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Are You Ready for Voice Search? Here’s 5 Steps to Optimize Your Content

Hummingbirds are very cool creatures. They flap their wings up to 80 times per second (more during mating season) and are amazingly agile – flying up, down, and sideways with ease. Maybe this is part of the reason that Google’s 2013 algorithm update was named “Hummingbird”. Prior to this update, getting a great SERP was based upon stuffing enough keywords into a piece of content to be indexed and ranked. Google decided to become agiler in its indexing – looking for contextual meaning and the intent of the user in his searches. And so, Google bots become agiler in their … Continue Reading…

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7 Important SEO Metrics You Should Regularly Monitor

Life with Google is never static. Google keeps the pot boiling and keeps all SEO strategists on our toes. Every now and then, there are new changes in the algorithms that can affect your search rankings. The strategies which worked the previous year may be irrelevant the next. So how do you manage your SEO to deliver the best results? You can start by keeping track of the key SEO metrics. These site performance indicators will tell you what tactics to tweak, what to add, and what to completely eliminate. So which important SEO metrics should you regularly monitor? Let’s … Continue Reading…

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Understanding Enterprise SEO & Why You Might Need It

Most people understand — from a general perspective — what is meant by the term “enterprise business”. These are large corporations with a huge market share. Digital marketers know that these kinds of businesses invest heavily in their digital marketing efforts and their SEO programs in particular. Every slice of data matters — even a 1% increase in conversions can mean tens of thousands of dollars. Enterprise SEO marketing is a specific search engine optimization strategy geared towards these larger corporations. Often, these enterprise SEO practitioners are in the Forbes 2000, and they have the funds and time to dedicate … Continue Reading…

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Why Your Site Still Not Ranking Even After Optimizing for Search Engines?

Is your site not showing up in Google search engine results? If you have decided to focus on SEO for primary traffic strategy, you should do everything to optimize it for popular search engines. Google, Yahoo, and Bing are the popular search engines from where you can get thousands of visitors per day. However, if you don’t do SEO in a right way — your site will not rank on search engines despite spending a lot of time and money on SEO. In this post, I will help you understand the reasons why your site is not ranking even after … Continue Reading…

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10 Future Proof SEO Tips from the Experts You Should Follow

SEO changes constantly and year in, year out we see what once worked stops working. Future proofing your strategy is important. We asked a number of in the know marketers and SEOs with real sites of their own what they think is and will work now and in the future. Here are their thoughts: 1) Paid Adverts As we all know SEO doesn’t start to create traffic overnight – Google is a big and also a slow beast. Advertising your assets, whether via PPC or Facebook adverts can not only get the traffic in when you’re awaiting your pages to … Continue Reading…

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SEO Tips for Bloggers: 6 Changes to Drive Traffic More

On-page SEO such as using H tags, adding ALT text to images, and things such as adding meta titles, descriptions and keywords are still relevant these days. However, the most important thing for SEO (Search Engine Optimization) these days are your blog’s popularity, relevance, and use (in that order). On-page SEO matters in the same way that getting your car serviced matters. Your car will still run if you do not get it serviced, it just won’t run as well. The same is true of your on-page SEO where your website will fair well without optimized pages, but just not … Continue Reading…

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SEO Tips: Keys to Ranking for Voice Search in 2018

Voice search has been a hot topic for a number of years now, and with good reason. Data shows that more searches than ever, around 60% according to Hitwise, are performed on mobile devices. This alone changes the thinking or SEO agencies, but there is more. Voice searches are rising incrementally, and 2018 promises to be an even bigger year than ever in that arena. Think of it this way: Siri is your best friend on an Apple device; it is now a part of the desktop and laptop operating system as well as iPhones and iPads. Even before this … Continue Reading…

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SEO Lesson: How to Get Found on the Web in 3 Easy Steps

With over 1 billion websites on the Internet today, the importance of SEO for online businesses cannot be underestimated. The term “online business” may seem outdated because if your business isn’t online in 2017, it simply doesn’t exist. Search engine optimization isn’t about stuffing your website with keywords anymore, but this ever-evolving field — which is part business, part marketing, and part technology — is more relevant than ever. With the new year approaching, business and marketing magazines are already listing dozens of SEO tactics you have to use in your 2018 marketing strategy. As an alternative, here are three … Continue Reading…

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A Complete Guide to Develop an SEO Friendly Website

Taking precautionary measures instead of reacting to the things is always a better idea. This term is also applicable to the technical business like the SEO. The only way you can take precautionary measures for the SEO is to develop a website according to all the SEO parameters. SEO is possible to do on every website by using all the common practices that the SEO people use. But it is always better to develop a site in a way that it would not need all those changes which are necessary to execute the SEO process. Using any SEO friendly WordPress … Continue Reading…

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How to Decide the Basis of Your Content for SEO Purposes

Great content is the backbone of any successful SEO strategy, and so it only makes sense to have a solid basis for creating. Many novice digital marketers think good content just happens. They don’t appreciate the thought process that goes into simply identifying what kind of content to create and share. There are a few checklist items that successful digital marketers use before creating content for SEO. Keyword Research Keyword research is simply a way for you to identify the demand for certain keyword concepts. There is plenty of data available to show what the most popular searches are in … Continue Reading…