Tips

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How to Write Compelling Content for a Landing Page?

Great landing page content always produces sales. Conversion copywriters are a mixture of writers and psychologists. They know how to make a user push the button and buy something. They create engaging content. It grabs readers’ attention and keeps it until they reach the bottom of the page. So, how to write great content that can be a game-changer for your landing page sales? Here are some useful tips. Use Your Customer’s Language You must know your target audience well. Use their language, take into account their habits and desires. Define all the characteristics you can find on the web and …

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Top 5 Cybersecurity Threats Today at 2020 and Beyond

Cybercrime has witnessed tremendous growth in the past decade. This is particularly the case with the increasing popularity of the Internet and its usage across the world’s remote places. According to statistics revealed by cybersecurity ventures, the amount of money lost to cybercriminals is expected to hit $6 trillion marks in 2021, which is a 50% increase in the amount lost in 2015. There are also threats and fears among cybersecurity firms that cybercriminals have increased their use of sophisticated technologies to bypass security checks. The increase of daring attacks from cybercriminals on small and medium businesses as well as …

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3 Different Ways to Add Custom Fonts to Your WordPress Site Theme

There are many interesting and customizable ways you can make your WordPress website look more unique and visually appealing. One of the ways is to add custom fonts to your WordPress site. Take a look at some of your competitors’ websites. They may emulate the same tone and style that you also hope to create with your own WordPress website. Pay attention to their use of fonts. Many successful sites tend to use a handful of carefully selected fonts which are used consistently throughout the entire website. There are so many custom fonts available online for free which you can …

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Do You Want to Start & Run a Successful Business? Here Are Some Tips!

The modern-day business is totally different from what commerce used to practice five decades ago. For instance, e-commerce is now taking over the physical business, as most online stores tend to reap more than physical ones. In fact, you cannot run a successful business without an internet presence lest you want to remain stagnant without growth. In other words, the internet is bringing revolutionary changes to business and office practice. Starting a successful business can be quite challenging, let alone running one, especially if you are a newbie. Most people have this notion that running a business is about sitting …

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Top UX Design Tips to Improve Mobile App User Experience

Experiences create engagement, and every mobile app user deserves good experiences that they can talk about. However, offering experiential app solutions requires a lot of planning, strategizing, and creativity on your part. While you do things differently, don’t forget to adopt the basics and keep them intact. Intentional and strategically defined user experience can increase business conversion rates by a whole 400%. However, a lot of companies are still not invested in user experience design. You would find only a few thinking hard on how to define the experience. Testing is very important to identify if your app has been designed …

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Why Every Business Must Measure the Influencer Marketing ROI?

Influencer marketing has paved the way for businesses to reach wider audiences and grow their customer bases. However, it does come with its fair share of challenges. About 52% of marketers found that measuring the ROI of their influencer marketing campaigns was their topmost challenge. Image via Linqia. But it’s a necessary process. Without measuring your ROI, it’s difficult to figure out if your campaign was successful or not. But that’s not all. Here are some other reasons why you need to measure influencer marketing ROI. Why is it important to measure your influencer marketing ROI? The primary goal of every marketing …

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What You Should Do When Your Laptop Gets Wet?

A laptop, just like any other computer or smartphone, can be detrimental for most businessmen or entrepreneurs. This can contain important data and files especially if you’re an eCommerce business owner. Even if you are not an eCommerce business owner, you must be surely doing a lot of your work on your laptop. Inventions like laptops have made life and business easier! Imagining a single day without access to a laptop is not less than a nightmare. Yet, you do come across such situations, right from dropping your laptop and screen damage to spilling water or other liquid. Well, the …

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Corporate Video Content Crafting 101 – Video Marketing is here to Stay so you Should Join the Move

Someone may have told you that video marketing is the future. Well, the future is now, so if you’re an entrepreneur running your gig, and you haven’t created video content until now, you shouldn’t wait any longer. Statista revealed that 85% of all internet users in the USA watch online video content on various devices. People 25 to 34 are watching video content, with adult males spending around 40% more time checking videos than female users. And you may think that all people watch TikTok videos and YouTube tutorials, but they don’t. Alongside funny videos and tutorials, they’re also interested in the …

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18 Reasons Why Tablets are Better than Your Smartphone

In recent years, Tablets have emerged as devices that chalk out the perfect balance between smartphones and laptops. A tablet can be defined as a portable notebook that is built on a mobile operating system platform. Variably different from smartphones in terms of looks, overall feel, and benefits, tablets essay the role of mini-laptops and the upgraded version of smartphones that can accompany you anywhere, anytime. In the coming years, if technology evolves at the same pace, tablets will sideline laptops to a great extent. However, there is a raging debate that is doing the rounds on many internet discussion …

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Outsourcing HR Functions: Everything You Need to Know

Unlike a couple of decades ago, the employee-employer relationship has evolved into a two-way street. Where once all the expectations were put forth by the employer, times have changed. Today, there is cutthroat competition among big and small businesses to attract top talent; brands are racing to exceed the expectations of their employees. From a range of benefits to providing a revolutionized work environment, brands are fast realizing the importance of keeping their employees happy. As a result of this evolution, the role of human resources is becoming increasingly complex and, in many cases, time-consuming. Even despite this, many large organizations …

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