Mobile Marketing

High Time to Gear Up Your Mobile Marketing Plans

Time and again, a company will come up with the question which is more of a dilemma, “Is it the right time to drive most of the marketing resources towards mobile marketing?” Most of the time this question will be left unanswered and conventional practices shadows its importance for the fear of not getting good returns of investment. It is time to delve inside this idea to make mobile marketing an important part of your company’s business plans. We are living in an era of smartphones and tablets, and it is no surprise that most of the engagements in the internet are coming from the mobile platforms. In the starting of 2013, more than 5 percent of sales of Amazon were coming through mobile, which when roughly estimated comes to around 6 to 8 billion dollars (according to the report by Citi Analyst Neil Doshi). The shopping trends have already inclined towards online years ago due to the ease of shopping and availability of products. It is an amazing thing that an increasing amount of Google search queries (around 15 to 25 percent increase as reported by the same report) is coming from the mobile platforms. Though mobile marketing is … Continue Reading…

video marketing

Video Marketing – A Rank Boosting Marketing Technique for Websites

Video marketing is a great way to help your SEO but isn’t part of everyone’s strategy when really it should be. With today’s search engine results videos can take a much privileged place when it comes to where they rank.  No longer do you have to go directly to the likes of YouTube or DailyMotion to playback a video, instead they appear right at the top of search for chosen keywords. If that’s not enough to get you preparing your camcorder and script ideas, then did you know pages with videos embedded into them are 53 times more likely to rank in Google? Not just rank, but rank on page 1. Tips for Creating Videos There are only a few things you need to create a video, and that is a camcorder, a script, a location and a subject matter to talk about. It is as easy as that. SEO’ing your video takes a little bit more know-how. Firstly you want to try and keep your videos to less than 4 minutes long, because the longer a video is the more the engagement rate falls, and that’s something you don’t want happening. With sites like YouTube you can also create … Continue Reading…

Top 10 WordPress SEO Tips

Top 10 WordPress SEO Tips that Every Blogger Should Follow

WordPress websites, or blogs, are a great way to connect with your audience whether you are looking to forge a personal, professional, formal or informal connection. However, it will only be effective if you have a wide reach and your target audience is actually able to reach your blogs. This is where SEO, search engine optimization, comes in. SEO is a process designed to bring traffic to and increase the visibility of your WordPress website. Here are 10 helpful WordPress SEO tips for your WordPress website. 1. Creating optimized content: One of the best ways to ensure that search engines are able to pick up on your website is to ensure that you’re content is optimized. This means including keywords within your content. It also means keeping your content “evergreen”. Evergreen content is one that will stay relevant across time and audiences rather than content that just discusses current trends. 2. Consistently producing content: Keeping your blog current means you need to produce content on a regular basis. Keeping your website updated will make it easier for search engines to rank your website as relevant and pick it up more often. This will help draw traffic and increase viewership on … Continue Reading…

Top 8 Social Media Automation Tools to Boost your Social Media Marketing Strategies

Top 8 Social Media Automation Tools to Boost your Social Media Marketing Strategies

Social media marketing is not as simple as it sounds. For it to be totally effective and worthwhile, you have to consider using helpful tools that can automate things better and can make your social media work extra convenient. Here are some of the most widely used social media automation tools to give you the online boost: 1. Nimble You can’t be successful in social media like Facebook if you don’t engage with people the right way. The best social media and Facebook Strategy involve those that are geared towards being up close and personal with your audience. You have to focus your attention in building genuinely strong relations between your clients. In order to aid you in this process, you can use Nimble which boosts your social relationship better. Nimble is now tied up with Hootsuite, so you can simply navigate this tool on your Hootsuite dashboard. If you happen to stumble upon a contact right in your Hootsuite stream which you’d like to nurture, you can simply add this directly to your Nimble profile. As you add that contact, you can then have access to his personal data and his other social media profiles which can be traceable … Continue Reading…

How to Combine Conversion Rate Optimization (CRO) with SEO

How to Combine Conversion Rate Optimization (CRO) with SEO

Simply stated, Conversion Rate Optimization (CRO) is the new SEO. Every day the internet gets more complicated with Optimization marketing jargon: Search Engine Optimization, Landing page optimization, website optimization, local optimization, mobile optimization, content optimization and keyword optimization among others. So to add Conversion Rate Optimization is to complicate matters. To a layman, the term CRO can sound like another jargon that should be left to marketing geeks. For a long time, many people have heard so much about SEO, but not CRO and many of them are contented not to know anything about CRO. However, it is beginning to dawn on them—online business owners, bloggers, affiliate marketers etc—that CRO is actually a big deal and is interconnected with SEO. If SEO is casting a net wide while fishing, then CRO is catching the right fish. In other words, CRO is the art of converting traffic brought by SEO methods. CRO is what you do after getting the click. So after SEO, the next mountain to be conquered is CRO. Sure, you can work yourself lame, do everything that needs to be done to attract a tsunami of traffic to your site, but if none of those visitors are signing … Continue Reading…

google testing red slow label search results

Google Testing a “Red Slow Label” in Search Results for Slow Websites

The speed of a website is a crucial factor in deciding customer’s online satisfaction. Nowadays, people are loosing out patience to wait for slow loading websites as they have uncountable options to switch to in case they don’t like your website. Google is using this fact to test a “slow label” for search results pages that will warn the viewers before they open your site. This slow label might come out to be a game changer for searches made on Google. The basic idea of Google is to display a small red colored slow label next to the sites in the search results that run slow ass per Google standards (a website with load time more than 8 seconds is considered as a slow loading website). The main benefit of this slow label would be to enhance the overall surfing experience of a user. As most of the people will probably skip those websites which have the slow label mark. This might lead to change in the traffic heavily as a site which is on the first spot in search result but is marked as slow might not get any visitors. There are various tools available on the internet to … Continue Reading…

using-social-media-boosting-seo-efforts

Using Social Media for Boosting Your SEO Efforts

In the current online marketing scenario, SEO and Social Media are two faces of the same coin where one can’t exist successfully without the other. Online marketers practice them to meet same ends; increase online visibility, improve brand reputation and improve business deliverable. Both are organic and inbound strategies, that are intended to attract maximum visitors to your website naturally. Most successful businesses use social media and search engine optimization in conjunction with each other and those which have their SEO and social media working in silos are missing out on the bigger picture. Social media is dependent on high quality content and strong brand presence, which are already an integral part of SEO, and therefore, the efforts that your spend on SEO can highly improve your social media outreach, which in turn will reward you with higher search rankings. Useful Resource: Wiki page of SEO (Search engine optimization) & SMO (Social media optimization). However, there is still widely prevalent confusion as to how social media really helps improve your Google search rankings. Most search marketers wouldn’t care to go into details leaving the social media guys wondering whether whatever they are doing is contributing to effective marketing. To solve … Continue Reading…

ecommerce-seo

7 Essential SEO Tips for Your eCommerce Site

If your business is planning on selling any products or services via the World Wide Web, ranking higher than your competitors on Google is an absolute necessity for potential customers to find you. The truth is there is no point of crafting a fancy website with amazing products at the best prices if your site cannot be found on the page of search results on Google. After all, studies have shown that websites ranked number one receive an average click-through rate of 36.4%, which is more than double the rate for the number two spot. In order to ensure that you are not missing out on this valuable traffic that can turn into sales, read on to learn the top seven tips for stepping up your eCommerce SEO game for a stronger online retail presence. eCommerce SEO Tips #1 :: Research the Most Effective Keywords As with everything else in life, investing the time in doing your homework and researching the most effective keywords for your web pages will greatly enhance your chance for success. When it comes to optimizing your website for eCommerce SEO, it is essential that you do some in-depth keyword research in Google’s free AdWords tool … Continue Reading…

SEO-Search-Engine-Optimization

7 Traditional SEO Methods You Need To Drop Now

It will not be wrong to say that Google is the Holy Grail of internet today. The omnipresence of Google in every sphere of the virtual world is changing the definition of SEO. It is due to this reason almost every business develops its website keeping a detailed aspect of Google algorithm in mind. Though continuous modification is an attribute of the internet world, there are websites still following some traditional Search Engine Optimization methods. To catch such websites, Google employs its own tools. Every now and then, we hear, the frequent release of Google Panda and Penguin updates penalizing websites using old SEO methods. Once Google penalizes a website, it is hard to recover, and the reputation of a website is gone for long. In my experience, if belief is shattered, it is impossible to build it back. If built, it would rarely be with the same client. You can now understand how much practicing these SEO methods can be dangerous for your website. Here are seven traditional SEO methods you need to drop now: 1. Mismanaged Content: Around 80% of the online traffic flows around the web content. The need of strong online presence is not just to … Continue Reading…

Google-Analytics

Remarketing with Google Analytics – Tips & Tricks

Remarketing campaigns are essential for most (if not all) advertisers. Your goal is those users who already know you, and you aim to help them become your future customers by providing a better web experience on your website. If you are now convinced how beneficial Remarketing can be we will take a deeper look at how to create your campaigns. We are going to use Google Analytics to create lists and organize the data that it is available to use, for example, time spent on page, location, technology and more. The essential part is that these lists will help us create much more specific and targeted campaigns. Remarketing usually requires advanced planning, since every list starts without any users and it is mandatory to gather enough data so you can consider starting your campaign. It is also recommended and considered as beneficial to set up your Remarketing lists before you have the budget available for your campaigns, this will help for your campaigns to be ready and good to go as soon as they are needed. We will now take a look how you can segment successfully your lists so you can run your Remarketing campaigns. How to use Google … Continue Reading…