Video Marketing

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How to Sell Video Courses without Allowing Buyers to Downloads?

Video-based learning proves a widely accepted e-learning trend recently thanks to its various benefits. They hold your learner’s attention, take less money compared to offline learning, and free students from commuting to classes. However, any benefits have their trade-offs, and so do training videos. While providing video courses, you’re facing a digital piracy problem too. Students keep sharing your training vid with others without your permission. It’s estimated that online video piracy has blown $47.5 billion in US gross domestic …

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Importance of Video Production in Business

A well thought corporate video production made especially for your business is not only the best way to communicate with your audience, but it can also increase conversions. It is a strategy that is increasingly being utilized by businesses around the world. The year 2020 saw almost 90% of businesses include video in their marketing campaigns. A global internet forecast report has predicted that by 2023, 82% of all internet traffic will be video traffic! Time spending online Since the …

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Unique Tips to Incorporate YouTube Ads in Your Marketing Strategy

YouTube is one of the most valuable platforms with vast and influential targeting capabilities. The second-most popular website after Google, YouTube draws around 2 billion visitors a month. This platform is great for driving engagement and creating market value. It is a great marketing channel and gives users low-friction conversions. However, brand advertising on YouTube is not an easy feat. Creating YouTube Ads for your intended audience is an art and it takes a lot to become an artist. Looking …

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YouTube Mid-Roll Ad Breaks are Now Available in Shorter Videos

Tired of viewing the extended clips and bloating content at the end of the video? Fret not like the new mid-roll ad break policy by YouTube has got you covered. Gone are those days when long videos used to enjoy the ad benefits the most. With the introduction of the YouTube Monetization policy, tables have now been turned and shorter videos are all set to reap the advantages. Don’t get surprised if you soon start observing that publisher’s videos are …

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How to Amplify Your SEO with Video Content?

“If a picture is worth a thousand words, a video is worth much more!” Video content is undeniably a fantastic tool that not just compliments your overall SEO strategy but also generates a return on investment. Its presence could really make or break the optimization efforts and drastically improves your organic page ranking. Wish to boost your SEO rankings to drive more audience? If yes, then try out adding the video content and let your website outperform the competitors in …

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5 Video Marketing Changes Post-COVID

The pandemic has taken over many lives and has been observed to shape new consumer behavior. As most individuals spend their time scrolling through their mobile phones or working on their laptops, the Internet has served as a window to see how everyone is coping and adjusting to the new normal. Going all-in for digital was only a future many were looking forward to until everything moved faster than expected and planned. Thus, many business models and marketing strategies of …

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Unique Video Ideas to Get People Watching Your Channel

If you have long wanted your videos to gain millions of views, then just filming a video is not enough! Whether you are in a creative crisis or are just new to this social network, our tips and ideas will help you create awesome video contents that will help you reach the TOP, and bring new subscribers. In order not to get lost in a large number of identical channels, you need to take a qualitative step forward, and show …

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How to Repurpose Content to Get More Engagement?

Are you looking for ways to introduce some fresher content to your digital marketing strategy? It might be tempting to jump into it and invent something outstanding and out-of-the-box. But it might not be necessary since you most likely have everything you need at hand already. We’re talking about the content that you’ve had for a while, and that has probably become outdated. You can give your content the new life and repurpose it to get more traffic and engagement …

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10 Successful Easter Market Campaigns for Small Business

Easter basket sets are what you are likely to see around the shopping mall during the much-anticipated Easter season. That’s in the mission of Easter market campaigns for big and small businesses. As customers stroll around the retail stores searching for gifts for their dear ones, they get inspired by the sweet bunnies and crackled eggs as they lovingly smile at them. Well-packaged to entice everyone. It is also a perfect time to take a holiday, so your marketing should be …

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Why Every Business Must Measure the Influencer Marketing ROI?

Influencer marketing has paved the way for businesses to reach wider audiences and grow their customer bases. However, it does come with its fair share of challenges. About 52% of marketers found that measuring the ROI of their influencer marketing campaigns was their topmost challenge. Image via Linqia. But it’s a necessary process. Without measuring your ROI, it’s difficult to figure out if your campaign was successful or not. But that’s not all. Here are some other reasons why you need to …

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