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7 Important SEO Mistakes You Should Avoid in 2019

Mastering SEO is one of the key ways of excelling in today’s digital-savvy world. If you want to increase website traffic, boost conversion rates, and improve your ROI, you have to keep up with the changes in the digital marketing sphere. SEO is not a new marketing strategy – it has been around for more than a decade. However, SEO techniques have changed over the years to accommodate new search engine algorithms and consumer behavior. Unfortunately, not every business owner is embracing the new changes. If you are still using the old methodologies, it is time to review your SEO … Continue Reading…

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Google Featured Snippets – How They are Helpful?

Marketers across the globe believe that your brand getting verified can be the ultimate compliment in the digital world. We often hear people from all walks of life using words such as “Googling” or “Googled” when it comes to searching for something on the internet. This is because Google made its search engine the best, due to which it stays ahead in the tech world. Try searching something from a historical fact, scientific process, or even as cutting-edge AI-based tools, the Google search engine won’t disappoint you. Google attempts to understand a searcher’s objectives based on their searches and is, … Continue Reading…

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How to Use Google Rich Snippets With Your On-Site SEO Campaign?

Very often we come across the term ‘rich snippets’. While SEO experts might be well versed with it, not everyone seems to know of the same, particularly newbies. For starters, a snippet is an outcome or result that Google displays to users in the search results. Now there are two forms of snippets- rich and normal. A normal snippet would be something that we see in the form of a blue title page; the URL marked in green and then at the bottom is a brief outline or description of what the page is likely to contain. On the other … Continue Reading…

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eCommerce SEO Tips: 6 Essential SEO Tips for Your Online Store

One of the biggest challenges facing new eCommerce site owners is generating organic traffic. Another one is operating within a strict advertising budget. It’s already easy to see how these two objectives can clash with one another. However, there is a way the business owner can create a steady flow of organic traffic without having to constantly spend money on paid promotion, and that is through search engine optimization. But too many site owners are unaware of what separates good from ineffective SEO and don’t know where to start with their SEO strategy. In this article, we’re going to give … Continue Reading…

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10 Website Copywriting Tips That Will Increase Your Search Ranking

Below you can find 10 website copywriting tips that will help you to increase your website search ranking. 1. Optimize the title of the page with the proper keyword for efficient SEO content The most significant element of your website post is your blog heading and title of your page. Keep in mind that no one can read your post until the title is strong. Which mean spent more time while writing and selecting the title of your content? 2. Use active voice to write your landing page copy and increase Time on Site Passive voice sentence delivers boring, unreadable … Continue Reading…

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What is Mobile-First Indexing and How Does it Affect SEO?

Mobile-first indexing is a term you’ve probably come across recently if you’ve been staying on top of changes to the SEO landscape. Of course, that doesn’t guarantee that you know what it means—or how it can affect your work. Fortunately, it’s a fairly easy concept to grasp. However, it is still extremely important that you learn the details of mobile-first indexing and implement any changes it requires of you as quickly as you can. Doing so could save you a lot of difficulties and make your business much more competitive over the next few years. Indexing 101: What it Is … Continue Reading…

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12 Proven SEO Techniques to Get Better Ranking in 2018-19

Are you ready to embrace higher traffic generation than before? Want to improve your rankings via incorporating some actionable measures? Then this is exactly where you must be. Given the pace with which SEO algorithms keep updating every moment, most SEO companies have a tough time updating themselves on a continuous basis. But then, the moment your website features or ranks in the first few pages of the result pages in Google, visibility increases by several notches. And certainly, that means greater traffic, more conversions; all of which translates into higher revenue. Why SEO? Why learn SEO Techniques? This is the … Continue Reading…

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Are You Ready for Voice Search? Here’s 5 Steps to Optimize Your Content

Hummingbirds are very cool creatures. They flap their wings up to 80 times per second (more during mating season) and are amazingly agile – flying up, down, and sideways with ease. Maybe this is part of the reason that Google’s 2013 algorithm update was named “Hummingbird”. Prior to this update, getting a great SERP was based upon stuffing enough keywords into a piece of content to be indexed and ranked. Google decided to become agiler in its indexing – looking for contextual meaning and the intent of the user in his searches. And so, Google bots become agiler in their … Continue Reading…

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7 Important SEO Metrics You Should Regularly Monitor

Life with Google is never static. Google keeps the pot boiling and keeps all SEO strategists on our toes. Every now and then, there are new changes in the algorithms that can affect your search rankings. The strategies which worked the previous year may be irrelevant the next. So how do you manage your SEO to deliver the best results? You can start by keeping track of the key SEO metrics. These site performance indicators will tell you what tactics to tweak, what to add, and what to completely eliminate. So which important SEO metrics should you regularly monitor? Let’s … Continue Reading…