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Is Posting Fake Reviews for Your Online Business Worth the Risk?

Ever sit back and wonder how your competitors are raking in hoards of glowing reviews despite all of your constant efforts to get your customers to write just one? You may be somewhat relieved to know that a lot of online businesses are paying different freelancers to write those reviews for them. This means a lot of the reviews you see on sites like Yelp or other popular review sites are fake reviews. Those of us who run an online … Continue Reading…

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Companies That Live Up to Their Branding Hype on Customer Satisfaction

For assured success in the current digital market, brands have to be authentic in their online marketing. This is especially so because people want authenticity in branding, particularly due to the prominence of advertising online. For brands, digital marketing is no longer only about getting seen by the market. But it is about ensuring that the message you put across is identifiable, relatable, reliable and verifiable. Basis of authentic branding As mentioned, authentic branding is not just rooted in growing … Continue Reading…

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Exploring the Impact of Technology & Social Media on Today’s Businesses

Do you want to bring change to your business? Do you want to enhance your social presence? Well, you should think about implementing social media tools as well as making technical changes. It can seriously give a positive impact on your business. In this post, we will discuss seven technology trends that you need to accept for stepping ahead in the digital competition. You can put a serious impact on your business with proper and effective uses of these tools. … Continue Reading…

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SEO Tips: Keys to Ranking for Voice Search in 2018

Voice search has been a hot topic for a number of years now, and with good reason. Data shows that more searches than ever, around 60% according to Hitwise, are performed on mobile devices. This alone changes the thinking or SEO agencies, but there is more. Voice searches are rising incrementally, and 2018 promises to be an even bigger year than ever in that arena. Think of it this way: Siri is your best friend on an Apple device; it … Continue Reading…

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Start Outsourcing and Grow Your Online Business Like a Pro

So, you’ve decided to join the rest of world and try your hand at starting an online business. What you’ve most likely discovered by now is that there is literally a laundry list of things to do, which has left you wondering where and how to start. Like most entrepreneurs, you want to learn and do every task entirely on your own. Having a “can-do attitude” is a great approach to tackling and mastering new tasks. However, few people can truly … Continue Reading…

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7 Effective Ways to Promote Real Estate Businesses Online

In the old days, people looking to purchase real estate would visit their local real estate agency or browse through a real estate catalog that was sent to them in the mail. Now, people go online to search for real estate and find the best deals. If you own a real estate business, then you will never be successful if you are not effectively promoting your business online. However, this doesn’t just mean posting a few classified advertisements on Craigslist … Continue Reading…

The Value of Developing Accurate Buyer Personas (Infographic)

The Value of Developing Accurate Buyer Personas (Infographic)

No matter what industry or field you’re in, understanding your customers is crucial to success. If you want to sell more of your product or service, you have to know what drives customers’ purchasing decisions. This is where buyer personas come in. According to HubSpot, personas can make websites 2-5 times more effective—yet, there are still many companies who are not using personas in their marketing and sales processes. If you’re unfamiliar with buyer personas, now is the time to learn. … Continue Reading…

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10 Recommended Software Every Businessman Should Use in 2017

When businessmen say that their business runs on their own they actually mean that they are awfully indebted to a bunch of software applications which continuously provides the machine while staying behind the curtains. The range of operations that these business software take care of are enormously large starting from document storing to e-mail management and coordinating teams. Lots and lots of pages of codes go into running a business. At present times, businesses cannot make do without the help of these heaps of … Continue Reading…

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Tips to Ensure a Successful Product Launch for your Business

If you have lots of products and want to explore them all around the world then find here top quality suggestions and tips beneficial for you. Business achievement can be tougher than ever these days; this is also growing more and more. With more rivalry and a challenging economy, the risks behind every business choice can be the life or death of your business. These types of issues can mean the difference between a successful business and one about to … Continue Reading…

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How Cloud Access Security Brokers Prevents Thieves from Stealing Data

Whether you like it or not, we are now living in a cloud-centric world. If you still haven’t embraced and accepted the cloud, it’s time to do so. The usage of cloud applications is growing rapidly, as businesses and employees take full advantage of the cloud’s efficiency and flexibility. So, how do you protect your cloud data from being stolen? Cloud access security brokers (CASB) are a security software based on four pillars of cloud security: visibility, compliance, threat protection, … Continue Reading…

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