cyber-security

Data Masking & Other Methods to Use to Reduce Insider Security Threats

Business owners spend some much time trying to guard against outside threats to their data that they forget all about insider security threats & data breaches. Unfortunately, insider data breaches are a lot more common than you may think. Over 58 percent of the data breaches in the healthcare industry are perpetrated by insiders. Regardless of what industry you operate in, putting the right safeguards in place to prevent this type of theft from happening is a must. Read below to find out more about what you can do to minimize insider data security threats. Recommended for you: Data Encryption: … Continue Reading…

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How Pros are Winning the Digital Marketing Game?

A dominant online presence is vital these days as it allows businesses to extend their reach and also helps in building their brand. Digital marketing is the investment that they cannot do without. Digital marketing is the buzzword in the 21st century among the businesses. No business can envision or afford to execute the strategies of digital marketing for growing their business. If you are wondering that how pros are winning the game of digital marketing then have a look at some of the strategies that they have integrated: Don’t ignore brand awareness A lot of firms focus their attention … Continue Reading…

How to Build a Successful Data Strategy – A 7 Step Guide

Having a carefully crafted data strategy is now more important than ever before; with so much data being produced every hour and a vast array of tools available to use it to your advantage, it’s essential that your whole team is on the same page. With this in mind here are the steps you need to take to put together an effective data strategy for your company. First… Why It’s Important There are several reasons why a data strategy is becoming so essential for today’s businesses. Firstly, it allows your company to be as agile as possible, and this is … Continue Reading…

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Keep a Tab on Your Brand’s Performance on Social Media for Continued Improvement

Social media has become one of the essential parts of our lives today. It is an essential platform for marketing your products and services. There are thousands of businesses that are making tons of profit every year owing to the social media platform. However, as a social media strategist, I would like to tell the readers that they should always track how their brands are doing as well as what can be done further to make things more better. In this post, we will discuss the factors above and the critical aspects related to them. Benchmarks and measurements: The very … Continue Reading…

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Experiencing Employee Productivity Issues? Here are Some Common Causes for This Problem

One of the biggest concerns you should have as a business owner is maintaining high productivity levels. If your productivity levels get too low, it may result in you losing both money and clients. Each year, American-based businesses lose about $411 billion due to low productivity. The key to properly addressing issues with productivity is figuring out the root cause of these problems. The following are just some of the most common causes of low productivity levels and what you can do to fix them. Recommended for you: 7 Excellent Productivity Hacks for Procrastinating Writers. Employees Who Are Poorly Supervised … Continue Reading…

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The Big Six of an eCommerce Team – Who You Need to Hire and Why?

You want the job done well, you do it yourself. Well, there is a grain of truth in this philosophy. But starting up an eCommerce company and shouldering all the responsibilities, one can find 24 hours to be absolutely insufficient for a day. What is more, or what is worse for a business, taking on multiple tasks, one will probably fail to do any of them competently. If a team is a must, how large should it be to keep a web store operating properly? We understand that it is essential to be especially scrupulous about expenditures at the beginning … Continue Reading…

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How Can You Use Cloud Technology for Your Small Business?

Many big companies have adopted the idea of data and analytics because it ensures positive results. According to a study done by IDG, 78% of the companies have shown faith in the collection of data and its intense analysis, and they think this can change the ways of doing business. But when it comes to small businesses, it gets more about the related economics that is the deployment of money in a more productive way. As a survey sponsored by SAP suggests, small businesses have shown their inclination towards the cloud, but most of them are still in their initial … Continue Reading…

social-media-business

Top 10 Ways Social Media Can Help Your Business

Social media is a tool that people use nowadays in order to make their businesses more popular, to increase their profitability and attract more clients.  Business owners should actively look for ways to make their companies evolve. Social media marketing is accentuated for its tremendous impact on the way a company is perceived. Getting started with the basics might help you enormously in your path, so go ahead and gather as much information about this topic as possible. Start with this list of methods through which social media could have an impact on your own company: 1. Spreading the word … Continue Reading…

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10 Important Benefits of Digital Signage Advertisement on Cab Car

Digital signage appears everywhere, from commercial spaces to hotel lobbies. You can even find them in places as unlikely as zoos and botanical gardens and even on cars now. They are an excellent tool wherever information needs to be communicated quickly and efficiently. At the heart of every business is the aspiration to grow and have success. A company can achieve this goal by taking advantage of the current era of digital technology. For example, a company may use a customizable digital signage system on car wraps to increase customer engagement, improve brand reputation, and improve internal and external communication … Continue Reading…