Social Media Marketing

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Top 7 Attributes to Keep in Mind while Planning and Analyzing the Brand Building Strategy

Brand building means creating awareness and development of the business. Brand building doesn’t mean for the awareness or communication with the consumers instead it also terms for identity and worth of the company. Collaboration and associate platforms have provided opportunities for businesses to build brand awareness. If you are introducing a new business, you should know that it requires time and resources. However, you will know more about brand building and its strategies in this article. What is brand building? Brand building is not just about introducing or communicating your brand. It’s somehow correct but the brand building means actions …

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SEO Benefits of Having Strong Social Media Presence for Businesses

Social media is much more than having an online presence. It comes with a host of benefits starting from brand recognition, marketing, advertising, to customer service. What about SEO benefits? Experts say the relationship between social media and SEO is complicated. Let’s explore that in detail. Does Social Media Benefit Your SEO Effort? A few years ago, nobody could have guessed what social media would become. Facebook is the ultimate social media superpower. Instagram has 700 million users, MySpace no longer exists and Google algorithms have changed. Since the social media landscape has changed, so has the relationship between a …

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Best Online Marketing Strategies for eCommerce Websites in 2020?

The eCommerce sector has become a highly competitive online industry. Whether selling sports gear, jewelry, clothing, or books, there are countless competitors in the internet marketplace, all vying for customers and clicks. Online retail now accounts for over $3.5 trillion sales around the world, and it’s an industry that’s growing incrementally year-on-year. As technology improves, there are fewer barriers to prevent people from entering this sector, and so more people than ever before are going online to realize their self-employment dreams. While there is a world of opportunity out there for those who are keen to exploit the potential of …

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How Social Listening Best Practices Can Improve Your Conversion Rates?

Technology has introduced a lot of ways to make your business flourish. It has created a significant impact on how your customers live their lives and how they perceive things around them, especially when it comes to products or brands that they use. One of the most significant innovations that technology has brought upon for businesses is social media. However, leveraging on different social media platforms to expand your reach and grow your brand does not necessarily mean just posting content. It is more than that. You have to get to know your audience and understand their needs. You need …

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Why Every Business Must Measure the Influencer Marketing ROI?

Influencer marketing has paved the way for businesses to reach wider audiences and grow their customer bases. However, it does come with its fair share of challenges. About 52% of marketers found that measuring the ROI of their influencer marketing campaigns was their topmost challenge. Image via Linqia. But it’s a necessary process. Without measuring your ROI, it’s difficult to figure out if your campaign was successful or not. But that’s not all. Here are some other reasons why you need to measure influencer marketing ROI. Why is it important to measure your influencer marketing ROI? The primary goal of every marketing …

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Corporate Video Content Crafting 101 – Video Marketing is here to Stay so you Should Join the Move

Someone may have told you that video marketing is the future. Well, the future is now, so if you’re an entrepreneur running your gig, and you haven’t created video content until now, you shouldn’t wait any longer. Statista revealed that 85% of all internet users in the USA watch online video content on various devices. People 25 to 34 are watching video content, with adult males spending around 40% more time checking videos than female users. And you may think that all people watch TikTok videos and YouTube tutorials, but they don’t. Alongside funny videos and tutorials, they’re also interested in the …

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How to Incorporate Social Media in Your B2B Marketing Strategy?

When many business owners think of social media marketing, they tend to approach it from a fairly narrow perspective. Small businesses often think small; posting product photos or pictures from events and providing up to date information on hours and services available. Big businesses, on the other hand, want to come across as personable and relatable to customers; many have taken to being irreverent or even rude to better “fit in” with the online culture. Companies who primarily serve other businesses, however, may not even consider social media marketing to be worth attempting at all. A mistake that can cost …

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20 Best Ways to Use Visual Content in Twitter Marketing

Visual content is considered an integral part of any social marketing strategy and Twitter is not an exception to it. According to a recent analysis, tweets with images have a 125% higher engagement and more than a 300% boost in the clicks. During old times, creating visual content was required lots of effort and investment. But today things have become quite convenient. Are you planning to use visual content in your Twitter promotion and marketing? Here are a few essential tactics that you must consider. 1. Adding a Website URL or Logo to Images It is one of the most …

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Look Out for These 7 Facebook Marketing Hacks for Your eCommerce Store

Social media networks have become increasingly popular over the past few years. Facebook has recently introduced specific updates that support eCommerce marketing ventures. Start-ups, in particular, find social media marketing to be very intuitive and customizable. You get a space to post more content, interact with your customers and even lure potential leads into successful sales. The modern-day market is all about aesthetics and stats. You need to have the numbers on your side to create an impact in the industry. And what better platforms to gauge your brand’s reach than on social media? On Facebook, Instagram, and Twitter, each …

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Applying Big Data to Advantage Your Social Media Advertising

The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding of the data is what makes us able to customize our relationship with the user/consumer. We can use the channel …

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