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How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Social media marketing is considered as the most effective tool for businesses to reach their targeted customers. If you are not using social media platforms in your online advertising campaign then you are missing out on a significant amount of business. Running an advertising campaign on social media channels such as Facebook, Instagram and Twitter will help you to drive leads and generate sales. Here we have listed some useful tactics that will help you to get the best out of your advertising campaign on social media channels. Use of Twitter in your online advertising campaign To run an advertising … Continue Reading…

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Photography Marketing: 10 Easy Photography Marketing Ideas

Once you start a business these days, however big or small it might be, you must market it well for it to be successful and gain the popularity you desire. Marketing used to be most of the orthodox type and included print and audio-visual outputs like newspapers, magazines, television, radio, etc. However, the scenario has undergone a marked change recently. One aspect of marketing that has taken a front seat is online marketing. This can be largely attributed to the advent of the internet in day to day life. Increased accessibility to it has been instrumental in making this possible. … Continue Reading…

6 Useful Tactics That Will Instantly Improve Your Instagram Engagement

User engagement at all social media channels is vital for any personal or business account. People see you differently when they see 100k likes on Facebook or 1000 retweets on Twitter, the same is right for Instagram. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. Maintaining a good engagement rate is important for Instagram too. This is one of the top reasons why every social media expert or content marketer on the planet working on improving the engagement rate for Instagram. Likewise, other social media channels, Instagram also has influenced of … Continue Reading…

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B2B Content Marketing: 10 Best Strategies to Use in 2019-2020

Business-to-business (B2B) content marketing is not as daunting as it seems. There are many ways that one can leverage their resources to get the content that they need in front of their prospects. In this article, we examine the different trends that are apparent in B2B content marketing these days and will continue to remain a part of the industry in the years to come. From the utilization of automation technology to the apparent use of engaging content to feed consumer interest, we’ve got you covered. Whether you’re starting a blog or have a current business intact, this article can … Continue Reading…

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10 Ways to Grow Your Digital Marketing Knowledge

In today’s tech-savvy world, where everything is getting digitized, the world of marketing has also evolved a lot. With the hype and increasing use of digital marketing strategies among organizations, the craze of traditional marketing has almost come to an end. Now a sound knowledge in digital marketing strategy and a well-honed presence on social media can make a significant difference. Together, they can escalate your brand awareness and provide you more qualified leads. That is the reason why people want to get a hold on this particular marketing technique, and those who have already seen profits by using this … Continue Reading…

Your Complete Guide to Run a Perfect Influencer Marketing Campaign

A successful strategy for influencer marketing is key to help your business grow rapidly, along with increasing brand exposure, build authority in the market and reach out to new audiences and engaging them. Influencer marketing is all about focusing on key leaders and influential people to drive the brand’s marketing campaign, instead of marketing directly to a large group of consumers. Using influencer marketing, you promote, inspire and influence your customers to buy or consume your products or services. Since this campaign is run by influential people and celebrities; hence, influencing consumers is much easier. In this marketing, the brands … Continue Reading…

How to Hack Instagram Marketing Using Influencers

How to Hack Instagram Marketing Using Influencers?

Instagram is the most loved social media platform by millennials and other Instagrammers. Instagram is growing in popularity and there are millions of people using Instagram every month. When it comes to marketing, Instagram has found to be effective giving brands a sound reach, awareness, and a solid social media presence. In the past years, marketers have started earning a bunch from collaborative marketing endeavors using Instagram. Influencer marketing is gaining notoriety and taking social media by storm. Social media marketers started using influencer marketing as it is the greatest way to attract and reach millions of target customers. If … Continue Reading…

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8 Innovative Ways to Improve Your SEO Using Social Media

The only thought most people have when creating content for their sites is to have reached a wide audience. Truly, the content must be unique- informative and easy-to-read. However, a lot of people do not give much attention to the channels that could facilitate the content to reach as many people as possible. See, social media is such a great channel. It can actually help a lot in promoting your content. Here, you not only let it known to your website visitors but also all your social media friends and followers. This happens in the fastest way possible because, nowadays, … Continue Reading…

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20 Social Media Best Practices for Online Marketing in 2019-2020

2018 has witnessed several additions and improvements in social media trends. You may have observed constant development in influencer marketing, video content and augmented reality. The year 2019 has half done and you may wonder what does this year has in store for you. It is also time to make predictions about social media practices that will be in strong focus in the upcoming year. Here is a list of social media best practices for online marketing that you must watch out for: 1. Chatbots Chatbots used in social media platforms will be a vital part of online marketing in … Continue Reading…

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How to Use Social Data Analytics to Launch a Successful Marketing Campaign?

Social media is here to stay for a while. And why not? There’s so much information it provides us with, and businesses draw great benefits from brand exposure they get on social media. The biggest advantage of being active on social media as a business is the abundance of social data and analytics. Using social media for marketing purposes doesn’t only mean getting more likes and shares. It’s also about boosting engagements and seeing what’s working for your business and what’s not. Whatever your marketing-related issue is, social data has a solution to that. Social Data Statistics Social media has … Continue Reading…