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Use of Artificial Intelligence (AI) in the Modern UI & UX Design

Artificial intelligence is booming! It won’t be surprising to say that AI gets the most out of data and is helping increase efficiencies and productivity at the workplace. Today, artificial intelligence is not just a marketing feature; it has entered the mainstream business. The buzz created by artificial intelligence is spreading across industries and changing the way businesses are being carried out. It is not only changing workflow management but also making its way into everyday operations for predicting future trends and providing new opportunities. Defining Artificial Intelligence (AI) AI is an advanced computerized system that uses the concept of … Continue Reading…

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Why Are Website Analytics Important for Web Design, SEO & Marketing?

The idea of making use of website analytics can be intimidating, especially to first-time site owners. Data analysis just sounds menacing, especially if you don’t know what to expect. Lucky for us, website analytics are quite straightforward. With a little bit of self-education, it easy to interpret and leverage to our advantage. Whether you are a site owner and are curious about why you should start implementing a sound data-based approach to your strategy, or are getting your first site off the ground and want to make sure you’re maximizing your chances for success, below are some of the reasons … Continue Reading…

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eCommerce Tips: 10 Incredible Ways to Satisfy an Upset Customer

When Joyce received a defective product from an online shopping site, she was completely taken aback. It was supposed to be a birthday gift for her nephew. The day after the delivery, she decided to raise her grievances to the customer relations of the shopping site. The point of sharing this story is to emphasize the fact that customers are the driving force for the success of any business. While running your business, it is quite possible that you will encounter many upset consumers like Joyce. Are you clueless about strategies to turn their frustration into satisfaction? Read this post … Continue Reading…

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How to Make Your Website More Interactive for Visitors

Having an appealing and informative website can help your business greatly. When done the right way, a website can be used as a tool to produce quality sales leads. As time goes by, you may start to notice elements about your website that need to be changed. Making a website more interactive for visitors is a fantastic way to keep them interested and engaged. In order to bring your vision of a more interactive website to life, you will need to hire an experienced web designer to help you out. Read below to find out how to make your website more … Continue Reading…

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5 Tips for Balancing Website Ad Revenue with User Experience

There is a common notion that having more traffic can lead to more advertisement revenue. To some extent, this does hold true, but at the same time, it must also be mentioned here that there are undoubtedly other ways too for maximizing the ad revenue. Sites having a constant flow of visitors can go along with a technique that is popularly known as ad revenue optimization. With this process, any CPC, CPA or any other kind of advertisement exchange can work phenomenally to get more ad revenue from a site. It is essential that the user experience for a website … Continue Reading…

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How to Increase User Engagement for Your Mobile App?

Open up the Google Play Store or App Store and BOOOOM!!! You are bombarded with a variety of App display. One says you can get a lot of features, one ensures you with smooth performance, one offers you with great user experience and all such factors are enough to trap you in the web of confusion. However, the only solution to this problem is going for the one which has been appearing as a known and popular one among the customer’s domain or has been awarded a huge number of downloads or has been showered with a good amount of … Continue Reading…

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5 Excellent Ways to Improve Your eCommerce Strategy

As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, businesses that seek to take advantage of the benefits that eCommerce offers need to address some critical questions to improve … Continue Reading…

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Best Practices for Creating a Search Box on Your Website

As most developers and users alike already know, the search box is a combination of an input bar and a submission button. Many developers may think that search boxes don’t really need much of a design due to the simple elements that make up this important site tool. However, this is simply not the case since the search box is more often than not, the most used design component on a website, especially on eCommerce and content-heavy sites. When a user is on a site and is having difficulties navigating the site or finding what they are looking for, they … Continue Reading…

How Empathy Can Help Develop an Innovative Product

Tom Hulme, the formerly design director at IDEO, during his speech at TED on “What Walkways Teach Us About Design”, stated that it is possible to evaluate the design decision only after seeing its use in real life. In this sense, the main focus should be on the empathy to users and not the beauty of the idea. Any theoretical decision could look folded on the paper, but in order to understand what users really want, it is better to invite them to make and follow their own choice. I think that most of you are familiar with this image: … Continue Reading…

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How to Spot Fake Reviews Online – Some Useful Tips & Tricks

Reviews are incredibly powerful, stronger than you might think. Many people take to the Internet to see if something is good before buying it, and they land on these pages that are full of reviews. They are putting their trust in the reviewer’s honesty, but the truth is that most online reviews are fake. Here are a few tips to spot and avoid these fake reviews. 1. Affiliate Marketing You first have to understand why people write fake reviews. The vast majority of them are affiliate marketers. This means that they make money whenever you click their affiliate link and … Continue Reading…