How to Combine Conversion Rate Optimization (CRO) with SEO

How to Combine Conversion Rate Optimization (CRO) with SEO

Simply stated, Conversion Rate Optimization (CRO) is the new SEO. Every day the internet gets more complicated with Optimization marketing jargon: Search Engine Optimization, Landing page optimization, website optimization, local optimization, mobile optimization, content optimization and keyword optimization among others. So to add Conversion Rate Optimization is to complicate matters. To a layman, the term CRO can sound like another jargon that should be left to marketing geeks. For a long time, many people have heard so much about SEO, but not CRO and many of them are contented not to know anything about CRO. However, it is beginning to dawn on them—online business owners, bloggers, affiliate marketers etc—that CRO is actually a big deal and is interconnected with SEO. If SEO is casting a net wide while fishing, then CRO is catching the right fish. In other words, CRO is the art of converting traffic brought by SEO methods. CRO is what you do after getting the click. So after SEO, the next mountain to be conquered is CRO. Sure, you can work yourself lame, do everything that needs to be done to attract a tsunami of traffic to your site, but if none of those visitors are signing … Continue Reading…

google testing red slow label search results

Google Testing a “Red Slow Label” in Search Results for Slow Websites

The speed of a website is a crucial factor in deciding customer’s online satisfaction. Nowadays, people are loosing out patience to wait for slow loading websites as they have uncountable options to switch to in case they don’t like your website. Google is using this fact to test a “slow label” for search results pages that will warn the viewers before they open your site. This slow label might come out to be a game changer for searches made on Google. The basic idea of Google is to display a small red colored slow label next to the sites in the search results that run slow ass per Google standards (a website with load time more than 8 seconds is considered as a slow loading website). The main benefit of this slow label would be to enhance the overall surfing experience of a user. As most of the people will probably skip those websites which have the slow label mark. This might lead to change in the traffic heavily as a site which is on the first spot in search result but is marked as slow might not get any visitors. There are various tools available on the internet to … Continue Reading…

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Using Social Media for Boosting Your SEO Efforts

In the current online marketing scenario, SEO and Social Media are two faces of the same coin where one can’t exist successfully without the other. Online marketers practice them to meet same ends; increase online visibility, improve brand reputation and improve business deliverable. Both are organic and inbound strategies, that are intended to attract maximum visitors to your website naturally. Most successful businesses use social media and search engine optimization in conjunction with each other and those which have their SEO and social media working in silos are missing out on the bigger picture. Social media is dependent on high quality content and strong brand presence, which are already an integral part of SEO, and therefore, the efforts that your spend on SEO can highly improve your social media outreach, which in turn will reward you with higher search rankings. Useful Resource: Wiki page of SEO (Search engine optimization) & SMO (Social media optimization). However, there is still widely prevalent confusion as to how social media really helps improve your Google search rankings. Most search marketers wouldn’t care to go into details leaving the social media guys wondering whether whatever they are doing is contributing to effective marketing. To solve … Continue Reading…

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7 Essential SEO Tips for Your eCommerce Site

If your business is planning on selling any products or services via the World Wide Web, ranking higher than your competitors on Google is an absolute necessity for potential customers to find you. The truth is there is no point of crafting a fancy website with amazing products at the best prices if your site cannot be found on the page of search results on Google. After all, studies have shown that websites ranked number one receive an average click-through rate of 36.4%, which is more than double the rate for the number two spot. In order to ensure that you are not missing out on this valuable traffic that can turn into sales, read on to learn the top seven tips for stepping up your eCommerce SEO game for a stronger online retail presence. eCommerce SEO Tips #1 :: Research the Most Effective Keywords As with everything else in life, investing the time in doing your homework and researching the most effective keywords for your web pages will greatly enhance your chance for success. When it comes to optimizing your website for eCommerce SEO, it is essential that you do some in-depth keyword research in Google’s free AdWords tool … Continue Reading…

SEO-Search-Engine-Optimization

7 Traditional SEO Methods You Need To Drop Now

It will not be wrong to say that Google is the Holy Grail of internet today. The omnipresence of Google in every sphere of the virtual world is changing the definition of SEO. It is due to this reason almost every business develops its website keeping a detailed aspect of Google algorithm in mind. Though continuous modification is an attribute of the internet world, there are websites still following some traditional Search Engine Optimization methods. To catch such websites, Google employs its own tools. Every now and then, we hear, the frequent release of Google Panda and Penguin updates penalizing websites using old SEO methods. Once Google penalizes a website, it is hard to recover, and the reputation of a website is gone for long. In my experience, if belief is shattered, it is impossible to build it back. If built, it would rarely be with the same client. You can now understand how much practicing these SEO methods can be dangerous for your website. Here are seven traditional SEO methods you need to drop now: 1. Mismanaged Content: Around 80% of the online traffic flows around the web content. The need of strong online presence is not just to … Continue Reading…

Google-Analytics

Remarketing with Google Analytics – Tips & Tricks

Remarketing campaigns are essential for most (if not all) advertisers. Your goal is those users who already know you, and you aim to help them become your future customers by providing a better web experience on your website. If you are now convinced how beneficial Remarketing can be we will take a deeper look at how to create your campaigns. We are going to use Google Analytics to create lists and organize the data that it is available to use, for example, time spent on page, location, technology and more. The essential part is that these lists will help us create much more specific and targeted campaigns. Remarketing usually requires advanced planning, since every list starts without any users and it is mandatory to gather enough data so you can consider starting your campaign. It is also recommended and considered as beneficial to set up your Remarketing lists before you have the budget available for your campaigns, this will help for your campaigns to be ready and good to go as soon as they are needed. We will now take a look how you can segment successfully your lists so you can run your Remarketing campaigns. How to use Google … Continue Reading…

SEO-Search-Engine-Optimization

How to succeed with Search Engine Optimization (SEO)

You have probably struggled with this for a while and it continues to confuse a lot of people around the internet. You have to be able to get to know how to do SEO well so that your website is going to be able to be ranked high on Google. However, there are so many SEO steps that most people simply give up on the system and try to do other things. However, it is easier than that. You can do SEO as long as you have the right system in play. You don’t want to hurt yourself with staying up late trying to post comments on blogs and making yourself work on trying to write articles with a thousand links. SEO Tips :: #01 One SEO mistake that people make is that they don’t make a sitemap and submit it to Google. A sitemap is going to give Google a list of URLs which they are going to be able to index into their list of website pages. [ Read more about SEO Mistakes. ] SEO Tips :: #02 You want all your links to be able to be followed. The reason for this is because you are going to … Continue Reading…

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10 Essential SEO Friendly Features Need to Have in Your CMS

Most people use Google, Yahoo, Bing and the like to search for all sorts of products all over the world. Thus the majority of traffic on your website comes from organic searches on search engines. This is the reason SEO has to be among the top considerations for you when selecting a content management system (CMS). Here are some features that will help you pick a CMS that’s ready for search engine optimization: 1. Ability to Customize Your Page Titles and Meta Data A good SEO-friendly CMS is the one that allows amending titles and Meta description. The title tag is a text that shows up as a link in Google results. It should contain important keywords to help the search engine determine what the page is about. It should be unique and no longer than 70 characters. Meta description is the text that shows up as the description in search engine results. Google’s Matt Cutts, its head of search spam, released a video last November stating not to have duplicate Meta descriptions across all the web pages as it could be considered duplicate content by Google. 2. Allowance of CSS Built Navigation Menus The ability to update the navigation … Continue Reading…

stolen-content

Tools & Tips to Deal with your Stolen Content (Plagiarism)

The internet space is ruled by content, and hence the quote “Content is King”. It typically attracts large number of people, which in turn establishes and popularises brands, increases visibility, engagement, and organic and social leads. That is the power of written words. No wonder then many unscrupulous entities rob high ranking and lucrative content for their own benefits. This form of thievery is also called “Plagiarism” where text based information, graphics, info graphics and ideas are simply copied and passed off as one’s own. Content-theft has turned into an epidemic. You need to make sure you protect your rights, rank and revenues generated from these informative literary pieces. After all an engaging content demands immense talent, passion, research and labour. So how do you know your precious article or product information has been robbed? Mentioned below are some of the ways you can find out. 1. Search Engine Query – One of the most popular and easy ways of finding whether your content has been flicked is Google or any other search engine. Simply paste a couple of unique sentences from your post and let the results speak for themselves. Scrutinise the links. If there are several websites apart … Continue Reading…

about-us-page

10 Worst Web Design Ideas for About Us Page

It goes without saying that ‘About Us’ is indeed the most crucial page of your website. With so many ideas available for designing the ‘About Us’ page, web designers often tend to get confused about choosing the right one. Finding the right idea for designing the ‘About Us’ page is actually the stepping stone towards a progressive business. Hence, if you too are keen on designing the perfect ‘About Us’ page for your website, there is a set of ideas you need to stay away from. So, without any further ado, let me walk you through these 10 worst web design ideas that need to be ditched by web designers who are planning to create an amazing ‘About Us’ page of a website. Worst Web Design Idea #1 – Not writing huge chunks of texts The more information you include on the site’s About Us page, the better it would be for your potential clients to trust you. Whatever you’re inclined on sharing with your customers must be well mentioned on the ‘About Us’ page. Don’t forget to proofread this text for any kind of grammatical or spelling errors. Worst Web Design Idea #2 – Not using rich color palette … Continue Reading…