SEO Tips

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3 Best Tools to Measure Core Web Vitals

Google considers Core Web Vitals to be a set of particular elements that contribute to a webpage’s overall user experience. Three specific page performance and user interaction statistics make up Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). There are many more indicators in addition to the Core Web Vitals; therefore, they don’t work in isolation. Some measurements are based on controlled lab studies, while others are based only on field data. …

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How to Amplify Your SEO with Video Content?

“If a picture is worth a thousand words, a video is worth much more!” Video content is undeniably a fantastic tool that not just compliments your overall SEO strategy but also generates a return on investment. Its presence could really make or break the optimization efforts and drastically improves your organic page ranking. Wish to boost your SEO rankings to drive more audience? If yes, then try out adding the video content and let your website outperform the competitors in …

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10 Best Free SEO Tools

Whether you are running an online business for yourself or managing digital marketing for someone else, there are essentially two options when it comes to SEO tools: free and paid. If you are willing to pay for the premium versions of many of these tools, you might want to also consider completely outsourcing this function altogether. If you want to take the budget-friendly option, and particularly if you are just starting, you likely want to consider many of the great …

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8 Effective Ways to Promote Your Website for Free

We all know that millions of pages are published every day by millions of content authors, but not all of them are well-known. Creating a business website is just a start. In order to expand, your website must attract a large amount of traffic. As a consequence, promoting the website is essential. On the contrary, website promotion can be difficult and time-consuming, as well as costly. The types of websites that need promotion know no bounds. Whether it’s a business …

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5 Video Marketing Changes Post-COVID

The pandemic has taken over many lives and has been observed to shape new consumer behavior. As most individuals spend their time scrolling through their mobile phones or working on their laptops, the Internet has served as a window to see how everyone is coping and adjusting to the new normal. Going all-in for digital was only a future many were looking forward to until everything moved faster than expected and planned. Thus, many business models and marketing strategies of …

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8 Ways Digital Marketing Can Help Nonprofit Organizations

Nonprofit organizations are not in the business to make money. Rather, it is about collecting donations and dispersing them to deserving causes. They must do all they can to keep their operational expenses down. The digital platform provides a fantastic opportunity for them to do this. They don’t have to spend thousands of dollars on analog advertising. They can use the platforms to showcase their work without any limitations. Our article will explore 8 ways digital marketing can help nonprofit …

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How to Use Business Text Messaging to Boost Your Sales?

The most effective way to sell is still a face-to-face meeting. But, if you have hundreds of clients all over the country or are developing an online business, it is often impossible or even economically unjustified to get a meeting with a buyer. The next most effective method is a phone call. But here also there are difficulties. Getting through to the customer has become a problem: he’s already too overwhelmed with the information he doesn’t want to waste time …

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16 Best Free Website Analysis / Analytics Tools to Supercharge your SEO

Criticism or feedback is important in every field, in relationships, in jobs, or website performance, a response or feedback helps us to understand how can we improve and become better than before. This is what web analysis tools provide us with, an evaluation or assessment of how a website works and how it can be improved to give a seamless experience to its users. In simple words, we can say that web analysis is the data behind a website, and …

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Using UTM Links in Digital Marketing: A Beginner’s Guide!

Wanna track your digital marketing performance and measure the ROI of your campaign? Even if you’re a beginner in digital marketing, you must know that you won’t succeed simply by a mediocre website and some social posts. You have to track your digital campaign to know which of your strategies is performing well and which one is not. This way, you can be sure that you get high engagement rates and reach a good marketing ROI. Using UTM links in …

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How Much Do Large Corporations Spend on SEO?

Whether you have a physical business that you want to attract more people to, a business that does its selling online, or simply a website where you want a larger slice of advertising revenue, you’re going to want to take advantage of Search Engine Optimization, or SEO. SEO is a powerful tool that uses keywords and links to get your website higher in the search rankings on Google, Bing, and other websites. Use SEO right, and you can get your …

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