Social Media

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Noteworthy Tips to Measure Social Media Results Effectively

Social media has evolved incredibly and come a long way from where it has started. Now, the platforms have changed, and the way people are using it has also changed. Therefore, the way of measuring social media results should also need to be changed. Isn’t it? If we look at the recent changes in the most popular social media platform, Instagram, they are testing to remove the likes count on the posts. Only the one who posted will come to know how many people have liked the posts and who all are they. However, the other two acclaimed platforms Twitter …

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How More Companies are Venturing in Digital Transformation in the Wake of the Health Crisis?

The current coronavirus pandemic has definitely reshaped how society conducts business. Every industry, from retail to the education sector, now sees the importance of digital platforms in reaching their target audience. As a business owner, it’s now become necessary for you to meet consumers online. This is particularly true in today’s health crisis. Because people are encouraged to stay indoors to limit the movement of the virus. You have to accelerate the digital transformation of your business. To give you an idea of what to do for your business, here are a few ways that companies are transforming their strategies …

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How to Put the Zing Back into Your Social Media Campaign?

Anyone who possesses even a modicum of experience within the online retail industry is aware that a strong social media presence is one of the keys to success. Not only can these channels provide an excellent way to interact with customers, but they are often used in order to measure the success (or failure) of an ongoing marketing campaign. However, there can still be times when a strategy no longer seems to be producing beneficial results. Much like a hot air balloon, you need to provide an ongoing source of energy if you hope to remain afloat. This is when …

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SEO Benefits of Having Strong Social Media Presence for Businesses

Social media is much more than having an online presence. It comes with a host of benefits starting from brand recognition, marketing, advertising, to customer service. What about SEO benefits? Experts say the relationship between social media and SEO is complicated. Let’s explore that in detail. Does Social Media Benefit Your SEO Effort? A few years ago, nobody could have guessed what social media would become. Facebook is the ultimate social media superpower. Instagram has 700 million users, MySpace no longer exists and Google algorithms have changed. Since the social media landscape has changed, so has the relationship between a …

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How Social Listening Best Practices Can Improve Your Conversion Rates?

Technology has introduced a lot of ways to make your business flourish. It has created a significant impact on how your customers live their lives and how they perceive things around them, especially when it comes to products or brands that they use. One of the most significant innovations that technology has brought upon for businesses is social media. However, leveraging on different social media platforms to expand your reach and grow your brand does not necessarily mean just posting content. It is more than that. You have to get to know your audience and understand their needs. You need …

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How to Incorporate Social Media in Your B2B Marketing Strategy?

When many business owners think of social media marketing, they tend to approach it from a fairly narrow perspective. Small businesses often think small; posting product photos or pictures from events and providing up to date information on hours and services available. Big businesses, on the other hand, want to come across as personable and relatable to customers; many have taken to being irreverent or even rude to better “fit in” with the online culture. Companies who primarily serve other businesses, however, may not even consider social media marketing to be worth attempting at all. A mistake that can cost …

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How to Manage Social Media Accounts for Small Businesses?

Any small business strategy should incorporate social media into account. With the growing number of users on different social media platforms, chances are your customers and prospects are there. Why is Social Media Presence Important? If your account is not being active and engaging on social media as a business, you won’t get the chance to solve poor customer experiences. These negative accounts can spread like wildfire through your client-base and may damage the reputation of the business you’ve worked hard to build. The last thing you’d want to happen is for your customers to be invisible to you until …

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Applying Big Data to Advantage Your Social Media Advertising

The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding of the data is what makes us able to customize our relationship with the user/consumer. We can use the channel …

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The Facts and the Unknowns about Social Media – Is it Bad for You?

The less unknown fact is about 40% of the people in the world are using social media, not spending less than two hours daily. According to the reports are online tweeting, sharing, and updating on social media platforms. Notably, it is playing a more significant part in our lives, and this could bring a negative impact on our health, either mentally, emotionally, or even physically. However, social media is essential when it comes to marketing. Social media marketing is a situation whereby we use social media sites and website design to promote our business’s products and services. Most of the …

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How the Internet Can Help Seniors (Older Adults) to Avoid Depression?

Roughly fifteen percent of older adults suffer from an issue of depression. Also, more than ten percent of them commit suicide.  During the old times, it was extremely difficult for older adults to get in touch with their relatives and friends because of limited access to communication sources such as mobile and internet. With the advent of smartphones and high-speed internet plans, now seniors can get in touch with their colleagues or friends within a few seconds to get rid of loneliness. Here we have listed more such benefits of modern technology and internet that help seniors to avoid depression: …

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