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Optimize SEO for Greater Organic Lead Generation and Conversion

Just imagine, you are cozy and comfortable on your sofa with your favorite movie playing in front of you and also delicious delicacies along with it. But suddenly, someone causes a hindrance in your ongoing mood just because they wanted to promote their business at that time. Your reaction was just natural. So, by ignoring all these things, why we don’t do this in the right way with the SEO? Just think for a second, how it feels when someone comes to your way implicitly? This is what, we are going to discuss in today’s article. The main focus of … Continue Reading…

SEO - Search Engine Optimization

Semantic Search – Why and How it Matters for SEO?

Search Engine Optimization is so widely used and referred to in the age of digital marketing that it has become a buzzword.  Search Engine Optimization, better known as SEO, is the way in which businesses use keywords to ensure that Internet search bots recognize their websites.  Many business owners are increasingly turning to differentiation to ensure that their websites are noticed.  Semantic searches are one way to differentiate their websites! Semantic searches explained: When an Internet search engine bot examines a website and its associated pages in search of the material web surfers will be looking or the context of … Continue Reading…

SEO - search engine optimization

The Importance of a Good Domain Name for Your Startup and SEO

There is much information for start-up businesses available on the internet, but one thing I have noticed is there is room for an apparent breakdown of what is required – Domain name and SEO. Here are three reasons I have confidence in the basic advice I am going to give you to start on the right path:The difference between organic leads and social media leads is vast. Organic SEO is the Holy Grail of the search engine ranking world; your ROI will come over time. Of course, you will get leads from a paid marketing campaign while it is in progress … Continue Reading…

Top 5 Local SEO Strategies to Increase Your Traffic

Having a business website is a great way to reach potential customers. But it is not always necessary that every person on the web looking for a particular service should come to your website. This is where local SEO comes into play because SERP rankings really matter when you want better traffic to your virtual storefront. Optimizing the search results is way more advanced and productive strategy than following the traditional marketing trends. So, here we have 5 amazing Local SEO strategies to target which can help you to boost your traffic for increased sales and visibility. Recommended for you: … Continue Reading…

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How to Create Engaging Content for a Boring Business?

In digital marketing, you don’t always get the ideal client. It would be fun to promote a hipster coffee brand that everyone wants to buy. In most cases, you won’t get to do that. What you’ll have to promote instead is a plumber, a car insurance company, or a real estate agency. How do you create engaging content for such a boring industry? This is exactly what this article explores. SEO is way better than a paid advertisement for long-term success. You’ll have to adopt a positive mindset and use a set of forms of organizing content to attract more readers. Read … Continue Reading…

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7 Important SEO Mistakes You Should Avoid in 2019

Mastering SEO is one of the key ways of excelling in today’s digital-savvy world. If you want to increase website traffic, boost conversion rates, and improve your ROI, you have to keep up with the changes in the digital marketing sphere. SEO is not a new marketing strategy – it has been around for more than a decade. However, SEO techniques have changed over the years to accommodate new search engine algorithms and consumer behavior. Unfortunately, not every business owner is embracing the new changes. If you are still using the old methodologies, it is time to review your SEO … Continue Reading…

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8 Excellent Tips for PPC Advertising You May Not Know!

As its name would imply, Pay-per-click or PPC advertising, is a form of search engine marketing where advertisers pay according to the number of times their ad is clicked on. When using a PPC model, advertisers can bid to have their ad appear on the search results page when someone searches for a specific keyword that is related to their business’s offerings. This model of search engine marketing allows businesses to gain traffic to their sites by paying for it, instead of earning it organically. Major search engines each offer their own program for PPC. The most popular of these … Continue Reading…

Gratitude Is Rewarding – 5 Ways to Fire Up Retention and Boost Conversions with Thank You Pages

Here’s the thing about leads – some are cold, some are warm and some are qualified. But sometimes, there are these leads that are just blazing hot, ready to fire up and buy from you. Who are these? These are the leads that already been through your sales funnel once. They’ve just subscribed to your newsletter, downloaded your eBook, or signed up for a free trial; or maybe even spent actual money and bought one of your products. So, is that it? Is this where your conversion funnel will end? Will you say a polite thank you and let them … Continue Reading…

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Google Featured Snippets – How They are Helpful?

Marketers across the globe believe that your brand getting verified can be the ultimate compliment in the digital world. We often hear people from all walks of life using words such as “Googling” or “Googled” when it comes to searching for something on the internet. This is because Google made its search engine the best, due to which it stays ahead in the tech world. Try searching something from a historical fact, scientific process, or even as cutting-edge AI-based tools, the Google search engine won’t disappoint you. Google attempts to understand a searcher’s objectives based on their searches and is, … Continue Reading…