Search Engine Optimization

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SEO: Facts, Myths, and Benefits

Today businesses take their business online in order to create an online presence for expanding their audience and overall growth. But in recent times that’s not enough, even posting regularly without a solution or proper strategy is not enough for getting outstanding traffic and amazing brand awareness. Here comes SEO for your rescue, that is Search Engine Optimization. Let’s find out the facts, myths, and benefits that come with SEO. Unfortunately, many businesses are not aware of this. So, let’s …

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How to Use SEO to Grow Company Brand Awareness?

How do you see Search Engine Optimization (SEO)? Usually, as a strategy to boost organic traffic on your site or establish your online presence. But SEO is much more than that. SEO plays a vital role in raising your brand awareness and helps you to attract the right traffic to your website. It consists of optimizing websites and web pages to uplifting the ranking of websites in search engine results and achieving a spot on the internet through higher visibility, …

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6 Steps to Success: Effective Strategy for SEO Promotion

Many people who start to promote their sites have heard about SEO or even have an approximate idea. However, basic knowledge is not enough. Frequently, projects fail because a small business owner does not have an SEO promotion strategy. The budget is allocated only for 1–2 tools, which are used chaotically and without any logic. Of course, they don’t get impressive results in a short period of time, the budget is wasted, and the business owner is frustrated. To achieve …

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3 Best Tools to Measure Core Web Vitals

Google considers Core Web Vitals to be a set of particular elements that contribute to a webpage’s overall user experience. Three specific page performance and user interaction statistics make up Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). There are many more indicators in addition to the Core Web Vitals; therefore, they don’t work in isolation. Some measurements are based on controlled lab studies, while others are based only on field data. …

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How to Amplify Your SEO with Video Content?

“If a picture is worth a thousand words, a video is worth much more!” Video content is undeniably a fantastic tool that not just compliments your overall SEO strategy but also generates a return on investment. Its presence could really make or break the optimization efforts and drastically improves your organic page ranking. Wish to boost your SEO rankings to drive more audience? If yes, then try out adding the video content and let your website outperform the competitors in …

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10 Best Free SEO Tools

Whether you are running an online business for yourself or managing digital marketing for someone else, there are essentially two options when it comes to SEO tools: free and paid. If you are willing to pay for the premium versions of many of these tools, you might want to also consider completely outsourcing this function altogether. If you want to take the budget-friendly option, and particularly if you are just starting, you likely want to consider many of the great …

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16 Best Free Website Analysis / Analytics Tools to Supercharge your SEO

Criticism or feedback is important in every field, in relationships, in jobs, or website performance, a response or feedback helps us to understand how can we improve and become better than before. This is what web analysis tools provide us with, an evaluation or assessment of how a website works and how it can be improved to give a seamless experience to its users. In simple words, we can say that web analysis is the data behind a website, and …

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How Much Do Large Corporations Spend on SEO?

Whether you have a physical business that you want to attract more people to, a business that does its selling online, or simply a website where you want a larger slice of advertising revenue, you’re going to want to take advantage of Search Engine Optimization, or SEO. SEO is a powerful tool that uses keywords and links to get your website higher in the search rankings on Google, Bing, and other websites. Use SEO right, and you can get your …

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How to Implement Artificial Intelligence (AI) in Your SEO Strategy?

Artificial Intelligence, when it first burst into the scene, brought with its images of robots, machines that perform complex tasks, and omniscient computers. It’s now the 21st century, and although robots and computers have greatly advanced, the world still hasn’t seen human-like cyborgs or a computer with almost god-like ability—except in works of fiction. What Artificial Intelligence does today is, among other things, recommend what show to watch, or what advertisements you should see. Artificial Intelligence’s progress may not be …

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Top 6 Ways in Which Implementing Live Chat Can Improve Your Website’s SEO

Optimizing your website for Search Engine Optimization (SEO) along with driving organic search is crucial to ensuring your brand’s long-term visibility and success. After all, if your website shows up even on the second page of Google’s search results, it might as well be irrelevant. In fact, HubSpot’s research claims that around 75% of visitors don’t go beyond the first page of the search results.  Additionally, around 57% of B2B marketers attribute SEO to generating a greater number of leads …

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