Video Marketing Generating Leads

How Does Video Marketing Help in Generating Leads?

Video marketing is becoming an indispensable part in B2B lead generation according to a survey in 2017. Web page Call-To-Actions (CTA), videos and live product demonstrations were most cited as the types of content producing a high volume of quality leads as per this survey. The grail of any marketing operation, in the long run, is to generate more leads and drive new sales. A video is far more engaging than a 700+ words document. I know many of you might be using video as a part of your marketing toolkit. But are you using to its fullest potential? Since … Continue Reading…

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5 Tips for Balancing Website Ad Revenue with User Experience

There is a common notion that having more traffic can lead to more advertisement revenue. To some extent, this does hold true, but at the same time, it must also be mentioned here that there are undoubtedly other ways too for maximizing the ad revenue. Sites having a constant flow of visitors can go along with a technique that is popularly known as ad revenue optimization. With this process, any CPC, CPA or any other kind of advertisement exchange can work phenomenally to get more ad revenue from a site. It is essential that the user experience for a website … Continue Reading…

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Video Game Advertising – The New Approach to Digital Marketing

Flight Pilot Simulator, Tap Titans, Mutilate A Doll 2 Game, Angry Birds 2 and Bee Brilliant. You must have heard about these and more. They are some of the latest and most interesting games available today. What should interest you more is that your clients and those you haven’t met are currently using them. And here you are wondering what your next marketing strategy is. The Mutilate a Doll 2 Game, otherwise known as “the MAD game”, for instance, was one of the top-rated games last year. It is a virtual stress-ball physics sandbox, with no goal other than what … Continue Reading…