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7 Tips to Make Your eCommerce Business Wildly Successful

ECommerce businesses are one of the most significant milestones of the digital age. The exponential growth of the online world has ensured that businesses are no longer confined within geographical boundaries. However, the advent of the eCommerce is wreaking havoc on the retail world. The brick-and-mortar shops are mostly closing up as a result of the online stores that are facilitating the customers with benefits that were not thought to be plausible until a few decades back. Naturally, now these brick and mortar shops have been forced to create a solid online presence of their own. But it is not … Continue Reading…

7 Tools to Ease the Logo Design Process for your Business

7 Tools to Ease the Logo Design Process for your Business

The success of any brand doesn’t only depend on quality products or service but a lot of factors. Logo design is one of those factors. It gives a brand a unique visual personality. From Target’s Bullseye to Nike’s Swoosh, you will find many logos becoming as sensational as the businesses they symbolize. More than 80% of marketers cite visuals being stronger than standalone content. There are more reasons than one why you should use a visual for banding. Visuals help brand irrespective of their size to communicate with their prospects. They help people identify a brand from its competitor. You … Continue Reading…

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8 Ways to Increase Your Brand Awareness on Social Media

Social media has become an integral tool for marketing. The amount of social network users is so dramatic, that it’s not worth neglecting the opportunity to make use of it. In this article, I’m sharing 8 ways to boost your brand’s public awareness, regardless of the social media platform you work on. It will be of particular use for social media and digital marketers as well as those who are interested in how social media work in general. 1. Know your audience Before you start the promotional campaign, you should know your target audience. Learn more about the habits of those who might … Continue Reading…

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Why You Should Consider Translation in Your Small Business

Most startups never think about localization or translation until later on in the business cycle. However, if started earlier, it can accelerate business growth and increase revenue streams. Owners of small businesses or tiny startups are normally focused on recouping their starting capital. This money might have been raised through a bank loan, financing through friends and well-wishers or even through savings made over many years. Therefore, their minds are predominantly fixated on offsetting such debts and regaining stability in their lives. The greatest focus is generally placed in getting as much revenue as possible through large sales volumes. The … Continue Reading…

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Business Tools For Which You May Be Over-Paying

Running a business is a lot of work. But thanks to the many different business tools out there, it has become a lot easier to manage. Instead of tracking invoices, payments, and spending manually, there’s a software that will do it all for you with little effort required on your part. Instead of having to adjust your marketing based on trial and error, there is analytics software that can tell you exactly how well something is performing. As great and useful as these business tools can be. Though, they can also end up being quite expensive. As an example, it … Continue Reading…

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5 Reasons Why Does Your Business Need a CRM

Most business owners often forget an appointment or email they just had to send to their clients every day. Such unpleasant things happen when your duties, contacts, and tasks increase with growing business volume. You must keep in mind that saving everything on sheets scattered around the desk, notebooks disappearing every now and then or in the phone’s memory is not only insufficient but also extremely troublesome. However, by using the Customer relationship management software, you can efficiently manage everything that is happening in your business. Let’s see how. 1. The Creation of a large Customer Base at One Place … Continue Reading…

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What are the Benefits Enterprise Business Get Using WordPress Platform?

Web hosting is the most important part of new business these days. Not having a website is considered to be a trend that cavemen followed when there is a digital revolution going on in every field and industry. The portfolio of a company is made stronger and the presence of the brand becomes more noticeable when it owns a website to display the products, services, and knowledge of the business to enthusiastic visitors. Hosting a website is very easy and cost effective these days. Depending on the type of online presence you need, you can fixate a budget and the … Continue Reading…

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The Basic Digital Elements that You Must Get Right

Taking your business online can be a daunting prospect, but the truth is that it is very simple. Having an online presence is critical, and these days, most companies have one. But there is a very fine line between doing it and getting it right, and as with anything the old adage, if you are going to do it, do it properly, applies. The problem with moving into the digital realm is that everybody understands it or knows what they are doing. So, with that in mind, here are a few key areas that you or your digital partners need … Continue Reading…

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How Data Protection Changes Affect Small Businesses?

Data protection is often overlooked by small businesses. However, in 2018 a renewed focus has been put on data protection policies, and there have been changes made that could negatively impact a small business if they are found to be noncompliant. If you run a small business and haven’t given much thought to data protection in the past, it’s time to invest in resources that can help in this area. Here are some interesting facts about data protection and how changes in this area affect small businesses. Small Businesses are at Risk While big businesses may have more information to … Continue Reading…

Franchise Marketing

4 Key Components in Developing A Franchise Marketing Plan

Marketing a Franchise isn’t easy. It takes a lot of planning to devise the best strategy that will work best to your advantage. So, what do you need in your plan to make it the most effective for you long term? This article will give you the top key components that are required when developing a franchise marketing plan. Let’s get started. Marketing Plan 101: What You Need to Know Recommended for you: How Digital Marketing Will Change in 2019? All You Need to Know! 1. Find Who Your Target Audience Is Before you can market your franchise, you need … Continue Reading…