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Why Are Website Analytics Important for Web Design, SEO & Marketing?

The idea of making use of website analytics can be intimidating, especially to first-time site owners. Data analysis just sounds menacing, especially if you don’t know what to expect. Lucky for us, website analytics are quite straightforward. With a little bit of self-education, it easy to interpret and leverage to our advantage. Whether you are a site owner and are curious about why you should start implementing a sound data-based approach to your strategy, or are getting your first site off the ground and want to make sure you’re maximizing your chances for success, below are some of the reasons … Continue Reading…

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Click Analytics: How to Grow Your ECommerce Site Using Click Analytics?

Launching an eCommerce website is just the beginning. You want to know if customers remain engaged or rather what actions they take on-site, and what products they click on while there. Granted, click analytics provides a solution to these concerns. And any other actions a visitor takes beyond that such as making a sale, viewing other products on your website is what converts a visitor into a customer, and this is termed a ‘conversion point’. Recommended for you: eCommerce Tips: 10 Incredible Ways to Satisfy an Upset Customer. What advantages do click analytics provide to eCommerce sites? Understanding what visitors are … Continue Reading…

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How to Do a SWOT Analysis for Your Small Business?

Running a business is not easy! From marketing and sales to the management of employees, there are endless things that require your attention. To run a successful business, it is important for the business owner to think strategically and have a vision. They need detailed business insights to create an effective business plan. Strategic business planning provides a roadmap to achieve your business goals. When it comes to business planning, thinking outside the box is necessary. The aim of every business is to stand out from its competitors, increase customer base and sales. Increase in revenue results in an increase … Continue Reading…

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7 Important SEO Metrics You Should Regularly Monitor

Life with Google is never static. Google keeps the pot boiling and keeps all SEO strategists on our toes. Every now and then, there are new changes in the algorithms that can affect your search rankings. The strategies which worked the previous year may be irrelevant the next. So how do you manage your SEO to deliver the best results? You can start by keeping track of the key SEO metrics. These site performance indicators will tell you what tactics to tweak, what to add, and what to completely eliminate. So which important SEO metrics should you regularly monitor? Let’s … Continue Reading…

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5 Most Recommended Analytical Tools for Bloggers in 2018

In the blogging world, analytical tools are crucial for growing your online presence. By understanding your traffic’s behavior, you cannot only establish your performance goals, but you can also improve your user’s experience and your website’s traffic. These analytical tools help you monitor your website’s performance by offering you valuable insights regarding your blog visitors. You can see the pages they access, the buttons they click, the time they spend on your site, and so much more. With all this information at your fingertips, you’ll be able to lead your blog to unbelievable success. Well, in today’s article, we’re presenting … Continue Reading…

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7 Top-Rated Analysis Tools for Your Brick-and-Mortar Store

Brick-and-mortar stores use big data and analytics tools to maximize transactional value. Through data analysis, brick-and-mortar stores can learn more about their operational needs, financial performance, efficient or inefficient processes, customer behaviors, and more. Analytics tools use heat mapping, detect facial expressions, and closely monitor transactional data through POS analytics. You can define areas where customers spend the most time and understand their intrinsic reactions to your products. You’ll use the information to develop stronger marketing and merchandising strategies, make operations on the floor and in the warehouse more efficient, and better manage your supply chain inventory. Chain stores and … Continue Reading…

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4 Reasons Why Good SEO will Cost You & Why It’s Worth the Investment

Companies of all sizes can be fooled by SEO companies offering cheap services with a guarantee of being on the first page within weeks on an ultracompetitive search term. These services are too good to be true in nearly all cases as even the ones that might work can lead you to a Google penalty or de-indexing within a few months. Having a good SEO company is going to cost you quite a bit of money. This money is worth it if your company is producing results as the search engines are the most important place to corner the market. … Continue Reading…

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6 Must-Know Google Analytics Strategies to Measure SEO Success

It is amazing how many people overlook such a great tool as Google Analytics. It is free to use, easy to understand, and provide some of the most valuable insights so to make someone understand how their business is going online. And yet, many businesses use it very poorly or don’t use it at all. But the truth is that if you start to bring it your tasks, Google Analytics can provide you with several insights about how to measure your SEO success. Their reports will allow you to know what is working or not just with a click look. … Continue Reading…

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A Layman’s Guide to Understand How SEO Works

Online marketing doesn’t stop when you finally launch your site. The moment you do, you’re already in competition with a ton of other businesses wanting to market the exact same product/services, targeting the exact same market you have in mind. The First Sugary Drink Imagine marketing the very first sugared drink. It’s unique, quenches your thirst, and offers the public a new alternative to water. It would’ve been quite easy to market that product. It’s the first of its kind so you’ve already got a value proposition that’s different from anything else the market has heard. Being first matters, it’s … Continue Reading…

Updated Search Experience on Firefox for Yahoo

Updated Search Experience on Firefox for Yahoo

Exclusively for Firefox browser users, Yahoo has changed the way that search results are displayed to users on a desktop. Rather than having links and written information being the most prominent results, the change focuses on making images and videos more visible, and these changes are already evident on the results pages for entertainment and celebrity searches. With the main focus being put on the images and videos for the search results, these appear in a carousel style across the top of the results page. Under the pictures are the links most related to the search, and on the right … Continue Reading…