Social Media

seo-social-media-businesses

SEO Benefits of Having Strong Social Media Presence for Businesses

Social media is much more than having an online presence. It comes with a host of benefits starting from brand recognition, marketing, advertising, to customer service. What about SEO benefits? Experts say the relationship between social media and SEO is complicated. Let’s explore that in detail. Does Social Media Benefit Your SEO Effort? A few years ago, nobody could have guessed what social media would become. Facebook is the ultimate social media superpower. Instagram has 700 million users, MySpace no longer exists and Google algorithms have changed. Since the social media landscape has changed, so has the relationship between a …

Continue Reading…SEO Benefits of Having Strong Social Media Presence for Businesses

smartphone-application-social-media-marketing

How Social Listening Best Practices Can Improve Your Conversion Rates?

Technology has introduced a lot of ways to make your business flourish. It has created a significant impact on how your customers live their lives and how they perceive things around them, especially when it comes to products or brands that they use. One of the most significant innovations that technology has brought upon for businesses is social media. However, leveraging on different social media platforms to expand your reach and grow your brand does not necessarily mean just posting content. It is more than that. You have to get to know your audience and understand their needs. You need …

Continue Reading…How Social Listening Best Practices Can Improve Your Conversion Rates?

social-media-marketing-b2b-business-b2c-promotion-networking

How to Incorporate Social Media in Your B2B Marketing Strategy?

When many business owners think of social media marketing, they tend to approach it from a fairly narrow perspective. Small businesses often think small; posting product photos or pictures from events and providing up to date information on hours and services available. Big businesses, on the other hand, want to come across as personable and relatable to customers; many have taken to being irreverent or even rude to better “fit in” with the online culture. Companies who primarily serve other businesses, however, may not even consider social media marketing to be worth attempting at all. A mistake that can cost …

Continue Reading…How to Incorporate Social Media in Your B2B Marketing Strategy?

business-marketing-social-media

How to Manage Social Media Accounts for Small Businesses?

Any small business strategy should incorporate social media into account. With the growing number of users on different social media platforms, chances are your customers and prospects are there. Why is Social Media Presence Important? If your account is not being active and engaging on social media as a business, you won’t get the chance to solve poor customer experiences. These negative accounts can spread like wildfire through your client-base and may damage the reputation of the business you’ve worked hard to build. The last thing you’d want to happen is for your customers to be invisible to you until …

Continue Reading…How to Manage Social Media Accounts for Small Businesses?

social-media-networking-marketing-advertising-data

Applying Big Data to Advantage Your Social Media Advertising

The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding of the data is what makes us able to customize our relationship with the user/consumer. We can use the channel …

Continue Reading…Applying Big Data to Advantage Your Social Media Advertising

social-networking-media-facebook-twitter-instagram-pinterest-youtube

The Facts and the Unknowns about Social Media – Is it Bad for You?

The less unknown fact is about 40% of the people in the world are using social media, not spending less than two hours daily. According to the reports are online tweeting, sharing, and updating on social media platforms. Notably, it is playing a more significant part in our lives, and this could bring a negative impact on our health, either mentally, emotionally, or even physically. However, social media is essential when it comes to marketing. Social media marketing is a situation whereby we use social media sites and website design to promote our business’s products and services. Most of the …

Continue Reading…The Facts and the Unknowns about Social Media – Is it Bad for You?

iphone-mobile-old-senior-internet-learn-smartphone-elder-call-depression

How the Internet Can Help Seniors (Older Adults) to Avoid Depression?

Roughly fifteen percent of older adults suffer from an issue of depression. Also, more than ten percent of them commit suicide.  During the old times, it was extremely difficult for older adults to get in touch with their relatives and friends because of limited access to communication sources such as mobile and internet. With the advent of smartphones and high-speed internet plans, now seniors can get in touch with their colleagues or friends within a few seconds to get rid of loneliness. Here we have listed more such benefits of modern technology and internet that help seniors to avoid depression: …

Continue Reading…How the Internet Can Help Seniors (Older Adults) to Avoid Depression?

Blogging Vs Microblogging

Blogging Vs Microblogging: Which One is Right for You?

A blog is a platform to share ideas and publish your thoughts without sticking to any limits. The owner of the blog has total freedom and flexibility to express his opinion according to his own wish. A blogging website offers an online space where you can publish articles, news, images, and hyperlinks without any stringent boundaries. Microblogging also has known as ‘Nano Blogging’. It is a recent development in the field of blogging that allows the owner to convey his message in fewer words to reach the influx of audiences. Are you not sure which alternative out of blogging and …

Continue Reading…Blogging Vs Microblogging: Which One is Right for You?

social-media-facebook-twitter-instagram-promotion-advertising-marketing

How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Social media marketing is considered as the most effective tool for businesses to reach their targeted customers. If you are not using social media platforms in your online advertising campaign then you are missing out on a significant amount of business. Running an advertising campaign on social media channels such as Facebook, Instagram and Twitter will help you to drive leads and generate sales. Here we have listed some useful tactics that will help you to get the best out of your advertising campaign on social media channels. Use of Twitter in your online advertising campaign To run an advertising …

Continue Reading…How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?