Search Engine Strategies

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7 Important SEO Metrics You Should Regularly Monitor

Life with Google is never static. Google keeps the pot boiling and keeps all SEO strategists on our toes. Every now and then, there are new changes in the algorithms that can affect your search rankings. The strategies which worked the previous year may be irrelevant the next. So how do you manage your SEO to deliver the best results? You can start by keeping track of the key SEO metrics. These site performance indicators will tell you what tactics … Continue Reading…

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Understanding Enterprise SEO & Why You Might Need It

Most people understand — from a general perspective — what is meant by the term “enterprise business”. These are large corporations with a huge market share. Digital marketers know that these kinds of businesses invest heavily in their digital marketing efforts and their SEO programs in particular. Every slice of data matters — even a 1% increase in conversions can mean tens of thousands of dollars. Enterprise SEO marketing is a specific search engine optimization strategy geared towards these larger … Continue Reading…

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Why Your Site Still Not Ranking Even After Optimizing for Search Engines?

Is your site not showing up in Google search engine results? If you have decided to focus on SEO for primary traffic strategy, you should do everything to optimize it for popular search engines. Google, Yahoo, and Bing are the popular search engines from where you can get thousands of visitors per day. However, if you don’t do SEO in a right way — your site will not rank on search engines despite spending a lot of time and money … Continue Reading…

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Understanding the Role of Case Studies in Online Marketing

If you’re looking for ways to enhance your online marketing efforts and improve conversion rates, you may consider adding case studies to your content marketing efforts. While they may seem clinical and dated, they actually speak to prospective clients and yield a number of tangible benefits. Why Case Studies? Today’s customers are connected. The growth of the internet and the explosion of mobile devices means they have access that wasn’t possible in previous decades. If they want to find information … Continue Reading…

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10 Future Proof SEO Tips from the Experts You Should Follow

SEO changes constantly and year in, year out we see what once worked stops working. Future proofing your strategy is important. We asked a number of in the know marketers and SEOs with real sites of their own what they think is and will work now and in the future. Here are their thoughts: 1) Paid Adverts As we all know SEO doesn’t start to create traffic overnight – Google is a big and also a slow beast. Advertising your … Continue Reading…

Content Writing Tips and Tools

4 Types of Interactive Content to Use in 2018 for the Win!

Are you looking for a way to cut through the noise and ensure your content actually moves your audience to action? While nothing is guaranteed, you’ll most certainly see an uptick in engagement when you begin working with interactive content. Tapping into the Value of Interactive Content Interactive content refers to content that requires the participant’s active engagement. Instead of just reading or watching something, they’re forced to get involved and interact with the content they’re consuming. What’s most exciting … Continue Reading…

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Ultimate Guide to Rank Your E-Commerce Site in SERP

E-commerce business is one of the most lucrative online businesses and you will find a large chunk of entrepreneurs who are keen to start their own e-commerce businesses and the rush is there to stay for a longer period of time. If we consider the consumer’s point of view, they have nothing to lose as they are wholeheartedly accepting e-commerce businesses with both the hands. Online consumers prefer things that can save their time, energy and money and e-commerce businesses … Continue Reading…

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SEO Tips: Keys to Ranking for Voice Search in 2018

Voice search has been a hot topic for a number of years now, and with good reason. Data shows that more searches than ever, around 60% according to Hitwise, are performed on mobile devices. This alone changes the thinking or SEO agencies, but there is more. Voice searches are rising incrementally, and 2018 promises to be an even bigger year than ever in that arena. Think of it this way: Siri is your best friend on an Apple device; it … Continue Reading…

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Forget SEO For a Minute: Here are Some Non-SEO Tactics to Improve Your Rankings

SEO is hard work. Especially when search engine algorithms keep changing. You are probably researching keywords/phrases; you may even be buying Google AdWords or paying for ads; you’re studying your competition that is getting first-page rankings; you think you are creating the right tags. But your page rankings aren’t moving. Without that good ranking, you are losing traffic – not a good thing. Maybe it’s time to take a look at some non-SEO tactics that can improve that traffic and … Continue Reading…

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SEO Lesson: How to Get Found on the Web in 3 Easy Steps

With over 1 billion websites on the Internet today, the importance of SEO for online businesses cannot be underestimated. The term “online business” may seem outdated because if your business isn’t online in 2017, it simply doesn’t exist. Search engine optimization isn’t about stuffing your website with keywords anymore, but this ever-evolving field — which is part business, part marketing, and part technology — is more relevant than ever. With the new year approaching, business and marketing magazines are already … Continue Reading…