SEO Tips

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8 Ways Digital Marketing Can Help Nonprofit Organizations

Nonprofit organizations are not in the business to make money. Rather, it is about collecting donations and dispersing them to deserving causes. They must do all they can to keep their operational expenses down. The digital platform provides a fantastic opportunity for them to do this. They don’t have to spend thousands of dollars on analog advertising. They can use the platforms to showcase their work without any limitations. Our article will explore 8 ways digital marketing can help nonprofit …

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How to Use Business Text Messaging to Boost Your Sales?

The most effective way to sell is still a face-to-face meeting. But, if you have hundreds of clients all over the country or are developing an online business, it is often impossible or even economically unjustified to get a meeting with a buyer. The next most effective method is a phone call. But here also there are difficulties. Getting through to the customer has become a problem: he’s already too overwhelmed with the information he doesn’t want to waste time …

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16 Best Free Website Analysis / Analytics Tools to Supercharge your SEO

Criticism or feedback is important in every field, in relationships, in jobs, or website performance, a response or feedback helps us to understand how can we improve and become better than before. This is what web analysis tools provide us with, an evaluation or assessment of how a website works and how it can be improved to give a seamless experience to its users. In simple words, we can say that web analysis is the data behind a website, and …

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Using UTM Links in Digital Marketing: A Beginner’s Guide!

Wanna track your digital marketing performance and measure the ROI of your campaign? Even if you’re a beginner in digital marketing, you must know that you won’t succeed simply by a mediocre website and some social posts. You have to track your digital campaign to know which of your strategies is performing well and which one is not. This way, you can be sure that you get high engagement rates and reach a good marketing ROI. Using UTM links in …

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How Much Do Large Corporations Spend on SEO?

Whether you have a physical business that you want to attract more people to, a business that does its selling online, or simply a website where you want a larger slice of advertising revenue, you’re going to want to take advantage of Search Engine Optimization, or SEO. SEO is a powerful tool that uses keywords and links to get your website higher in the search rankings on Google, Bing, and other websites. Use SEO right, and you can get your …

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SMS Marketing: The Ultimate Guide to SMS Marketing!

SMS has largely been neglected in the era of social media, with many people considering it an outdated marketing strategy. However, have you thought about how many times you’ve checked your phone today, or what you do when you receive an SMS notification on your phone? According to research, 90% of people open an SMS within three minutes of receiving it. This means your audience is more likely to read an SMS compared to any other communication channel. When done …

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Useful Statistics to Develop your Marketing Strategy in 2021 (Infographic)

A major part of developing a marketing strategy is about statistics to learn how to adapt and deal with the unpredictable. 2020 has shown us that the nationwide protests and the global pandemic had pushed almost all the marketers to pivot from their original plan. While it’s already 3 months into 2021, it’s never too late to begin working towards improving your marketing strategy. Although we cannot predict what this year has in store for you, you can still learn …

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How to Implement Artificial Intelligence (AI) in Your SEO Strategy?

Artificial Intelligence, when it first burst into the scene, brought with its images of robots, machines that perform complex tasks, and omniscient computers. It’s now the 21st century, and although robots and computers have greatly advanced, the world still hasn’t seen human-like cyborgs or a computer with almost god-like ability—except in works of fiction. What Artificial Intelligence does today is, among other things, recommend what show to watch, or what advertisements you should see. Artificial Intelligence’s progress may not be …

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How to Repurpose Content to Get More Engagement?

Are you looking for ways to introduce some fresher content to your digital marketing strategy? It might be tempting to jump into it and invent something outstanding and out-of-the-box. But it might not be necessary since you most likely have everything you need at hand already. We’re talking about the content that you’ve had for a while, and that has probably become outdated. You can give your content the new life and repurpose it to get more traffic and engagement …

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Improve the Quality of your Leads with Landing Page Optimization

Creating a landing page to generate more leads has always been a good idea. However, the number of leads you generate should not be your top priority. Instead, you should focus most on the quality of leads. In other words, it’s all about quality over quantity. So, if you’re finding yourself in a situation where most of your generated leads eventually go cold, you might need to focus on landing page optimization. What is Landing Page Optimization (LPO)?  LPO is …

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