google testing red slow label search results

Google Testing a “Red Slow Label” in Search Results for Slow Websites

The speed of a website is a crucial factor in deciding customer’s online satisfaction. Nowadays, people are loosing out patience to wait for slow loading websites as they have uncountable options to switch to in case they don’t like your website. Google is using this fact to test a “slow label” for search results pages that will warn the viewers before they open your site. This slow label might come out to be a game changer for searches made on Google. The basic idea of Google is to display a small red colored slow label next to the sites in … Continue Reading…

using-social-media-boosting-seo-efforts

Using Social Media for Boosting Your SEO Efforts

In the current online marketing scenario, SEO and Social Media are two faces of the same coin where one can’t exist successfully without the other. Online marketers practice them to meet same ends; increase online visibility, improve brand reputation and improve business deliverable. Both are organic and inbound strategies, that are intended to attract maximum visitors to your website naturally. Most successful businesses use social media and search engine optimization in conjunction with each other and those which have their SEO and social media working in silos are missing out on the bigger picture. Social media is dependent on high … Continue Reading…

ecommerce-seo

7 Essential SEO Tips for Your eCommerce Site

If your business is planning on selling any products or services via the World Wide Web, ranking higher than your competitors on Google is an absolute necessity for potential customers to find you. The truth is there is no point of crafting a fancy website with amazing products at the best prices if your site cannot be found on the page of search results on Google. After all, studies have shown that websites ranked number one receive an average click-through rate of 36.4%, which is more than double the rate for the number two spot. In order to ensure that … Continue Reading…

SEO-Search-Engine-Optimization

7 Traditional SEO Methods You Need To Drop Now

It will not be wrong to say that Google is the Holy Grail of internet today. The omnipresence of Google in every sphere of the virtual world is changing the definition of SEO. It is due to this reason almost every business develops its website keeping a detailed aspect of Google algorithm in mind. Though continuous modification is an attribute of the internet world, there are websites still following some traditional Search Engine Optimization methods. To catch such websites, Google employs its own tools. Every now and then, we hear, the frequent release of Google Panda and Penguin updates penalizing … Continue Reading…

Google-Analytics

Remarketing with Google Analytics – Tips & Tricks

Remarketing campaigns are essential for most (if not all) advertisers. Your goal is those users who already know you, and you aim to help them become your future customers by providing a better web experience on your website. If you are now convinced how beneficial Remarketing can be we will take a deeper look at how to create your campaigns. We are going to use Google Analytics to create lists and organize the data that it is available to use, for example, time spent on page, location, technology and more. The essential part is that these lists will help us … Continue Reading…

SEO-Search-Engine-Optimization

How to succeed with Search Engine Optimization (SEO)

You have probably struggled with this for a while and it continues to confuse a lot of people around the internet. You have to be able to get to know how to do SEO well so that your website is going to be able to be ranked high on Google. However, there are so many SEO steps that most people simply give up on the system and try to do other things. However, it is easier than that. You can do SEO as long as you have the right system in play. You don’t want to hurt yourself with staying … Continue Reading…

10 Essential SEO Friendly Features Need to Have in Your CMS

Most people use Google, Yahoo, Bing and the like to search for all sorts of products all over the world. Thus the majority of traffic on your website comes from organic searches on search engines. This is the reason SEO has to be among the top considerations for you when selecting a content management system (CMS). Here are some features that will help you pick a CMS that’s ready for search engine optimization: 1. Ability to Customize Your Page Titles and Meta Data A good SEO-friendly CMS is the one that allows amending titles and Meta description. The title tag … Continue Reading…

content-stress-business-photography-blog-movie-video-mistake-fail

Tools & Tips to Deal with your Stolen Content (Plagiarism)

The internet space is ruled by content, and hence the quote “Content is King”. It typically attracts a large number of people, which in turn establishes and popularises brands, increases visibility, engagement, and organic and social leads. That is the power of written words. No wonder then many unscrupulous entities rob high ranking and lucrative content for their own benefits. This form of thievery is also called “Plagiarism” where text-based information, graphics, infographics, and ideas are simply copied and passed off as one’s own. Content-theft has turned into an epidemic. You need to make sure you protect your rights, rank, … Continue Reading…

website performance

5 Essential Steps to Maximize your Website Performance

If you’ve got your own business or organisation having your own website is a must in order to keep customers, supporters and other interested parties up to date and informed about all of your activities. However, if your website isn’t doing as well as you’d like it can be frustrating, especially if you’ve got competitors whose sites are really taking off. So here are some essential steps to take in order to maximize your website performance and revolutionize your online presence. 1. Design (Website Performance Tips #1): In this day and age there’s simply no excuse for having a poorly designed website, … Continue Reading…

SEO Mistakes

Want Better Ranking? Avoid these SEO Mistakes

You concentrate on your SEO strategies to drive more traffic to your site and optimize everything so that the Google, Yahoo and Bing send thousands of visitors per day. For this you search for the keywords or phrases that can bring you the massive amount of traffic. After this, you optimize your site for these keywords so that your website get good ranking or climbs fast in the search results. After working on it for several weeks and even months, you noticed that, you have not moved up on the first page and you are staying at second or third … Continue Reading…