Social Media Marketing

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Top 10 Digital Marketing Tools in 2021

We, digital marketers, depend on various marketing and automation tools for our day-to-day tasks. Having the right tools in our arsenal is vital for our as well as our client’s growth. Some tools have been in the market for years, while some are still new but making the noise in the market. In today’s time, digital marketing is not only collecting leads, doing SEO, or running ads; it is way more than that. And you need different tools for different …

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8 Effective Ways to Promote Your Website for Free

We all know that millions of pages are published every day by millions of content authors, but not all of them are well-known. Creating a business website is just a start. In order to expand, your website must attract a large amount of traffic. As a consequence, promoting the website is essential. On the contrary, website promotion can be difficult and time-consuming, as well as costly. The types of websites that need promotion know no bounds. Whether it’s a business …

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8 Ways Digital Marketing Can Help Nonprofit Organizations

Nonprofit organizations are not in the business to make money. Rather, it is about collecting donations and dispersing them to deserving causes. They must do all they can to keep their operational expenses down. The digital platform provides a fantastic opportunity for them to do this. They don’t have to spend thousands of dollars on analog advertising. They can use the platforms to showcase their work without any limitations. Our article will explore 8 ways digital marketing can help nonprofit …

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5 Tips for Boosting the Marketing Strategy of your Business

Running a business is a good way to earn a stable income. But you’ve also got to be ready to face the reality that it’s not always going to be smooth seas. Because the competition is so strong, you’ve got to be willing to undergo turbulent times. Rather than succumbing to this, however, you’ve got to rise above the competition. One of the best ways to achieve this is through employing a robust business marketing strategy. Marketing refers to all …

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How to Repurpose Content to Get More Engagement?

Are you looking for ways to introduce some fresher content to your digital marketing strategy? It might be tempting to jump into it and invent something outstanding and out-of-the-box. But it might not be necessary since you most likely have everything you need at hand already. We’re talking about the content that you’ve had for a while, and that has probably become outdated. You can give your content the new life and repurpose it to get more traffic and engagement …

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10 Successful Easter Market Campaigns for Small Business

Easter basket sets are what you are likely to see around the shopping mall during the much-anticipated Easter season. That’s in the mission of Easter market campaigns for big and small businesses. As customers stroll around the retail stores searching for gifts for their dear ones, they get inspired by the sweet bunnies and crackled eggs as they lovingly smile at them. Well-packaged to entice everyone. It is also a perfect time to take a holiday, so your marketing should be …

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Noteworthy Tips to Measure Social Media Results Effectively

Social media has evolved incredibly and come a long way from where it has started. Now, the platforms have changed, and the way people are using it has also changed. Therefore, the way of measuring social media results should also need to be changed. Isn’t it? If we look at the recent changes in the most popular social media platform, Instagram, they are testing to remove the likes count on the posts. Only the one who posted will come to …

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Digital Marketing Phenomenon in The Age of The Coronavirus

The coronavirus – the virus that has caused more economic disruptions than the great depressions, continues to wreak havoc on the global economy. Initially, mandatory social distancing and quarantines completely shuttered down businesses. People were restricted to their homes, terrified of going out they resorted to online buying. Although the world is slowly reopening, it’s far from normal, in Europe, countries are reopening governmental institutes, educational institutes, restaurants, cafes, and public places; however citizens must still follow SOPs, national and …

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How to Put the Zing Back into Your Social Media Campaign?

Anyone who possesses even a modicum of experience within the online retail industry is aware that a strong social media presence is one of the keys to success. Not only can these channels provide an excellent way to interact with customers, but they are often used in order to measure the success (or failure) of an ongoing marketing campaign. However, there can still be times when a strategy no longer seems to be producing beneficial results. Much like a hot …

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11 Innovative Ways to Make Your Next Instagram Marketing Campaign Dazzle

Of all social media platforms, you can consider Instagram the most ideal platform for brands to promote their business, engage with their target audience, and also gain new customers. It is like a large marketing cake and every marketer has to try to cut their share of the cake. So, first of all, it is important that you have a content strategy for your Instagram marketing. In comparison to other social media platforms, brand contents attract up to 15x more …

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