Video Marketing

Why Every Business Must Measure the Influencer Marketing ROI?

Influencer marketing has paved the way for businesses to reach wider audiences and grow their customer bases. However, it does come with its fair share of challenges. About 52% of marketers found that measuring the ROI of their influencer marketing campaigns was their topmost challenge. Image via Linqia. But it’s a necessary process. Without measuring your ROI, it’s difficult to figure out if your campaign was successful or not. But that’s not all. Here are some other reasons why you need to measure influencer marketing ROI. Why is it important to measure your influencer marketing ROI? The primary goal of every marketing …

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Corporate Video Content Crafting 101 – Video Marketing is here to Stay so you Should Join the Move

Someone may have told you that video marketing is the future. Well, the future is now, so if you’re an entrepreneur running your gig, and you haven’t created video content until now, you shouldn’t wait any longer. Statista revealed that 85% of all internet users in the USA watch online video content on various devices. People 25 to 34 are watching video content, with adult males spending around 40% more time checking videos than female users. And you may think that all people watch TikTok videos and YouTube tutorials, but they don’t. Alongside funny videos and tutorials, they’re also interested in the …

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Podcast Advertising: Your Quick-Start Guide to Understand It Perfectly

Podcast advertising is a great tool that allows companies and solopreneurs to get a return on reaching audiences that love listening to audio snippets in their car, during their commute, or at any other point in time. However, starting your own podcast advertising journey requires a big investment in content creation, and certainly a bigger one in proper training and education. We want to help you kickstart your podcast advertising venture, so you’ll find all the necessary information to understand what podcasting is all about and why people love it that much. Creating audio content that entices users on a …

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The Art of Moving Images: Video Content Take Over the Web

When we do a quick Google search or scroll through our social media feeds, there’s a high chance that a video will appear. This shows how video content has grown throughout the years. Before, we were used to blog posts with just images and blocks of text. Nowadays, we are surrounded by moving images and an endless stream of videos. Although the first video that circulated on the Internet was in 1993, it was YouTube that made this type of content extremely popular. Dubbed the second largest search engine (after Google), YouTube wasn’t always this popular. In fact, before they …

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How to Properly Add Video Marketing to Your Content Strategy?

If one picture is worth a thousand words, what kind of value could you place on a video? In terms of investment, well-made, relevant video content brings an above-average return. How much are we talking about? According to Wordstream, websites that use video:However, creating and implementing this kind of content requires a proactive mindset because video tends to not shoot itself. The Benefits of Adding Video to Your Content Marketing Strategy You don’t have to be Spielberg to make a great video, and it doesn’t matter if you have something particular to sell. Video content can showcase your product line, offer …

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Visual Communication — Why You Need It for Your Brand?

Nowadays, it is all about visual communication for brands to reach new heights. This is evident with the fact that people look for visual stories on platforms like Snapchat and Instagram. Internet users engage better with images and videos. Forbes reports that internet users spend billions of hours on YouTube on a daily basis, with a staggering 91% of buyers preferring visual content over the more traditional text-based content. Cisco has predicted that 80% of internet traffic will wholly consume video content by 2020. Based on this staggering percentage, it is not difficult to see why visual content will eventually …

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How Does Video Marketing Help in Generating Leads?

Video marketing is becoming an indispensable part in B2B lead generation according to a survey in 2017. Web page Call-To-Actions (CTA), videos and live product demonstrations were most cited as the types of content producing a high volume of quality leads as per this survey. The grail of any marketing operation, in the long run, is to generate more leads and drive new sales. A video is far more engaging than a 700+ words document. I know many of you might be using video as a part of your marketing toolkit. But are you using to its fullest potential? Since …

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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure a great shopping experience and an effective marketing campaign to increase its market share. Let’s take a look at the most important steps to create …

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5 Excellent Android Video Editing Apps You Should Consider

If you are looking for best video editing software for your Android device then it is the time you should visit Google Play Store. Here, you will find abundant video editor tools for your Android device with a number of useful features and effects. You can use these smart solutions for instant and effective results to improve your video quality. Let’s discuss some of these effective tools here. 1. ActionDirector Video Editor: ActionDirector is powerful video editing & video recording app that helps you apply various effects & filters to your videos. It allows you to create video from the …

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10 Actionable Social Video Stats All Marketers Should Know in 2018

Nowadays, nobody can deny that video has already been crowned as the absolute king of content.  What is more, by 2019 video is expected to account for 80% of all global consumer Internet traffic. Social media certainly fuels this exponential growth with an increasing number of views on Facebook, Twitter, Instagram, and YouTube. Your brand can’t miss out on the opportunity to establish a meaningful conversation with your audience, to show your product’s unique features and build up brand awareness. In this article, we are going to list 10 essential social video stats and give actionable ideas to harness the …

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