering conversions, and driving sales. You’ve dove headlong into creating the best webinar you can muster, and you’ve spent ample time and effort doing so. Regardless of how much proverbial blood, sweat, and tears you’ve put into your webinar, it only matters if people show up. And while your number of registrants is growing alongside your confidence, it is important to note that only 20 to 30% of those folks are going to show up on the big day. Don’t get discouraged; there is an entire … Continue Reading…

Social-Media-Marketing

7 Effective Social Media Marketing Tips For 2018

2018 is going to be a huge year for businesses all around the world. Regardless of the size and value of your business, you can still gain a lead over the competition. All you need to do is look outside of the box and put together an incredibly effective marketing campaign. Utilizing social media to your advantage is absolutely pertinent. With social media, you’ll be able to reach millions, if not billions, of individuals for free. Below, you will discover tips for putting together a successful social media marketing campaign this year. 1) Stay Active Some people use social media … Continue Reading…

Content Marketing Trends

Content Marketing Trends 2018 – Be Prepared for these 7 Trends

Brightly colored newspaper ads; radio and TV commercials; fliers in our mailboxes; and, of course, billboards as we traveled the highways. All of these marketing methods are still around today, but more and more, the internet is our shopping mall and marketing smacks us on our screens everywhere we go – our home page, our email, our social media pages. And once we purchase something from a “big-box” retailer like Amazon, we will find all sorts of purchasing suggestions when we return. And once we “surrender” our email address through a purchase? Our inbox fills up with deals, discounts, and … Continue Reading…