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How to Decide the Basis of Your Content for SEO Purposes

Great content is the backbone of any successful SEO strategy, and so it only makes sense to have a solid basis for creating. Many novice digital marketers think good content just happens. They don’t appreciate the thought process that goes into simply identifying what kind of content to create and share. There are a few checklist items that successful digital marketers use before creating content for SEO. Keyword Research Keyword research is simply a way for you to identify the … Continue Reading…

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How to Optimize Local Search for Competing with Big Sites

Have you just entered in the SEO world and wondering how to survive in this cut-throat competition? This article would guide you through a right way. As an entrepreneur of a small business or a website, it’s apparent that you might wish to get searched on the first page of search results. However, local and small businesses find themselves in the disadvantageous position as compared to big brands. Because they have already established themselves in the market with their huge … Continue Reading…

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5 Ways to Increase Domain Authority (DA) of Your Website

If you have a blog, or any site for that matter, and want to have high SERPs, then you must have a high domain authority (DA). While SEO is great and keywords are a part of your DA, if your overall score for the domain authority is low, you will not be seen by the search engines. So, how do you go about increasing your presence? Here are 5 ways to increase domain authority of your website effectively in order … Continue Reading…

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5 Ways to Build Quality Backlinks to Boost Rankings

Link building can be a cumbersome process. It’s expensive and very time-consuming. But your link portfolio is always under review by the search engines that bring you your bread and butter. So, it’s important to stay on top of the task! There are, however, smart ways to link build and smarter ways. Let’s look at some of the techniques you can use to make sure that your link building efforts are getting you results. 1. Get More with Fewer This … Continue Reading…

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Great Tips to Boost Search Engine CTR (Click-Through Rate)

Although there are so many online marketing channels out there that are innovating and really ideal for various niches, we simply cannot deny the fact that search engine traffic stands out as being the most valuable. While so many things need to be done for good SEO work, keep in mind that click through rate is something that most people forget about. It is important since you want people to click on the results, not just see them and ignore … Continue Reading…

5 Guidelines to Attaching the Perfect Picture to Your Content

How to Optimize Image to Improve SEO for Better Rankings

When most people think of search engine optimization (SEO), they tend to associate it with optimizing text-based content using keywords. However, websites nowadays no longer rely solely on text, and odds are yours uses its fair share of images too. As such, it is important that you optimize your image SEO as well if you want to rank well on search engines. Although you may be used to dealing with SEO in general, image SEO is a slightly different beast. … Continue Reading…

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SEO is the Key to Business Success. But How?

Before starting off with the importance SEO holds for any business, let’s have a look at what SEO is and why it has created such a buzz in the market nowadays. What is SEO? SEO stands for Search Engine Optimization. It is a set of certain rules which are implemented over website or blogs in order to improve the ranking of that particular blog or website on search engines like Google, Bing, Yahoo, etc. SEO helps in increasing the quality … Continue Reading…

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How to Write Content that Will Appear in Google SERP Snippets

When you search Google with a question, it tries to answer it immediately. Try this: write the keywords how to breathe for Pilates in the search engine. What you see at the top of the result is a snippet. It gives you a definition of the term, practically answering your question straight away, so you don’t even have to visit the page. The point is: if you want to take your search further, that’s the page you’ll probably visit. That’s … Continue Reading…

Top 10 Platforms to Create your Free Blog

Public Blog Networks (PBN): What You Need to Know

PBNs (Private Blog Networks) were banished by Google back in 2014 and, since then, they have not been used by white-hat search engine optimization professionals for fear of manual action ranking penalties. And though trying to “white up” this grey-hat SEO tactic for link building purposes is still not safe, this doesn’t mean that you cannot have at least some kind of theoretical knowledge about PBNs. In this article, I’ll explain everything you need to know about creating and managing … Continue Reading…

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Is Search Engine Optimization (SEO) Effective for Selling Real Estate?

Real estate sales can be a lucrative—if tricky—business. If you’re a homeowner looking to sell your home as quickly as possible, or for the best price possible, you’re better off working with a real estate agent. According to Green Residential, only about 10 percent of homes listed as FSBO (for sale by owner) end up selling. But if you’re a real estate agent, your job will depend on your ability to spread the word on new properties as quickly as … Continue Reading…

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