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The Cyber Security Risks on Social Media – Learn from Case Studies

Social media is a great way to share information. Social media is based on the fact that we trust messages on social media platforms more than we do elsewhere, especially if they are messages that are forwarded to us by a friend. It’s something that makes for a great way to form genuine relationships online, but it also opens us up to cyber attacks. How the risks open up? The way that people do this is by a method called spear … Continue Reading…

A Cheat Sheet on Social Media Keyboard Shortcuts (Infographic)

A Cheat Sheet on Social Media Keyboard Shortcuts (Infographic)

Are you a social media manager, business owner, freelancer or marketer? If you are, it’s time to make social media keyboard shortcuts your new best friends. Besties make sure you don’t make a fool of yourself, right? They make sure that you mean what you say. Most of all, best friends are reliable. When you need them the most, they are there ready to help or offer a solution. With some practice, keyboard shortcuts can be invaluable tools to help … Continue Reading…

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How to Find Mobile-Optimized Chat Rooms – A Few Quick Tips!

Chat Rooms — similar to email, online social networks, and instant messaging — are considered to be virtual extensions of real world human interactions where you can meet people all over the globe. These are spaces where people can communicate through text-based messages. It’s like a great pub that happens to be on the internet. That’s why when it comes to looking for a chat room, it’s important to think about your preferences first. By doing so, you’ll be able … Continue Reading…

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Great Strategies & Tips to Help You Get More Instagram Likes & Followers

Instagram is now one of the most popular and largest social media websites in the globe. With over 700 million users, you can use this platform to drive new clients to your business or meet new people using your personal profile. However, to succeed on this platform, you require engagement, marketing, and some psychology. You have to know what to post and when to post it to attract a following and likes. Here are a few strategies that will help … Continue Reading…

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Instagram Influencer Marketing – Some Tips for Getting Success

There’s much to be said about Instagram influencer marketing. It has the enormous power over the reputation of your brand. If done right, entrepreneurs can leverage the marketing capabilities of everyday consumers to increase sales. It can also help you hone in on what your target audience really gravitates towards most. You can use that valuable information in your future campaigns. Influencer marketing is very prevalent in today’s social economy, and it comprises a vast space in the brand building. … Continue Reading…

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How to Kick-Start Your First Social Media Campaign on the Right Foot

Social media offers businesses a platform to market their products and services at a low cost. Millions of people spend hours on social media every day. Successful business owners in the current digital world realize the importance of building their presence on social media. After reading many success stories, you start thinking of launching a social media campaign almost immediately. Entrepreneurs and consultants make advertising on social platforms look so simple and straightforward. The truth is that many social media … Continue Reading…

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7 Smart Strategies to Promote Startups Through Twitter

Twitter is the biggest platform to connect a large number of audiences. Start-ups and all other companies can make optimum use of Twitter and reach a maximum number of people. Using it as a weapon for marketing purposes would be the smartest way to boost your business. Embrace Twitter for external marketing as it would be pocket-friendly. Unlike other marketing techniques, it is way more reasonable because extra expenses are not involved over here. Below, there are a few strategies … Continue Reading…

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Top 7 Social Media Mistakes You Better Avoid in Your Digital Marketing Approach

It has only been a few short years since social media became a part of everyday life. However, it has quickly become an essential marketing tool for every business. Much like how websites used to only be for huge corporations and were unnecessary for small and medium-sized businesses, they are now used by almost everyone, and so is social media marketing. Even local independent businesses use Facebook pages for open and closing times, and other advertisements. It’s an accepted truth … Continue Reading…

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Social Media is Why Your Digital Marketing Efforts are Failing

When you are trying to rally up your companies marketing efforts, it is easy to see what other companies are doing and try to copy what you see them implementing. It’s easy to look over the shoulder of a competitor and see what they are up to, hoping to catch a glimpse at a suggestion that you should replicate. But when you do not fully understand what it is that they are doing, it is easy to waste a ton … Continue Reading…

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The Power of Social Proof in Digital Marketing

As you know, there’s an art to driving conversions. But did you know there’s also a science to it? When it comes to digital marketing, leveraging the power of social proof and the influence it has over the human brain can be particularly profitable. The Psychology of Social Proof This is the essence of social proof. By our very nature, we are hesitant to make choices and are always looking for proof that we’re doing the right thing. When people … Continue Reading…

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