SEO Tips

Mobile Marketing

High Time to Gear Up Your Mobile Marketing Plans

Time and again, a company will come up with the question which is more of a dilemma, “Is it the right time to drive most of the marketing resources towards mobile marketing?” Most of the time this question will be left unanswered and conventional practices shadows its importance for the fear of not getting good returns of investment. It is time to delve inside this idea to make mobile marketing an important part of your company’s business plans. We are living in an era of smartphones and tablets, and it is no surprise that most of the engagements in the …

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video marketing

Video Marketing – A Rank Boosting Marketing Technique for Websites

Video marketing is a great way to help your SEO but isn’t part of everyone’s strategy when really it should be. With today’s search engine results videos can take a much privileged place when it comes to where they rank.  No longer do you have to go directly to the likes of YouTube or DailyMotion to playback a video, instead they appear right at the top of search for chosen keywords. If that’s not enough to get you preparing your camcorder and script ideas, then did you know pages with videos embedded into them are 53 times more likely to …

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Top 10 WordPress SEO Tips

Top 10 WordPress SEO Tips that Every Blogger Should Follow

WordPress websites, or blogs, are a great way to connect with your audience whether you are looking to forge a personal, professional, formal or informal connection. However, it will only be effective if you have a wide reach and your target audience is actually able to reach your blogs. This is where SEO, search engine optimization, comes in. SEO is a process designed to bring traffic to and increase the visibility of your WordPress website. Here are 10 helpful WordPress SEO tips for your WordPress website. 1. Creating optimized content: One of the best ways to ensure that search engines …

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Top 8 Social Media Automation Tools to Boost your Social Media Marketing Strategies

Top 8 Social Media Automation Tools to Boost your Social Media Marketing Strategies

Social media marketing is not as simple as it sounds. For it to be totally effective and worthwhile, you have to consider using helpful tools that can automate things better and can make your social media work extra convenient. Here are some of the most widely used social media automation tools to give you the online boost: 1. Nimble You can’t be successful in social media like Facebook if you don’t engage with people the right way. The best social media and Facebook Strategy involve those that are geared towards being up close and personal with your audience. You have …

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How to Combine Conversion Rate Optimization (CRO) with SEO

How to Combine Conversion Rate Optimization (CRO) with SEO

Simply stated, Conversion Rate Optimization (CRO) is the new SEO. Every day the internet gets more complicated with Optimization marketing jargon: Search Engine Optimization, Landing page optimization, website optimization, local optimization, mobile optimization, content optimization and keyword optimization among others. So to add Conversion Rate Optimization is to complicate matters. To a layman, the term CRO can sound like another jargon that should be left to marketing geeks. For a long time, many people have heard so much about SEO, but not CRO and many of them are contented not to know anything about CRO. However, it is beginning to …

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google testing red slow label search results

Google Testing a “Red Slow Label” in Search Results for Slow Websites

The speed of a website is a crucial factor in deciding customer’s online satisfaction. Nowadays, people are loosing out patience to wait for slow loading websites as they have uncountable options to switch to in case they don’t like your website. Google is using this fact to test a “slow label” for search results pages that will warn the viewers before they open your site. This slow label might come out to be a game changer for searches made on Google. The basic idea of Google is to display a small red colored slow label next to the sites in …

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using-social-media-boosting-seo-efforts

Using Social Media for Boosting Your SEO Efforts

In the current online marketing scenario, SEO and Social Media are two faces of the same coin where one can’t exist successfully without the other. Online marketers practice them to meet same ends; increase online visibility, improve brand reputation and improve business deliverable. Both are organic and inbound strategies, that are intended to attract maximum visitors to your website naturally. Most successful businesses use social media and search engine optimization in conjunction with each other and those which have their SEO and social media working in silos are missing out on the bigger picture. Social media is dependent on high …

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ecommerce-seo

7 Essential SEO Tips for Your eCommerce Site

If your business is planning on selling any products or services via the World Wide Web, ranking higher than your competitors on Google is an absolute necessity for potential customers to find you. The truth is there is no point of crafting a fancy website with amazing products at the best prices if your site cannot be found on the page of search results on Google. After all, studies have shown that websites ranked number one receive an average click-through rate of 36.4%, which is more than double the rate for the number two spot. In order to ensure that …

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SEO-Search-Engine-Optimization

7 Traditional SEO Methods You Need To Drop Now

It will not be wrong to say that Google is the Holy Grail of internet today. The omnipresence of Google in every sphere of the virtual world is changing the definition of SEO. It is due to this reason almost every business develops its website keeping a detailed aspect of Google algorithm in mind. Though continuous modification is an attribute of the internet world, there are websites still following some traditional Search Engine Optimization methods. To catch such websites, Google employs its own tools. Every now and then, we hear, the frequent release of Google Panda and Penguin updates penalizing …

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Google-Analytics

Remarketing with Google Analytics – Tips & Tricks

Remarketing campaigns are essential for most (if not all) advertisers. Your goal is those users who already know you, and you aim to help them become your future customers by providing a better web experience on your website. If you are now convinced how beneficial Remarketing can be we will take a deeper look at how to create your campaigns. We are going to use Google Analytics to create lists and organize the data that it is available to use, for example, time spent on page, location, technology and more. The essential part is that these lists will help us …

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