Exploit Social Media

How to Boost your Social Media Followers (Facebook, Twitter, Instagram)

As social media is one of the biggest marketing trends on the Internet, it pays to know the techniques on how to make your online marketing work on these social media platforms. The three largest platforms that are used by businesses are Facebook, Twitter, and Instagram. These three are the most favored online marketing platforms since they have, more or less, the biggest number of active users. Hence, learning the twists and turns on how to market your brand through these “big three” platforms will do your business good. Here are a few tips on how to boost your followers on these … Continue Reading…

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The Art of Becoming A DIY Public Relationship Expert (PR Expert)

As an entrepreneur or business owner, you are constantly on the lookout for ways to get customers in through the door. One way to do this is public relations – the art of influencing public opinion through communications. Public relation is an authentic way to gain positive brand mentions and broaden your reach. When you get the right kind of publicity, more prospects are likely to be interested in your brand. You may be unsure about how to use PR to increase the visibility of your business. You don’t need a degree in public relations to be successful at publicizing … Continue Reading…

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Top Social Media Marketing Tricks You Haven’t Been Using

Great social media marketing can help build a business or a brand. There’s no disputing this fact. In fact, a study by Shareaholic noted that social media referrals accounted for roughly 30% of almost all of the 300,000 websites they followed. And logically, it makes sense that marketing is driving that traffic far more than organic shares. But social media marketing can also be a snarl of procedures, tasks, and reporting. It can take up significantly more of a marketing team’s time than you’d first account for. Sure, if you’ve been in social media marketing for any length of time, … Continue Reading…

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How to Write Highly Shareable Content for Social Media

Social media is the perfect platform for sharing content, but how do you ensure the content you create actually gets shared? What is it about content that makes people like it and shares it, or just skim past it? Even if you’re creating content that is interesting and insightful, people may not share it with their friends.  Just like you don’t share everything you see and read with your friends, your audience is also not sharing everything they read. Content that is shareable has a lot in common. Here are a few tips to help you write highly shareable content. … Continue Reading…

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4 Simple Yet Effective Ways to Increase Return Visits to Your Website

If you carefully analyzed the visitors of your website, you’ll get to know that the most valuable visitors are the ones who return often. Not only the returning visitors are loyal to your brand, but also they’re most likely to purchase the product you sell on your website. When someone often returns to your website, it is evident that you made enough of an impression to get them to come back. Now that they have liked you enough to return, all you need to do for selling your product is to isolate the return visits’ conversion rate and figure out … Continue Reading…

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Things you Need to Immediately Stop Doing on the Social Media Accounts

Social media accounts became one of the most important assets of any company nowadays. They are monitored and fed on a daily basis so to keep the target audience engaged and our brand awareness on a top level. And, in order to get it done, the norm is to try and test any possible strategy that might keep our metrics increasing. The only problem with this approach is that you might be doing things that aren’t helping you to achieve your goals. More than that, some of them might even be making your favorite numbers fall down the road. So … Continue Reading…

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Content Strategies: Customer Engagement is Earned, Not Given

Regardless of the business you’re in, you’re likely to hear the word ‘strategy’ several times a day; what would your business be without several carefully planned, and expertly executed strategies, after all? One of the most useful approaches you’re ever likely to create, though, is a content marketing strategy – that is, a plan centered around your company’s narrative voice and the way it communicates with potential customers. A business without an audience will flounder quite quickly, and so it’s essential that you take the time to structure such things now. Your content marketing strategy could be the difference between … Continue Reading…

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4 Businesses Killing it on Social Media

I bet you are like most people who are out there in social media trying to get seen in the midst of millions, but you are not exactly seeing the results you want.  In the ocean that is the internet today, you do not have to spend tons of money on advertising or post outrageous articles to stand out, highly successful companies are taking very simple steps to increase lead generation and traffic on their websites. The most important thing that these companies do is be able to view how successful they are in their social media management are.  You … Continue Reading…

Social Media Marketing

How Social Media is Making the Investment World More Accessible for Beginners

Social media has been an important part of life for the best part of a decade, and gradually, we have become more sophisticated in what we expect it to do. Initially social media allowed us to stay in touch with people we knew and connect with them better, and then make new connections with people we may not otherwise have met, and allowed us to broadcast what we knew and thought about events in real time. It has now become our go-to source of news, information, advice and entertainment, and the place where we craft much of the image the … Continue Reading…

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Smart Ideas to Create a Happening Business Facebook Page

The power of social media can hardly be ignored in today’s time. No matter whether you are a company, a blogger or any kind of service, social media can work as the most genuine and extensive marketing platform in more ways than one. While there are platforms like Twitter, Google Plus, Pinterest and Instagram, the most genuine and big platform for marketing is Facebook. Having an active page on Facebook makes a big difference for any business, and along with that, you also need to make sure that your page is popular enough. For the same, it is essential to … Continue Reading…