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How to Make Your Website More Interactive for Visitors

Having an appealing and informative website can help your business greatly. When done the right way, a website can be used as a tool to produce quality sales leads. As time goes by, you may start to notice elements about your website that need to be changed. Making a website more interactive for visitors is a fantastic way to keep them interested and engaged. In order to bring your vision of a more interactive website to life, you will need to hire an experienced web designer to help you out. Read below to find out how to make your website more … Continue Reading…

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5 Tips for Balancing Website Ad Revenue with User Experience

There is a common notion that having more traffic can lead to more advertisement revenue. To some extent, this does hold true, but at the same time, it must also be mentioned here that there are undoubtedly other ways too for maximizing the ad revenue. Sites having a constant flow of visitors can go along with a technique that is popularly known as ad revenue optimization. With this process, any CPC, CPA or any other kind of advertisement exchange can work phenomenally to get more ad revenue from a site. It is essential that the user experience for a website … Continue Reading…

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How to Increase User Engagement for Your Mobile App?

Open up the Google Play Store or App Store and BOOOOM!!! You are bombarded with a variety of App display. One says you can get a lot of features, one ensures you with smooth performance, one offers you with great user experience and all such factors are enough to trap you in the web of confusion. However, the only solution to this problem is going for the one which has been appearing as a known and popular one among the customer’s domain or has been awarded a huge number of downloads or has been showered with a good amount of … Continue Reading…

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5 Excellent Ways to Improve Your eCommerce Strategy

As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, businesses that seek to take advantage of the benefits that eCommerce offers need to address some critical questions to improve … Continue Reading…

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Best Practices for Creating a Search Box on Your Website

As most developers and users alike already know, the search box is a combination of an input bar and a submission button. Many developers may think that search boxes don’t really need much of a design due to the simple elements that make up this important site tool. However, this is simply not the case since the search box is more often than not, the most used design component on a website, especially on eCommerce and content-heavy sites. When a user is on a site and is having difficulties navigating the site or finding what they are looking for, they … Continue Reading…

How Empathy Can Help Develop an Innovative Product

Tom Hulme, the formerly design director at IDEO, during his speech at TED on “What Walkways Teach Us About Design”, stated that it is possible to evaluate the design decision only after seeing its use in real life. In this sense, the main focus should be on the empathy to users and not the beauty of the idea. Any theoretical decision could look folded on the paper, but in order to understand what users really want, it is better to invite them to make and follow their own choice. I think that most of you are familiar with this image: … Continue Reading…

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How to Spot Fake Reviews Online – Some Useful Tips & Tricks

Reviews are incredibly powerful, stronger than you might think. Many people take to the Internet to see if something is good before buying it, and they land on these pages that are full of reviews. They are putting their trust in the reviewer’s honesty, but the truth is that most online reviews are fake. Here are a few tips to spot and avoid these fake reviews. 1. Affiliate Marketing You first have to understand why people write fake reviews. The vast majority of them are affiliate marketers. This means that they make money whenever you click their affiliate link and … Continue Reading…

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Push Notification That Users Cannot Say “No” To

There’s little doubt that the smartphone is the most significant consumer invention of the 21st century. After all, people spend more time on smartphones than other gadgets or humans for that matter – you must have noticed that. No? Well, brands certainly have, and they have adopted new measures to increase their accessibility for smartphone users. Among these measures, push notification (wiki) are one of the more effective ones that help business communicate with their audience. Businesses encourage consumers to enable “alerts” on their devices, so it’s easier for them to engage new users, direct existing ones to social media channels, promote services … Continue Reading…

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3 Ways to Improve Your App UX and Optimize for the Mobile First Index

Searches from Mobile have overtaken those done by desktop, and Google, the world’s biggest search engine, acknowledged this fact and introduced the highly plausible Mobile first Indexing system. Google catalogs vast amounts of information on the World Wide Web and then prepares a ranking formulation for different search queries and keywords. This is called indexing. Previously, this was done with Google viewing each web page or information as a desktop user. But now it sees them through the lens of a mobile user. Nothing on the mobile platform would benefit from it more than apps. Apps are one of the … Continue Reading…

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Your Micro-Interactions Maybe Stealing Your Customer’s Attention – Find out how!

The early internet designed by Kahn and Cerf was not meant to keep people out. It was intended to be a global conduit of information. MIT Profession and AI researcher, Howard Shrobe says, Internet security is a pressing concern that is driving the designers and the website developers nuts. Pulling the target audience towards your site becomes tough with an iron fence around your site. But once the guards are down, keeping them safe from scammers and bootleggers is more difficult! This has resulted in an ultra-complex arms race among the website designers and hackers. Most of the security problems … Continue Reading…