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How to Manage Social Media Accounts for Small Businesses?

Any small business strategy should incorporate social media into account. With the growing number of users on different social media platforms, chances are your customers and prospects are there. Why is Social Media Presence Important? If your account is not being active and engaging on social media as a business, you won’t get the chance to solve poor customer experiences. These negative accounts can spread like wildfire through your client-base and may damage the reputation of the business you’ve worked hard to build. The last thing you’d want to happen is for your customers to be invisible to you until … Continue Reading…

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Applying Big Data to Advantage Your Social Media Advertising

The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding of the data is what makes us able to customize our relationship with the user/consumer. We can use the channel … Continue Reading…

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The Facts and the Unknowns about Social Media – Is it Bad for You?

The less unknown fact is about 40% of the people in the world are using social media, not spending less than two hours daily. According to the reports are online tweeting, sharing, and updating on social media platforms. Notably, it is playing a more significant part in our lives, and this could bring a negative impact on our health, either mentally, emotionally, or even physically. However, social media is essential when it comes to marketing. Social media marketing is a situation whereby we use social media sites and website design to promote our business’s products and services. Most of the … Continue Reading…

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How the Internet Can Help Seniors (Older Adults) to Avoid Depression?

Roughly fifteen percent of older adults suffer from an issue of depression. Also, more than ten percent of them commit suicide.  During the old times, it was extremely difficult for older adults to get in touch with their relatives and friends because of limited access to communication sources such as mobile and internet. With the advent of smartphones and high-speed internet plans, now seniors can get in touch with their colleagues or friends within a few seconds to get rid of loneliness. Here we have listed more such benefits of modern technology and internet that help seniors to avoid depression: … Continue Reading…

Blogging Vs Microblogging

Blogging Vs Microblogging: Which One is Right for You?

A blog is a platform to share ideas and publish your thoughts without sticking to any limits. The owner of the blog has total freedom and flexibility to express his opinion according to his own wish. A blogging website offers an online space where you can publish articles, news, images, and hyperlinks without any stringent boundaries. Microblogging also has known as ‘Nano Blogging’. It is a recent development in the field of blogging that allows the owner to convey his message in fewer words to reach the influx of audiences. Are you not sure which alternative out of blogging and … Continue Reading…

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How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Social media marketing is considered as the most effective tool for businesses to reach their targeted customers. If you are not using social media platforms in your online advertising campaign then you are missing out on a significant amount of business. Running an advertising campaign on social media channels such as Facebook, Instagram and Twitter will help you to drive leads and generate sales. Here we have listed some useful tactics that will help you to get the best out of your advertising campaign on social media channels. Use of Twitter in your online advertising campaign To run an advertising … Continue Reading…

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11 Tips to Protect Your Business Social Media Account from Hackers

Having your social media account hacked can have drastic consequences for a business. Being hacked sends the message that your customer’s information is not safe. It can be a nightmare for your reputation as well, especially if the hacker gains access to client emails or other personal information. The best offense when it comes to hackers is a good defense. Following these tips will help you protect your business social media account from hackers. 1. Keep Everything Updated Hackers are constantly looking for security holes; they can worm their way through. However, software companies regularly update to prevent this from … Continue Reading…

How to Build, Design & Market a Killer Website for Your Startup Business?

How to Build, Design and Market a Killer Website for Your Startup Business?

Every startup business needs a website. A website opens up a new world of opportunity to all types of businesses – big or small. If you have a startup business that is just taking off, one of the first things you would like to do is get your website in place. The question then arises – should you create your website or should you depend on an experienced web designer to create your online presence? If you decide to create your website, know that you can create a high-quality website almost free of cost. Creating a user-friendly and effective website … Continue Reading…

How to Hack Instagram Marketing Using Influencers

How to Hack Instagram Marketing Using Influencers?

Instagram is the most loved social media platform by millennials and other Instagrammers. Instagram is growing in popularity and there are millions of people using Instagram every month. When it comes to marketing, Instagram has found to be effective giving brands a sound reach, awareness, and a solid social media presence. In the past years, marketers have started earning a bunch from collaborative marketing endeavors using Instagram. Influencer marketing is gaining notoriety and taking social media by storm. Social media marketers started using influencer marketing as it is the greatest way to attract and reach millions of target customers. If … Continue Reading…