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11 Tips to Protect Your Business Social Media Account from Hackers

Having your social media account hacked can have drastic consequences for a business. Being hacked sends the message that your customer’s information is not safe. It can be a nightmare for your reputation as well, especially if the hacker gains access to client emails or other personal information. The best offense when it comes to hackers is a good defense. Following these tips will help you protect your business social media account from hackers. 1. Keep Everything Updated Hackers are constantly looking for security holes; they can worm their way through. However, software companies regularly update to prevent this from … Continue Reading…

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20 Social Media Best Practices for Online Marketing in 2019-2020

2018 has witnessed several additions and improvements in social media trends. You may have observed constant development in influencer marketing, video content and augmented reality. The year 2019 has half done and you may wonder what does this year has in store for you. It is also time to make predictions about social media practices that will be in strong focus in the upcoming year. Here is a list of social media best practices for online marketing that you must watch out for: 1. Chatbots Chatbots used in social media platforms will be a vital part of online marketing in … Continue Reading…

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How to Use Social Data Analytics to Launch a Successful Marketing Campaign?

Social media is here to stay for a while. And why not? There’s so much information it provides us with, and businesses draw great benefits from brand exposure they get on social media. The biggest advantage of being active on social media as a business is the abundance of social data and analytics. Using social media for marketing purposes doesn’t only mean getting more likes and shares. It’s also about boosting engagements and seeing what’s working for your business and what’s not. Whatever your marketing-related issue is, social data has a solution to that. Social Data Statistics Social media has … Continue Reading…

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Privacy, Security & Health Risks of Social Media & How to Prevent Those

Social media has become one of the most vital parts of every single person’s life. One cannot imagine his/her life without having a day spent on social media. Facebook, Twitter, Gmail, WhatsApp, Snapchat, Instagram, and LinkedIn are some of the well-known social media websites. They have more than 100 million users all over the globe. While you use your social media accounts, there is someone who keeps on spying you and your social media accounts. These are the social media hackers who get through your accounts by getting your account credentials known. Along with this type of risk, there are … Continue Reading…

7 Social Media Trends that Change the Game for Ecommerce Websites

7 Social Media Trends that Change the Game for Ecommerce Websites

We all are aware of the effectiveness of social media strategy for E-commerce business. If you still have not nailed down your social media strategy yet, then here check the 7 important social media trends that an e-commerce business cannot afford to go without! 1. Focus on Product Photos and Visual Platforms Customers on the other side of the desktop are not able to try, taste, or test your product. They can only see it. Hence, it is of utmost importance for e-commerce stores to click high-quality product photos. Once clicked, publish the photos on as many visual social platforms … Continue Reading…

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7 Tools Every Social Media Manager Should Use for Marketing Campaigns

Social media is a different planet altogether, and yes, we all are its inhabitants, to the extent that people nowadays are spending more time on it, than in the real world. So, why not businesses? The increasing popularity of social media has tempted the businesses to the core, particularly, from a marketing point of view. We have them all on at least one of the social media platforms, of course, except the losers; be it the businesses offering baby bottles to botox or cribs to coffins. Just in case you’re wondering on my choice of examples, I tend to make … Continue Reading…

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How to Not Sink Your Product Through Social Media?

Even the most informed website owners commit a large number of mistakes on social media. Social media grows every day and with it, the requirements for a successful marketing strategy for your product changes. Mistakes you do along the way can cost you, your customers & fans, and decrease your reach. But, being aware of those mistakes and knowing how to make things right can do the exact opposite, and help you sell your product more than you ever planned for. Social media marketing is done all around and by many. This gives you access to all kinds of information … Continue Reading…

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How to Improve Your SMM Campaign? Here are 3 Effective Ways!

The expansion of social media created a substantial shift in our relations with the marketplace. Today, all businesses must follow online trends in order to become successful or at least stay relevant. Social media marketing (SMM) plays a big role in increasing a brand’s reputation, as well as reaching out to potential customers more effectively. While this method requires experts in the field of online marketing for it to be properly utilized, there are, nevertheless, some general tips you can use to bring your SMM campaign to the next level. Tools You Should Include on your SMM Campaign To better understand social … Continue Reading…

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Keep a Tab on Your Brand’s Performance on Social Media for Continued Improvement

Social media has become one of the essential parts of our lives today. It is an essential platform for marketing your products and services. There are thousands of businesses that are making tons of profit every year owing to the social media platform. However, as a social media strategist, I would like to tell the readers that they should always track how their brands are doing as well as what can be done further to make things more better. In this post, we will discuss the factors above and the critical aspects related to them. Benchmarks and measurements: The very … Continue Reading…

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Tips to Incorporate Great Content in Your Social Media Marketing Strategy

Congratulations on taking the plunge and trying out business ownership. Owning a business of any kind is hard work. First, you have to build your customer base – who want what you’re selling? Who can they pass the message on to? Word of mouth is our best friend, and testimonials sell products. It’s not news that good products with good marketing are the most successful in the market. And now with the recent social media explosion, sites like Facebook, Twitter, and Instagram have completely revolutionized the way Americans and people around the world shop. Never before has everything been so … Continue Reading…