using-social-media-boosting-seo-efforts

Using Social Media for Boosting Your SEO Efforts

In the current online marketing scenario, SEO and Social Media are two faces of the same coin where one can’t exist successfully without the other. Online marketers practice them to meet same ends; increase online visibility, improve brand reputation and improve business deliverable. Both are organic and inbound strategies, that are intended to attract maximum visitors to your website naturally. Most successful businesses use social media and search engine optimization in conjunction with each other and those which have their SEO and social media working in silos are missing out on the bigger picture. Social media is dependent on high quality content and strong brand presence, which are already an integral part of SEO, and therefore, the efforts that your spend on SEO can highly improve your social media outreach, which in turn will reward you with higher search rankings. Useful Resource: Wiki page of SEO (Search engine optimization) & SMO (Social media optimization). However, there is still widely prevalent confusion as to how social media really helps improve your Google search rankings. Most search marketers wouldn’t care to go into details leaving the social media guys wondering whether whatever they are doing is contributing to effective marketing. To solve … Continue Reading…

SEO-Search-Engine-Optimization

7 Traditional SEO Methods You Need To Drop Now

It will not be wrong to say that Google is the Holy Grail of internet today. The omnipresence of Google in every sphere of the virtual world is changing the definition of SEO. It is due to this reason almost every business develops its website keeping a detailed aspect of Google algorithm in mind. Though continuous modification is an attribute of the internet world, there are websites still following some traditional Search Engine Optimization methods. To catch such websites, Google employs its own tools. Every now and then, we hear, the frequent release of Google Panda and Penguin updates penalizing websites using old SEO methods. Once Google penalizes a website, it is hard to recover, and the reputation of a website is gone for long. In my experience, if belief is shattered, it is impossible to build it back. If built, it would rarely be with the same client. You can now understand how much practicing these SEO methods can be dangerous for your website. Here are seven traditional SEO methods you need to drop now: 1. Mismanaged Content: Around 80% of the online traffic flows around the web content. The need of strong online presence is not just to … Continue Reading…

Google-Analytics

Remarketing with Google Analytics – Tips & Tricks

Remarketing campaigns are essential for most (if not all) advertisers. Your goal is those users who already know you, and you aim to help them become your future customers by providing a better web experience on your website. If you are now convinced how beneficial Remarketing can be we will take a deeper look at how to create your campaigns. We are going to use Google Analytics to create lists and organize the data that it is available to use, for example, time spent on page, location, technology and more. The essential part is that these lists will help us create much more specific and targeted campaigns. Remarketing usually requires advanced planning, since every list starts without any users and it is mandatory to gather enough data so you can consider starting your campaign. It is also recommended and considered as beneficial to set up your Remarketing lists before you have the budget available for your campaigns, this will help for your campaigns to be ready and good to go as soon as they are needed. We will now take a look how you can segment successfully your lists so you can run your Remarketing campaigns. How to use Google … Continue Reading…

SEO Mistakes

Want Better Ranking? Avoid these SEO Mistakes

You concentrate on your SEO strategies to drive more traffic to your site and optimize everything so that the Google, Yahoo and Bing send thousands of visitors per day. For this you search for the keywords or phrases that can bring you the massive amount of traffic. After this, you optimize your site for these keywords so that your website get good ranking or climbs fast in the search results. After working on it for several weeks and even months, you noticed that, you have not moved up on the first page and you are staying at second or third page of search results. And seeing this you are just wondering what’s going on and you can’t help yourself. SEO is a continuous process and takes time to show the results. Besides this it is simple but needs time to learn it properly. You are still learning and with just the few adjustments you can get the ranking on the first page. For this, all you have to do is to correct the few simple SEO mistakes to start getting better results. Here are some of those SEO mistakes which you must avoid: Not making use of Analytics to see … Continue Reading…

right keywords

How to Choose and Place the Right Keywords on your Blog

One of the most important factors to be considered when adding your information to your website or blog is choosing the right keywords or phrases for your niche. You have to make sure that you have enough of them so that the Google and other search engines can know that what your content is about, but at the same time, these keywords should not be in too much amount or overstuffed as Google penalizes these sites or blogs. You have to use just a right amount of keywords or phrases for each page and each page has to be unique for specific keywords. SEO (Search Engine Optimization) plays an important part in the success of website and the way you utilize your keywords is a great factor that contributes to the success of website. It becomes essential if you depend only on search engine techniques and that too in a natural way to drive traffic to your website. Keyword Research is the most important and vital task to be performed in marketing field. The selection and the position of right keywords can make or break your site. You not only have to just discover the terms but you have to … Continue Reading…

SEO Trends 2013-2014

SEO Trends Ahead in 2013 & 2014 (6 Best SEO Trends)

Introduction (SEO Trends Ahead in 2013 & 2014): Most of the websites are footing back after Penguin update, so what is ahead in Search Engine Optimization (SEO) and Social Media Marketing (SMM) in the coming year. It has now become clear that the Google only penalizes and eliminates only those sites which make use of black hat techniques like spam links as the Google now just has one motive i.e. to provide quality and useful content to the audience. This shows that the link relevancy and the site quality both will play significant role in the coming year. But some other changes are also expected to be made in the coming year. In this article it is discussed about those expected changes in the coming year. These changes can be changed according to the variations in search engine algorithms or new search engine updates. Summary: These are some of the SEO trends which I expect to be followed in the coming year. To get the effective results start working on it. This article is created by Emma Alice. She is a content writer in SEO Rank Smart, A SEO Company. Every business needs to grow in Internet Marketing and for … Continue Reading…

search-engine-strategy

Search Engine Strategies to Promote your Website

Until and unless your page is on the top of search engine result pages, no one will come to know about your page existence on the web. The web consists of billions of websites or web pages and millions of users appear every day to search one thing or the other. This article is designed to tell you about the ways to promote your site. Many of the companies might be implementing these search engine strategies but for those who are not or may have forgot to use any of the search engine strategies, should read this article as it will prove to be really beneficial. Search Engine strategies: The main strategy is to rank higher in major search engines and that too in natural or organic searches. All the search engines send robots or crawlers to crawl and index the webpage content, so let’s start with the steps to build up your web pages for optimal indexing. The idea behind this is not to trick or confuse the search engines but to give them the lot of clues regarding your webpage. This approach is known as Search Engine Optimization (SEO). Use keyword rich Page Title: Write the descriptive title … Continue Reading…

joomla-seo-tips-tricks

Top 10 Joomla SEO Tips & Tricks to Rank High in Search Engines

Web site owners always strive to rank top in all search engines. Being ranked top of the search engine means that the site is visited by every person who uses their browser to search for related information. To achieve this, all site owners strive to optimize their sites such as by use of search engine optimization techniques. These include content catchy content, outstanding web- design and use of specialized words in their site identities. The most common and reliable method of self-branding in Joomla site is by use of SEO. Here are some special Joomla SEO tips & tricks to get your site at the top: Joomla SEO Tips #01 :: Use original site set up There are tendencies of retaining sample files which come with Joomla sites. Unfortunately, this will lower the ranking of the site as the information is so common. It is advisable to delete all sample files which come with the site. The names and headlines should not be spared too. In addition, sample content may not correspond to the area of specialization of the site. This will therefore lead to irrelevant information on the site which tends to discourage visitors to return. Joomla SEO Tips #02 … Continue Reading…

Increase Website Traffic

8 Ways to Increase Website Traffic – Tips & Tricks

Increase Website Traffic or Driving traffic to website is one of the most important tasks for any webmaster. You can’t get the traffic at once, for this you need to put some efforts daily as getting traffic is an ongoing process. You must put daily efforts for it even if you have gained lot of traffic to your site. In this article it is discussed about the ways to get traffic: Optimization for search engines :: Increase Website Traffic Tips 1 Search engines are the significant way to bring traffic to your website. For this, you have to do homework & optimize the site for search engines, so that it will rank on the first page of search results for those keywords which you have targeted. You really have to invest your time & efforts in SEO so as to achieve better ranking. Update site contents frequently :: Increase Website Traffic Tips 2 You must include the great content on your website and must update it frequently. Content is a king in terms of SEO. If your content is well written, then it will not only bring traffic to your site but will also be loved by search engines. Remember, … Continue Reading…

SEO-Search-Engine-Optimization

SEO Essentials to Keep in Mind While Designing a Website

SEO is considered as a most important aspect in the world of online marketing. A website will be useless if it is not optimized, because it will not bring traffic to your site. So, it is essential to build a website by keeping SEO in your mind. In other words, your website should be search engine friendly. In this article/post, it is discussed about the elements which are essential for making your site search engine friendly. Essential elements for search engine friendly website: SEO Tips 1. URL Structure: Don’t make use of the URL’s with different numbers. Most of the CMS’s generate automatic numbers at the end of the URL, which is not considered as a perfect structure of URL. Therefore, it is necessary to change the URL’s of all the pages in the word form as it will not only make it search engine friendly but also make it user friendly. It becomes easier for the user to remember the URL of the page as it consists of the main topic or keyword to which the whole page is related. For example https://www.rswebsols.com/products is better than https://www.rswebsols.com/?p=120. You must also make sure that your site should either go to www version or non … Continue Reading…