Social Media Engagement

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How Public Records Can Help Your Business to Engage Customers?

It’s amazing how often public records are totally ignored by businesses, who could be using them to strengthen marketing campaigns and better engage their customers. We live in an age where a huge level of public details is collected and they can all be used to better understand customers and their behaviors. Importance of Engaging Both Old and New Customers Customers expect more than just general mailshots and generic advertising campaigns. In the modern age, it is important to be …

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Noteworthy Tips to Measure Social Media Results Effectively

Social media has evolved incredibly and come a long way from where it has started. Now, the platforms have changed, and the way people are using it has also changed. Therefore, the way of measuring social media results should also need to be changed. Isn’t it? If we look at the recent changes in the most popular social media platform, Instagram, they are testing to remove the likes count on the posts. Only the one who posted will come to …

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How Social Listening Best Practices Can Improve Your Conversion Rates?

Technology has introduced a lot of ways to make your business flourish. It has created a significant impact on how your customers live their lives and how they perceive things around them, especially when it comes to products or brands that they use. One of the most significant innovations that technology has brought upon for businesses is social media. However, leveraging on different social media platforms to expand your reach and grow your brand does not necessarily mean just posting …

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The Facts and the Unknowns about Social Media – Is it Bad for You?

The less unknown fact is about 40% of the people in the world are using social media, not spending less than two hours daily. According to the reports are online tweeting, sharing, and updating on social media platforms. Notably, it is playing a more significant part in our lives, and this could bring a negative impact on our health, either mentally, emotionally, or even physically. However, social media is essential when it comes to marketing. Social media marketing is a …

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6 Useful Tactics That Will Instantly Improve Your Instagram Engagement

User engagement at all social media channels is vital for any personal or business account. People see you differently when they see 100k likes on Facebook or 1000 retweets on Twitter, the same is right for Instagram. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. Maintaining a good engagement rate is important for Instagram too. This is one of the top reasons why every social media expert or content marketer on …

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8 Innovative Ways to Improve Your SEO Using Social Media

The only thought most people have when creating content for their sites is to have reached a wide audience. Truly, the content must be unique- informative and easy-to-read. However, a lot of people do not give much attention to the channels that could facilitate the content to reach as many people as possible. See, social media is such a great channel. It can actually help a lot in promoting your content. Here, you not only let it known to your …

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8 Ways to Increase Your Brand Awareness on Social Media

Social media has become an integral tool for marketing. The amount of social network users is so dramatic, that it’s not worth neglecting the opportunity to make use of it. In this article, I’m sharing 8 ways to boost your brand’s public awareness, regardless of the social media platform you work on. It will be of particular use for social media and digital marketers as well as those who are interested in how social media work in general. 1. Know your audience Before …

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7 Social Media Trends that Change the Game for Ecommerce Websites

7 Social Media Trends that Change the Game for Ecommerce Websites

We all are aware of the effectiveness of social media strategy for E-commerce business. If you still have not nailed down your social media strategy yet, then here check the 7 important social media trends that an e-commerce business cannot afford to go without! 1. Focus on Product Photos and Visual Platforms Customers on the other side of the desktop are not able to try, taste, or test your product. They can only see it. Hence, it is of utmost …

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Tips to Incorporate Great Content in Your Social Media Marketing Strategy

Congratulations on taking the plunge and trying out business ownership. Owning a business of any kind is hard work. First, you have to build your customer base – who want what you’re selling? Who can they pass the message on to? Word of mouth is our best friend, and testimonials sell products. It’s not news that good products with good marketing are the most successful in the market. And now with the recent social media explosion, sites like Facebook, Twitter, …

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