Small Business

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How the Prosperity of Business Depends on Enterprise Application Integration?

In the hyper-competitive world, enterprise application integration (EAI) has become a critical concern. According to the RightScale survey, application integration solutions are getting adopted rapidly. As a business owner, you might be thinking about how enterprise integration will help your business prosper. Thus, roll out the curtains; let’s explore the benefits of it. However, before diving into the benefits of enterprise application integration, let’s quickly understand what is EAI, the different approaches, the importance and the benefits of EAI for businesses. Let’s get started! What is EAI (Enterprise Application Integration)? Enterprise application integration bridges the gap between different software programs. …

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10 Successful Easter Market Campaigns for Small Business

Easter basket sets are what you are likely to see around the shopping mall during the much-anticipated Easter season. That’s in the mission of Easter market campaigns for big and small businesses. As customers stroll around the retail stores searching for gifts for their dear ones, they get inspired by the sweet bunnies and crackled eggs as they lovingly smile at them. Well-packaged to entice everyone. It is also a perfect time to take a holiday, so your marketing should be timely if you are in this business. Easter is the ideal time to splurge. What other campaigns do you need …

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A Basic Guide from Setting Up M-Commerce to Generating Profits

As the trends and popularity of smartphones are increasing, businesses have found a new way to reach the target audience. More than e-commerce solutions is the m-commerce development that has outstripped the traditional brick and mortar stores around the world. In recent years, the share of US online retail shopping has surpassed all the previous records. Considering the average time spent on the smartphone, businesses moving to mobile phones is no surprise. E-commerce made its place in our day-to-day lives recently. And now with e-commerce moving to our mobile phones, m-commerce is gaining popularity. Many of us often confuse the …

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11 Ways to Cut the Cost of Starting Your Small Business

When first starting out, businesses often have to face a range of unavoidable costs that can be tricky to deal with while you are still building your customer base and trying to market your products. The good news is that no matter what type of business you have started or are thinking about starting in the near future, there are several options to consider if you want to keep your costs low. From shopping around for equipment, trading services with other businesses, and using comparison sites to find the best rates for your utilities, all it takes is a little …

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10 Businesses That Are Booming in Covid-19 Pandemic

The coronavirus is reshaping our world; it is forcing people to spend more time with their families, forcing people to clean themselves constantly and be more considerate about their intimate relationships. It has closed all the restaurants, pubs, hotels, casinos, theatres, and everything where a large no of people used to gather and eventually quarantining people in their houses with no physical contact with the outside world. The pandemic has unbelievably disrupted the whole world. From business to lifestyle and livelihood this tiny creature has turned our lives upside down overnight. Many businesses and industries such as travel, aviation, hospitality …

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Miro Online Whiteboard Review – Is it a Good Digital Collaboration Tool?

An online whiteboard is a learning space where both the educator and the students can virtually interact with each other in real-time via the internet. Whiteboards, be it traditional or digital, are found in almost every classroom, which makes it easy for teachers to explain. The amazing qualities that characterize the digital product are: It can be wiped quickly. It is visibly bright. And, it attracts focus on the student’s attention.    Miro Online Whiteboard is a free, fast, and very simple to use whiteboard that is built with the intention to help you collaborate anywhere, anytime. It’s the most perfect …

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Is SMS Marketing a Good Option for Small Business Owners in 2020-21?

Text messaging isn’t only a convenient way to chat with your family and friends. If you are a small business owner, it can be a powerful marketing tool, especially in the coming year. Since people worldwide now utilize mobile technology devices, there’s a prevailing tendency to actively engage via text messaging than competing online media avenues such as social media or email. Many smartphone users have programmed their devices to alert them when a new text message arrives, and most messages are read within just several minutes of delivery. Thus, it has become a viable option to engage consumers. Some …

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7 Ways Personalized Mugs Can Invite More Sales Your Way

Planting a seed of interest in a customer wins you half the battle; a good salesperson knows this. Some people are uncomfortable giving sales speeches, which limits them to grab a new customer. Introducing people to your brand in a friendly way can help you pass this barrier. Have you tried personalized mugs for promotion to invite more sales? Mugs are one of the cost-effective materials and provide an attractive canvas for your brand message or brand logos. A personalized mug can create a beautiful memory. They are very versatile and creative, which makes them perfect for making people happy. …

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6 Key Metrics to Measure the Effectiveness of Online Events (Infographic)

Since the COVID-19 crisis, there has been a sharp increase in the number of online events. But just like offline events, it’s not enough to just host these events. You also need to put in the hard work to promote your virtual event and create buzz around it. While you are at it, it’s also important to keep an eye on key metrics to assess whether or not your marketing efforts are paying off. If you’re lagging behind, you can change your strategy to make the event more successful. That brings us to the question — which key metrics should …

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