Social Media Marketing

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The Fundamentals of Creating a Successful Content Marketing Strategy

Bill Gates once said, “Content is king.” Given the current scenario, it has proven to be true. Today, everything and everyone in the digital ecosystem depend on content in many ways. For example, online buyers use content to grab information about brands, products, and so on. Thus, it helps them make an informed decision. Content could be in the form of text, graphics, or other media. No matter which type of content you promote on your website and social media, …

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Social Media Marketing Solutions Driving Towards $41.6B Led by Video

Increasing competition on a global scale continues to erode profit margins and organizations are forever scouting technological solutions to maximize productivity, reduce costs, and maintain an edge over the competition. According to a report from MarketsAndMarkets, social media marketing and management solutions are playing a key role in this, fostering a market size projected to grow to $41.6 billion by 2026. Analyze sales and markets to identify gaps Enterprises now more than ever are striving to integrate demographic, competitive, and business …

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Top 10 Best Free Social Media Marketing Tools for Startups

Social marketing tools are what emerging startups need so badly to propagate their business and establish their brand in the consciousness of the people. Social media following, engagement, likes can be earned only if the message is captivating and can generate an instant interest in the minds of social media followers. That’s when new startups can use free social media marketing tools like the ones shown below. These free social media marketing tools do more than just collect info and …

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Understanding the Different Types of Digital Marketing

Strictly brick-and-mortar or completely digital, modern businesses without a strong online presence border being invisible to their audience. COVID-19 caused global shutdowns, forcing people and businesses to communicate and collaborate digitally. Trips to grocery stores were replaced by online shopping, online classes replaced on-site classes, and digital marketing became the primary approach for most brands. With help from digital marketing, business across various industries can generate desired results in terms of engagement, conversion, and lead generation. But to get to …

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How to Use LinkedIn to Generate More Leads for your Business?

LinkedIn will become the best tool to generate leads for your business when it is used accordingly. Lead generation is an essential piece of business. If you need to have to pay clients, you need to assemble a solid stream of leads. Yet, creating leaders isn’t just about as simple as one might suspect. Indeed, it requires a lot of artfulness and a ton of time. Reports say that 65% of organizations say producing traffic and leads is their top …

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Business Reputation Management – A Definitive Guide

According to studies in June 2021, there are over two billion daily active users on Facebook alone. Not counting the other handful of popular social media platforms, billions of people are constantly in touch with each other exchanging ideas. This is what this century is all about – the exchange of ideas. More often than not, these ideas explore businesses and brands, such as which company is the best for ordering online groceries and which brand is the best for …

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4 Mistakes That Can Kill Your Ecommerce Influencer Marketing Campaign

Are you planning to launch an eCommerce influencer marketing campaign? Good plan! Social media influencers can drive your eCommerce sales through the roof. Why so? Because influencers foster consumer trust, which is an essential driving force behind most purchase decisions. Additionally, they boost brand awareness and reach, which can be game-changers in the competitive eCommerce industry. In fact, 58% of consumers have purchased a product on an influencer’s recommendation. Image via Edelman If your eCommerce influencer marketing campaign is not …

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Unique Tips to Incorporate YouTube Ads in Your Marketing Strategy

YouTube is one of the most valuable platforms with vast and influential targeting capabilities. The second-most popular website after Google, YouTube draws around 2 billion visitors a month. This platform is great for driving engagement and creating market value. It is a great marketing channel and gives users low-friction conversions. However, brand advertising on YouTube is not an easy feat. Creating YouTube Ads for your intended audience is an art and it takes a lot to become an artist. Looking …

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Interesting Ways to Thank Your Customers on Social Media

A strong customer base is the backbone of any business. In order to increase the ratio of repeat customers, there are plenty of ways, but thank them on social media sites is one of the best techniques to express gratitude. Yes, appreciation is important to customers; it makes them valued and remember your brand. Today, almost every business is active on social media because billions of people are using social media sites to connect with their peers, family, and favorite …

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Top 11 Digital Marketing Tools in 2021

We, digital marketers, depend on various marketing and automation tools for our day-to-day tasks. Having the right tools in our arsenal is vital for our as well as our client’s growth. Some tools have been in the market for years, while some are still new but making the noise in the market. In today’s time, digital marketing is not only collecting leads, doing SEO, or running ads; it is way more than that. And you need different tools for different …

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