Top 5 Tips to Develop a Powerful Inbound Marketing Strategy 1

Top 5 Tips to Develop a Powerful Inbound Marketing Strategy

Inbound Marketing is the new form of internet marketing that is believed to be one of the most effective marketing methodologies to help businesses attract potential customers. While Outbound Marketing focuses on taking a business to a customer in order to see a conversion, the trending Inbound Marketing concentrates on bringing a target customer to a company and proceeds on making a sale or conversion. As this is about making a customer visit your business and slowly move on to … Continue Reading…

20 WordPress Conversion Optimization Plugins

20 WordPress Conversion Optimization Plugins

When a digital marketer builds a website, he’s always guided by clear goals for each and every page. Once you understand what every single page stands for, and how it contributes to the overall goal of your business, you stand a better chance of measuring its success and improving specific elements of that particular page. Your business goal could be anything from lead generation to sales, customer support, branding, or product advertising. If it’s your priority to maximize conversion rates … Continue Reading…

Mobile Marketing

High Time to Gear Up Your Mobile Marketing Plans

Time and again, a company will come up with the question which is more of a dilemma, “Is it the right time to drive most of the marketing resources towards mobile marketing?” Most of the time this question will be left unanswered and conventional practices shadows its importance for the fear of not getting good returns of investment. It is time to delve inside this idea to make mobile marketing an important part of your company’s business plans. We are … Continue Reading…

video marketing

Video Marketing – A Rank Boosting Marketing Technique for Websites

Video marketing is a great way to help your SEO but isn’t part of everyone’s strategy when really it should be. With today’s search engine results videos can take a much privileged place when it comes to where they rank.  No longer do you have to go directly to the likes of YouTube or DailyMotion to playback a video, instead they appear right at the top of search for chosen keywords. If that’s not enough to get you preparing your … Continue Reading…

Top 10 WordPress SEO Tips

Top 10 WordPress SEO Tips that Every Blogger Should Follow

WordPress websites, or blogs, are a great way to connect with your audience whether you are looking to forge a personal, professional, formal or informal connection. However, it will only be effective if you have a wide reach and your target audience is actually able to reach your blogs. This is where SEO, search engine optimization, comes in. SEO is a process designed to bring traffic to and increase the visibility of your WordPress website. Here are 10 helpful WordPress … Continue Reading…

Understanding Facebook Marketing

Why Understanding Facebook Marketing is Important

Facebook is the most popular among social media networks. It has more than 1.35 billion users, 1.23 billion are active and over 945 million are active daily. Through Facebook, you can trackback the origin of your race; you can reconnect again with your childhood friends, long lost friends, faraway and distant relatives; or simply communicate with someone through Facebook. And to add to these facts, Facebook is one of the most effective ways of online marketing because of its wide … Continue Reading…

10 Must-Have Resources for Facebook Page Promotion

10 Must-Have Resources for Facebook Page Promotion

You have a business or a specific product you want to promote in social media, particularly in Facebook. You have created a Facebook page regarding this business. But would that be enough? Would you just sit in front of your computer and wait? That might not help you achieve your goals. You should look for resources which could guide you in promoting your Facebook page. Manage Facebook management with these marketing tips: 1. Your Profile and your Page Before you … Continue Reading…

Top 8 Social Media Automation Tools to Boost your Social Media Marketing Strategies

Top 8 Social Media Automation Tools to Boost your Social Media Marketing Strategies

Social media marketing is not as simple as it sounds. For it to be totally effective and worthwhile, you have to consider using helpful tools that can automate things better and can make your social media work extra convenient. Here are some of the most widely used social media automation tools to give you the online boost: 1. Nimble You can’t be successful in social media like Facebook if you don’t engage with people the right way. The best social … Continue Reading…

How to Combine Conversion Rate Optimization (CRO) with SEO

How to Combine Conversion Rate Optimization (CRO) with SEO

Simply stated, Conversion Rate Optimization (CRO) is the new SEO. Every day the internet gets more complicated with Optimization marketing jargon: Search Engine Optimization, Landing page optimization, website optimization, local optimization, mobile optimization, content optimization and keyword optimization among others. So to add Conversion Rate Optimization is to complicate matters. To a layman, the term CRO can sound like another jargon that should be left to marketing geeks. For a long time, many people have heard so much about SEO, … Continue Reading…