Social

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ESG in The Light of Major Industries

When we talk about ESG, we first understand what it means. So, it stands for “Environmental, Social, and Governance”, which refers to a stakeholder-focused approach to business. As ESG becomes more prominent in directors’ minds, it’s critical to recognize the global subtleties that drive regional attention. Companies that follow ESG guidelines commit to behaving responsibly in all possible dimensions. The broad classes of environmental, social, and governance encompass a wide range of challenges. Among these are: Environmental Protection for the …

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Privacy, Security & Health Risks of Social Media & How to Prevent Those

Social media has become one of the most vital parts of every single person’s life. One cannot imagine his/her life without having a day spent on social media. Facebook, Twitter, Gmail, WhatsApp, Snapchat, Instagram, and LinkedIn are some of the well-known social media websites. They have more than 100 million users all over the globe. While you use your social media accounts, there is someone who keeps on spying on you and your social media accounts. These are the social …

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How to Put the Zing Back into Your Social Media Campaign?

Anyone who possesses even a modicum of experience within the online retail industry is aware that a strong social media presence is one of the keys to success. Not only can these channels provide an excellent way to interact with customers, but they are often used in order to measure the success (or failure) of an ongoing marketing campaign. However, there can still be times when a strategy no longer seems to be producing beneficial results. Much like a hot …

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How Social Listening Best Practices Can Improve Your Conversion Rates?

Technology has introduced a lot of ways to make your business flourish. It has created a significant impact on how your customers live their lives and how they perceive things around them, especially when it comes to products or brands that they use. One of the most significant innovations that technology has brought upon for businesses is social media. However, leveraging on different social media platforms to expand your reach and grow your brand does not necessarily mean just posting …

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How to Incorporate Social Media in Your B2B Marketing Strategy?

When many business owners think of social media marketing, they tend to approach it from a fairly narrow perspective. Small businesses often think small; posting product photos or pictures from events and providing up to date information on hours and services available. Big businesses, on the other hand, want to come across as personable and relatable to customers; many have taken to being irreverent or even rude to better “fit in” with the online culture. Companies who primarily serve other …

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How to Manage Social Media Accounts for Small Businesses?

Any small business strategy should incorporate social media into account. With the growing number of users on different social media platforms, chances are your customers and prospects are there. Why is Social Media Presence Important? If your account is not being active and engaging on social media as a business, you won’t get the chance to solve poor customer experiences. These negative accounts can spread like wildfire through your client-base and may damage the reputation of the business you’ve worked …

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Applying Big Data to Advantage Your Social Media Advertising

The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding …

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The Facts and the Unknowns about Social Media – Is it Bad for You?

The less unknown fact is about 40% of the people in the world are using social media, not spending less than two hours daily. According to the reports are online tweeting, sharing, and updating on social media platforms. Notably, it is playing a more significant part in our lives, and this could bring a negative impact on our health, either mentally, emotionally, or even physically. However, social media is essential when it comes to marketing. Social media marketing is a …

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11 Tips to Protect Your Business Social Media Account from Hackers

Having your social media account hacked can have drastic consequences for a business. Being hacked sends the message that your customer’s information is not safe. It can be a nightmare for your reputation as well, especially if the hacker gains access to client emails or other personal information. The best offense when it comes to hackers is a good defense. Following these tips will help you protect your business social media account from hackers. 1. Keep Everything Updated Hackers are …

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20 Social Media Best Practices for Online Marketing in 2019-2020

2018 has witnessed several additions and improvements in social media trends. You may have observed constant development in influencer marketing, video content and augmented reality. The year 2019 has half done and you may wonder what does this year has in store for you. It is also time to make predictions about social media practices that will be in strong focus in the upcoming year. Here is a list of social media best practices for online marketing that you must …

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